How we helped a leading pest control brand turn SEO into their most profitable revenue channel in just 6 months, generating 19,000+ monthly clicks after two failed agency partnerships.
Monthly Clicks to Collection Page
Clicks to Sales Landing Page
To Most Profitable Revenue Channel
Catchmaster is a household name in pest control, available at Walmart, Home Depot, Kroger, and other big box retail stores. But they never focused on getting sales on their own website. Kyle McNamara, Sr. Manager of Tech Platforms & Capabilities, was on a mission to change that.
Make SEO a profitable revenue channel from day 1 and drive qualified traffic to their ecommerce website. Third time’s the charm.
A comprehensive four-part approach focused on profitability from day 1
We started with a comprehensive technical audit to identify and fix all technical SEO issues that were holding Catchmaster back. This included optimizing URLs, compressing images, fixing duplicate content issues, and conducting thorough keyword research.
Complete technical audit
URL and image optimization
Duplicate content fixes
Working directly with Kyle, we strategized which pages to focus on first. We decided on Fly Traps, since the pest calendar has flies as the first pest of the year. We created detailed content and backlink calendars to guide our execution.
Seasonal pest calendar strategy
Content calendar creation
Backlink calendar planning
We added SEO-optimized detailed collection descriptions below the products to avoid hurting user experience. We added FAQs for each collection page and heavily focused on making the fly traps collection visually appealing and SEO-friendly.
SEO-optimized descriptions
Collection-specific FAQs
User experience focused
We wrote high-quality blogs to build authority and internally link to collection pages. We built our signature high-quality backlinks to collection pages, homepage, and blogs that internally link to collections.
Authority-building content
Strategic internal linking
High-quality backlinks
Kyle mentioned he wanted to be on the cutting edge of SEO and to try pushing our limits to see what results we could get. Luckily for Catchmaster, we have just the thing.
We created “SEO Optimized Sales Landing Pages” – something we developed ourselves and haven’t seen other agencies using. These landing pages target very specific keywords and are a hybrid between an informational piece of content and a collection page.
We created a page called “Best Fly Traps for Indoors” that targets very specific keywords without cannibalizing the main collection page.
Check out the SERPs for many indoor fly traps keywords and you’ll notice Catchmaster ranks BOTH their collection page and sales landing page. When done perfectly, these pages complement each other instead of competing.
Monthly clicks to Fly Traps collection page
Monthly clicks to Best Fly Traps for Indoors landing page
We don’t just follow the same playbook as every other agency. We innovate and push the boundaries of what’s possible with ecommerce SEO to get you the best results.
Monthly clicks to Fly Traps collection page alone
Monthly clicks to Best Fly Traps for Indoors landing page
SEO became their most profitable revenue channel in 6 months (including retainer)
fter two failed agency partnerships, Catchmaster finally found success with our data-driven, profitability-focused approach. We’re only 6 months in and already profitable – and we’re just getting started.
Before 95 Projects
Two Previous Agencies
After 6 Months
Monthly Clicks
Revenue Status
Including Retainer Costs
While we are only 6 months into working with Catchmaster and have already made SEO their most profitable revenue channel (including our retainer), we are just getting started.
We are now focusing on the next pest on the pest calendar and are getting to work on it now! The same strategic approach that worked for Fly Traps will be applied across their entire product catalog.
Kyle McNamara, Senior Manager of Tech Platforms & Capabilities at Catchmaster, on what changed after two failed agency partnerships. From a retail-first brand with no ecommerce SEO traction to making SEO their most profitable revenue channel in six months, with 19,000+ combined monthly clicks across the Fly Traps category and our SEO-optimized sales landing pages.
