Google Ads (PPC)
Performance-focused Google Ads for high-AOV brands. We build campaigns around your unit economics and report on what actually drives revenue, not vanity metrics.
Real strategists, not autopilot.
Updated November 2026 · By Austin Coker, CEO & Founder
01 · Why Google Ads
Google Ads (PPC) puts your brand at the top of the search the same day, in front of people who are actively looking for what you sell. No waiting months for SEO to compound. You pay, you appear, and you capture demand that already exists, while your organic strategy builds underneath it with SEO and AI search.
Clicks and impressions
Revenue and unit economics
Broad, high-volume terms
Commercial intent only
Set and forget
Weekly optimization and budget shifts
CTR and cost per click
Leads, cost per lead and revenue
02 · How you sell
An online store, a B2B company and a local service business need very different campaigns. Here's how we set yours up and what we measure.
Shopping and Performance Max for your best products, plus search campaigns for category and brand terms.
Search campaigns on high-intent commercial keywords, with landing pages built to turn clicks into qualified leads.
Search and local campaigns that put you in front of people ready to book, call or visit today.
Not sure which fits you? We'll map the right setup on a strategy call.
Book a Strategy Call03 · What we do differently
Most agencies run Google Ads for volume. We run them for revenue, with four habits that protect your budget.
We start from your margins, order value and lifetime value, so bids and budgets make sense for your business, not an industry average.
We focus spend on searches from people ready to buy or book, and cut the informational traffic that burns budget.
Search terms, bids and budgets get reviewed and reallocated every week, toward what's producing revenue.
Clicks only pay off if the page does. We optimize landing pages and tracking so every conversion is measured.
Learn how Google ranks and prices ads: Google Ads Help: About Ad Rank
04 · Proof
One of our clients sells PVD thin film materials, about as niche and technical as B2B gets. We built a campaign around high-intent commercial keywords specific to their manufacturing process.
Their average client is worth $10,000 per order, with strong reorder rates. Even if only 10% of those leads convert, that's $36,000 in revenue from $1,530 in spend, in an industry where most competitors still rely on trade shows and cold calls.
Talk to us about your campaigns ›Case studies
Real numbers from real clients, across ecommerce and B2B.
A B2B staffing firm that became the #1 ChatGPT result for its category.
A Shopify brand that went from absent to the top recommendation for its buying prompt.
Collection and sales pages built to rank, with results inside six months.
05 · How we work
Senior-led Google Ads management, from build to weekly optimization, measured on leads, cost per lead and revenue. You talk directly to the strategist running your account.
We set up conversion tracking, build campaigns around your highest-intent searches and get them live within days, so you start getting clicks and leads right away.
We review search terms, bids and budgets every week, cut what wastes money and move spend toward what converts.
With enough data, we expand the campaigns and keywords that drive revenue and test new ad formats and landing pages.
We report on leads, cost per lead and revenue, and tell you plainly if the math isn't working.
06 · Your industry
Ecommerce and B2B campaigns are built differently. Start with the playbook built for your business.
Shopping, Performance Max and search campaigns built around margins and reorder rates.
Lead-generation campaigns that bring qualified calls and demo requests, not form spam.
Book a 30-minute strategy call. We'll look at your current campaigns or market, show you where spend is leaking, and outline how we'd structure Google Ads around your unit economics.
It depends on your unit economics. We typically recommend starting at $3,000-$5,000/month for B2B or high-AOV ecommerce. That’s enough budget to gather meaningful data and optimize performance. For lower-ticket products with high reorder rates, we can work with smaller budgets if the LTV justifies it.
You’ll start getting clicks and conversions immediately — but optimization takes 30-90 days. We need data to see what’s working, what’s not, and where to reallocate budget. Most clients see meaningful ROI within the first 60 days.
Yes. We work with Shopify, WooCommerce, BigCommerce, Magento, and custom ecommerce platforms. We’ll set up proper conversion tracking, integrate with Google Merchant Center for Shopping ads, and ensure everything is properly attributed.
PPC drives immediate traffic — you pay per click, and you show up at the top of search results right away. SEO is long-term — it takes months to build, but once you rank organically, that traffic is free. The best strategy? Run both. PPC gives you revenue now while SEO builds compounding value over time.
No. Anyone who guarantees specific ROAS or conversion rates is lying. What we do guarantee: transparent reporting, active campaign management, and a focus on business outcomes (not vanity metrics). If the math doesn’t work after 90 days, we’ll tell you.
We build campaigns around unit economics, not industry benchmarks. We actively manage — not set and forget. And we focus on commercial intent keywords that drive revenue, not informational traffic that wastes budget. Most agencies do none of these things.
Yes. We run Search, Shopping and Performance Max, with guardrails: brand exclusions, controlled assets, clean product feeds and negative keywords. For lead generation we often keep Performance Max off until conversion tracking can tell qualified leads from junk.
