PPC for B2B Ecommerce

Your b2b ecommerce brand lives and dies on profitable customer acquisition. When shoppers are searching and scrolling with their card out, you need to be there, at a cost that makes sense.

Our PPC campaigns put your products in front of ready-to-buy shoppers across Google Search, Shopping, and Meta, engineered around ROAS and repeat value, not just clicks.

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Trusted by the world's leading brands

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Monthly organic visits

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High-quality backlink placements

~$ 0 M

Revenue generated for clients

Why B2B Ecommerce Sellers Need PPC

Organic and social take time to compound. PPC captures the demand that exists right now. When someone searches for the exact product you sell, or scrolls past a perfectly targeted ad, paid is how you win that sale before a competitor does.

Done right, PPC is not a money pit. It is a profit engine: every dollar in maps to trackable revenue out, and the data it produces makes every other channel smarter.

PPC Challenges for B2B Ecommerce Brands

Rising CPCs and Thin Margins

Click costs keep climbing and DTC margins are tight. Without disciplined bidding and ROAS targets, spend outruns profit fast.

Privacy and Attribution

iOS changes and cookie loss broke easy tracking. You need proper conversion setup and modeling to know what is actually working.

Shopping Feed Competition

Google Shopping and Performance Max are won or lost on the product feed. A weak feed means you are invisible or overpaying.

Profitability at Scale

A good ROAS on $5k a month is easy. Holding it while scaling spend is where most brands and most agencies break.

PPC Metrics That Matter

Return on Ad Spend (ROAS)

The headline number. We build every campaign around a target ROAS that keeps you profitable as you scale.

Customer Acquisition Cost (CAC)

What it actually costs to win a customer, measured against their lifetime value, not just the first order.

Average Order Value (AOV)

Bidding and creative that pull higher-value carts, so every customer you acquire is worth more.

Conversion Rate

We optimize the landing page and feed so the traffic you pay for actually buys.

Case Studies

3.3x

Increase in Top 3 Rankings

40%

More Demo Sign-ups

5 Months

Timeline

#1

Recommended Result

3 Weeks

Time to Results

87%

Recommendation Rate

Our PPC Approach for B2B Ecommerce Brands

Google Search, Shopping, and Performance Max

We capture high-intent product searches with tightly structured Search, Shopping, and PMax campaigns built on a clean feed.

Meta and Paid Social

We run prospecting and retargeting on Meta and beyond, matched to your best-selling products and highest-value audiences.

Landing Page and Feed Optimization

We optimize the product feed and the post-click experience so paid traffic converts at a profit.

How We Run PPC for B2B Ecommerce Brands

Step 1: Strategy Call

We learn your products, margins, target ROAS, and best customers, then map where paid can win.

Step 2: Research and Roadmap

Keyword, competitor, and feed research becomes a campaign roadmap built around profitable acquisition.

Step 3: Execution

We build and launch Search, Shopping, PMax, and social campaigns, then optimize toward your ROAS target.

Step 4: Reporting

Clear reporting on spend, ROAS, revenue, and what we are changing next. No vanity metrics.

Why PPC Matters More Than Ever for B2B Ecommerce Brands

Ecommerce is more competitive than ever. Rising CPCs, more brands bidding, and shoppers who compare across tabs before they buy. The brands that win are the ones running paid with real discipline.

If you are not showing up in paid Search and Shopping for the products you sell, a competitor is capturing that demand while you wait for organic to catch up.

Is PPC Right for Your B2B Ecommerce Brand?

High AOV or Strong LTV

If a customer is worth real money over time, paid acquisition math works even at competitive click costs.

Repeat and Subscription Buyers

If people buy again, the first order does not have to be profitable on its own. Paid becomes a growth lever.

A Product People Search For

If shoppers actively search for what you sell, Search and Shopping capture demand that already exists.

Room to Scale Profitably

If your margins and operations can handle more volume, disciplined PPC is the fastest way to get it.

Why 95 Projects for B2B Ecommerce PPC

Most PPC agencies optimize for clicks and call it a day. We optimize for profit. Every campaign is built around your ROAS and the lifetime value of the customers we bring you.

Feed and Shopping Expertise

Google Shopping and Performance Max are won on the product feed. We build and optimize the feed most agencies ignore.

We Optimize for Profit, Not Clicks

Your conversion is a purchase, not a form fill. We bid and build around ROAS, CAC, and lifetime value.

Three Channels Working Together

SEO, AI search, and PPC create compounding visibility. Your paid data makes your organic and AI strategy sharper.

Metrics That Matter

We track revenue, ROAS, and customer value, not impressions and clicks you cannot bank.

Other Services We Offer for B2B Ecommerce Brands

SEO for B2B Ecommerce Brands

Build long-term organic visibility for your b2b ecommerce brand and rank on Google for the products and searches that drive revenue.

AI Search Marketing for B2B Ecommerce Brands

Get your b2b ecommerce brand recommended by ChatGPT, Claude, and Perplexity when shoppers ask what to buy.

GEO for B2B Ecommerce Brands

Generative Engine Optimization for b2b ecommerce brands. Get named in the AI answers your customers now trust.

Frequently Asked Questions

Buoy CPG case study: invisible to #1 on ChatGPT in 3 weeks

Schedule an Intro Call

Have questions about working with us? Book a 30-minute strategy call to discuss your goals and see if we’re a good fit.

No-pressure conversation

Clear next steps (if we’re a fit)

Talk directly to an expert

Frequently Asked Questions

How long does it take to see results from PPC?

Paid can drive sales within days of launch. The first 30 to 60 days are about gathering data and dialing in ROAS; from there it compounds.

It depends on your margins, AOV, and goals. We usually recommend enough to gather statistically useful data quickly, then scale what is profitable.

Revenue and ROAS, measured against customer lifetime value. We set up proper conversion tracking so the numbers are real.

It runs on the product feed, Shopping and Performance Max, and margin math. Generic lead-gen PPC tactics do not translate.

Yes. We audit and improve what you have, integrate with your feed and analytics, and coordinate with your other channels.

Shoppers now research in ChatGPT and Google AI before they buy. We coordinate paid with AI-search visibility so you capture demand at every stage.