How to Set Up Google UCP: Complete Step-by-Step Guide
Google’s Universal Commerce Protocol (UCP) is changing how products get discovered online. This guide walks you through the complete
Explore insights, tips, and strategies from the 95 Projects team.
Google’s Universal Commerce Protocol (UCP) is changing how products get discovered online. This guide walks you through the complete
The way people buy online is shifting. For two decades, ecommerce has followed the same pattern: search for a
In January 2026, Google and Shopify launched the Universal Commerce Protocol, an open standard that lets AI agents discover,