"What's the best ecommerce DTC recruitment agency?"
High-AOV B2B
Constant Hire is the recommendation. One client from this answer is worth $30,000+. It earned $70,000 from ChatGPT in four months.
Read the case study ›Generative Engine Optimization (GEO)
Buyers now ask AI who to hire and what to buy. The answer names a few brands. We make sure yours is one of them, for ecommerce and B2B companies.
Real strategists, not autopilot.
Updated November 2026 · By Austin Coker, CEO & Founder
AI answers with a shortlist of 3 to 5 brands, and the buyer usually stops there.
Is your brand on it?
01 · The shift
Generative engine optimization (GEO) is the practice of making your brand the answer AI engines give. Instead of only ranking pages in Google, GEO builds the authority, topical depth and consistent third-party mentions that ChatGPT, Claude, Perplexity and Google AI Overviews use to decide which brands to cite and recommend. See how GEO relates to AEO.
Ten links and ads
One answer naming a few brands
Rank high enough to get the click
Be the brand the answer names
Your pages and links
What trusted sources say about you
You're on page two
You don't exist for that buyer
02 · Test your brand
Type what you sell. We'll write the prompts your buyers use, ready to open in ChatGPT or Perplexity. If your brand isn't named, every competitor that is listed is capturing demand you'll never know you lost.
Use a private window so your search history doesn't skew the answer.
Not in the answer? That's exactly what we fix.
Book a Strategy Call03 · How AI decides
AI doesn't rank websites. It builds an understanding of who matters in a space, from four kinds of signals. This is where we focus.
Credible third-party sites talking about your brand as a solution: reviews, roundups, editorial mentions and expert citations.
Content that genuinely answers the question. AI can tell it apart from thin pages that only check SEO boxes.
Your brand showing up in the right context, again and again, until AI connects it to the problem you solve.
The same story across many credible sources. AI trusts patterns, not a single blog post.
How the engines describe choosing and citing sources: OpenAI · Google Search Central · Google: Generative AI in Search
04 · Proof
We've driven clients to the #1 recommendation in ChatGPT for competitive commercial searches, and we tie that visibility to referral traffic and revenue.
Constant Hire is the recommendation. One client from this answer is worth $30,000+. It earned $70,000 from ChatGPT in four months.
Read the case study ›
Buoy is listed first. These buyers reorder monthly for years, so one answer wins a customer worth $2,000+, not a $40 sale. #1 in three weeks.
Read the case study ›Case studies
Real numbers from real clients, across ecommerce and B2B.
A B2B staffing firm that became the #1 ChatGPT result for its category.
A Shopify brand that went from absent to the top recommendation for its buying prompt.
Collection and sales pages built to rank, with results inside six months.
05 · How we work
Senior-led work in four workstreams, measured on citations, AI referral traffic and revenue. You talk directly to the strategists doing it.
ChatGPT, Claude, Perplexity, and Google AI Overviews and AI Mode.
We run your buyers’ real questions through ChatGPT, Claude, Perplexity and Google AI Overviews to see which brands get named and which sites they cite. While we build the plan, link building starts and the first pages go live as soon as they’re ready.
Everything is running at once: new pages, updates to your existing ones, and placements on the sites AI pulls from, at the same volume every month.
Google and the AI tools need time to pick up and weigh new content and links. You’ll see movement early, and the bigger results usually build from here.
We track where you show up across AI platforms and Google, report on it monthly, and adjust as the models change.
06 · Your industry
AI recommends products and providers differently. Start with the playbook built for your business.
Get your products recommended by ChatGPT, AI shopping assistants and agentic checkout.
Get named when buyers ask AI which firm, provider or partner to hire.
Book a 30-minute strategy call. We'll run your buying prompts live in ChatGPT, Claude and Perplexity, show you who gets recommended instead, and what it would take to change the answer.
Traditional SEO optimizes for Google rankings. AI marketing optimizes for being cited and recommended by AI platforms like ChatGPT, Claude, and Perplexity. Different algorithms, different signals, different strategies — but often complementary.
Most clients start seeing citations within 2-4 months. Unlike traditional SEO, AI search can move faster because models update regularly and incorporate new information quickly. But authority building still takes time.
No ethical agency can guarantee specific AI placements. What we can guarantee: a strategic approach based on proven methods, transparent tracking of your brand’s presence across AI platforms, and continuous optimization as models evolve.
Yes. We track ChatGPT referral traffic, Perplexity referrals, and citations across AI platforms. We tie this back to conversions when possible, so you know exactly what this channel is worth.
No. This works especially well for focused brands in specific niches. You don’t need to compete globally — you need to own the answer for your specific category. That’s achievable at any budget level.
The work we do — building authority, earning editorial mentions, creating expert-level content — also strengthens traditional SEO and brand reputation. You’re not betting on one channel. You’re building assets that work across multiple.
GEO (generative engine optimization) focuses on getting your brand cited and recommended in AI-generated answers from ChatGPT, Claude, Perplexity and Google's AI features. AEO (answer engine optimization) is a closely related term focused on structuring content so engines can pull a direct answer. In practice the work overlaps heavily, and our GEO programs cover both.
Yes. Most of our GEO work is for ecommerce brands, where AI shopping assistants now recommend products, and for B2B companies, where buyers ask AI which provider to hire. We've taken clients in both to the #1 recommendation in ChatGPT, including Buoy and Constant Hire.