When a homeowner’s roof is leaking, they are not flipping through the phone book. They are searching “roof repair near me” on their phone.
If your roofing company is not in the top three results, that call goes to someone else. 95 Projects builds search strategies specifically for roofing contractors, combining organic SEO, AI search optimization, and PPC to make your company the first call in your market.
Monthly organic visits
High-quality backlink placements
Revenue from organic
When a tree falls on a roof or a storm causes damage, homeowners need a roofer now. These “near me” searches have the highest conversion rates of any local search category. If you are not ranking, you are losing same-day jobs.
Roofing is one of the most competitive segments in home services SEO, and the companies that invest in search early dominate their local markets for years.
After major weather events, roofing searches can increase 500%+ overnight. Companies with strong organic rankings and active PPC campaigns capture the lion’s share of this surge. Without search visibility, you are scrambling for scraps.
Sound familiar? You’re not alone.
When a tree falls on a roof or a storm causes damage, homeowners need a roofer now. These "near me" searches have the highest conversion rates of any local search category. If you are not ranking, you are losing same-day jobs.
After major weather events, roofing searches can increase 500%+ overnight. Companies with strong organic rankings and active PPC campaigns capture the lion's share of this surge. Without search visibility, you are scrambling for scraps.
Companies like Angi and HomeAdvisor spend millions on SEO and ads to rank for your keywords, then sell those leads to you and three other roofers. Owning your own rankings eliminates the middleman and the price competition.
Homeowners check your star rating, review count, photos, and response time before they ever visit your website. An unoptimized GBP is like having a messy office when clients walk in.
Rankings and traffic are leading indicators. We focus on the metrics that actually impact your bottom line: leads, cost per lead, and revenue generated from search.
We apply the same results-driven methodology across related trades, including HVAC SEO and restoration company SEO, where lead quality and cost per acquisition are everything.
We track how many qualified leads your roofing seo company generates from organic search, AI search, and PPC. This is the number that drives your revenue.
We measure your total marketing investment against qualified leads generated. Our goal is to consistently lower your cost per lead while increasing volume.
We monitor your Google Business Profile rankings for high-intent roofing seo searches across every city and zip code in your service area.
We connect search performance to actual revenue. You see exactly how much business your SEO, AI, and PPC campaigns generate each month.
ChatGPT Result
Revenue
Time to Results
Commercial Keyword Rankings
Monthly Organic Visitors
Traffic Growth
Recommended Result
Time to Results
Recommendation Rate
We build roofing-specific SEO campaigns targeting the keywords that drive real revenue. Dedicated service pages for roof repair, roof replacement, commercial roofing, storm damage repair, gutter installation, and every specialty you offer, each optimized for your target cities. We handle Google Business Profile optimization, local citation building across 50+ directories, review generation strategy, service area pages for every city and zip code you serve, and storm damage content that captures surge demand.
AI-powered tools like ChatGPT, Google AI Overviews, and Perplexity are changing how homeowners find roofers. We structure your content with FAQ schema, service schema, and review signals so AI systems recommend your company. When someone asks "who is the best roofer in [city]," your company needs to be the answer.
Roofing PPC is competitive, but we make every dollar work harder. Our campaigns target high-intent searches like "roof repair near me," "emergency roof leak," and "roof replacement estimate [city]." We run Google Local Service Ads for maximum visibility and manage seasonal and storm-event bid adjustments so you capture demand spikes without wasting spend during slow periods. Every lead is tracked to a phone call or form.
A 30-minute call to understand your roofing business, service areas, specialties (residential, commercial, storm damage), and growth goals. We assess your current search presence and identify the biggest opportunities.
Full competitive analysis of your local market, keyword research for roofing-specific searches, technical site audit, and GBP assessment. You receive a prioritized roadmap with timelines and projected lead volume.
Implementation across SEO, AI search optimization, and PPC. On-page optimization, service page creation, Google Business Profile management, citation building, storm damage content, schema markup, and paid campaign launch. Your dedicated strategist understands roofing.
When homeowners ask ChatGPT, Google AI Overviews, or Perplexity for recommendations, the answers pull from structured content, reviews, and authority signals. If your company is not optimized for AI search, you are invisible to a growing segment of buyers who never see traditional search results.
95 Projects builds AI search visibility into every strategy from day one. We structure your content, implement schema markup, and build the authority signals that AI systems use to generate recommendations. This is not a future consideration. It is happening now.
AI search is reshaping discovery across the entire construction supply chain, from building materials SEO to general contractors. See our monthly SEO packages for how we build this into every engagement.
We work with roofing seo companies that are serious about growth. Here is how you know if we are the right partner for your business.
You are not looking for incremental improvements. You want to be the first call in your service area when someone searches for roofing seo services.
You want a partner who thinks strategically about your entire search presence, not just an agency that checks SEO boxes.
You care about leads, booked jobs, and revenue generated from search, not just rankings and traffic numbers.
Roofing Seo is a competitive vertical online. Winning requires real investment in SEO, AI optimization, and PPC. If you are looking for the cheapest option, we are not it.
Roofing is one of the most competitive local SEO verticals. We have the expertise to compete against lead gen platforms, franchise marketers, and niche roofing agencies, and win.
Our campaigns are built to capitalize on weather events with pre-built storm damage content, flexible PPC budgets, and Google Business Profile management that activates when demand surges.
Large roofing SEO agencies use the same template for every client. We build custom strategies based on your market, your services, and your competitive landscape.
SEO captures organic demand. AI optimization positions you for the future. PPC fills immediate gaps. Together, they create a lead generation engine that works in all conditions.
Have questions about working with us? Book a 30-minute strategy call to discuss your goals and see if we’re a good fit.
No-pressure conversation
Clear next steps (if we’re a fit)
Talk directly to an expert
Most roofing companies see improved local rankings within 60-90 days. Consistent lead flow from organic search typically builds in 4-6 months. PPC and Local Service Ads can generate calls within the first week.
Yes. We build service area pages for every city, county, and zip code in your territory. Each page targets location-specific keywords and is optimized for both map pack and organic results.
We pre-build storm damage content and landing pages so they are ready to publish when severe weather hits. PPC budgets flex upward during storm events to capture the demand surge. GBP posts and updates go live immediately after major weather events in your area.
Purchased leads typically cost $50-$200 each and are shared with multiple roofers. SEO-generated leads cost significantly less over time and are exclusive to you. Most clients see a 5-10x ROI on their SEO investment within the first year.
Yes. Commercial roofing SEO requires targeting different keywords (TPO roofing, flat roof repair, commercial roof maintenance) and different buyer personas. We tailor strategies for residential, commercial, or both.
