SEO · PPC · AI Search Marketing

Law Firm Search Marketing Agency

SEO, PPC, and AI search for law firms. We win the high-value case-type searches, in Google and in the AI tools people now ask first.

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Trusted by brands and firms including
MaceooCatchmasterBuoyConstant Hire7bet
415,000+
monthly organic visits
across active clients (client-reported)
~$45M
in client revenue from search
estimated across engagements
2,300+
placements secured
in search and AI results

Three ways we win you customers

One team across every search surface your buyers use, classic and AI.

AI Search Marketing

People ask AI which firm to call.

We get your firm named in ChatGPT, Claude, and Perplexity for the case types worth the most to you, before the directories are.

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SEO

Legal intent is high-stakes and high-value.

We win the case-type and local searches behind five and six-figure matters, past directories and national firms in your market.

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PPC

Capture the click when someone needs a lawyer now.

We run paid search for your highest-value case types with intent filtering, so intake talks to real cases, not spam.

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Built for you

Why law firms work with us

Specialists in your space, not a generalist agency stretching to fit. Here is what that means in practice.

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High-value case types first

We prioritize the matters worth the most to your firm.

Past directories and nationals

We beat the aggregators for the local, high-intent searches that matter.

Named when people ask AI

GEO so ChatGPT, Claude, and Perplexity surface your firm.

Recent client results

Real engagements, real numbers. A sample of what senior-led search work delivers.

Constant Hire: $70K from ChatGPT in 4 months
B2B · Staffing

Constant Hire: $70K from ChatGPT in 4 months

$70Krevenue
#1in ChatGPT
4 moto results
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Esthetician insurance: 85% more top-3 rankings
B2B · Insurance

Esthetician insurance: 85% more top-3 rankings

85%more top-3 rankings
58%more commercial kw
7.3K→11.5Kvisitors
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Custom home builder: 1,169% traffic growth
High-ticket · Local

Custom home builder: 1,169% traffic growth

1,169%traffic growth
139→1,764monthly visitors
60+commercial kw
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Every practice area we go deep in

Specialized pages for the exact space you compete in. Pick a niche, pick a channel.

How we work

A simple, senior-led engagement built to compound.

1

Audit & prioritize

We map where you can win fastest across SEO, PPC, and AI, ranked by revenue impact.

2

Build & launch

We ship the pages, campaigns, and GEO work that put you in front of ready buyers.

3

Measure & compound

We report against revenue and double down on what moves the number.

The people behind your results

Senior-led and in-house. You work with the people doing the work, not juniors learning on your account.

Austin Coker

“People are searching for what you sell. Either your brand shows up, or a competitor’s does.”

Austin CokerCEO & Founder, 95 Projects
The 95 Projects team
Austin CokerAustin Coker
Ali IjazAli Ijaz
Morta CokerMorta Coker
Alejandro MorenoAlejandro Moreno
Hope DasherHope Dasher
Sabrina LopezSabrina Lopez
Hassan RazaHassan Raza
Sarah FlowersSarah Flowers
Shara IdnayShara Idnay
Jovelyn GentallanJovelyn Gentallan
Talal HassanTalal Hassan
Helen GambaHelen Gamba

Frequently Asked Questions

Austin Coker

Schedule an Intro Call

Have questions about working with us? Book a 30-minute strategy call to discuss your goals and see if we’re a good fit.

  • No-pressure conversation
  • Clear next steps (if we’re a fit)
  • Talk directly to an expert
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How do you get cases, not just clicks?

We target your highest-value case types with intent filtering so intake talks to real matters.

Can you beat legal directories?

Yes. We win the local, case-type searches that sit past directories and national firms.

Do you cover SEO, PPC, and AI search?

Yes, as one program, including GEO so AI tools name your firm.

Do you work with single attorneys or large firms?

Both. We scale the program to your firm, from solo practitioners to multi-office firms.

Can you handle multiple practice areas?

Yes. We prioritize your highest-value case types and expand as each one starts producing.

How do you keep intake quality high?

We use intent filtering so your ads and pages attract real matters, not tire-kickers and spam.