SEO for CPA, Tax & Advisory Firms
Strategy led by Austin Coker, Founder of 95 ProjectsSEO for accountants that puts your firm in front of the clients you want: business owners searching for a CPA, comparing firms in your city, or asking AI search who to call. Senior-led programs for CPA, tax, outsourced accounting, advisory and fractional CFO firms.
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SEO for accounting firms means building a dedicated page for every service line and industry niche you serve, ranking your Google Business Profile in each office's local results, publishing CPA-reviewed content that earns trust and links, and keeping your firm's details consistent everywhere so Google and AI search can recommend you with confidence. The goal is more advisory, outsourced accounting and fractional CFO clients, not more seasonal tax-prep shoppers.
Every page and signal an accounting firm needs to win the searches that lead to advisory, CAS and fractional CFO engagements.
A dedicated page for tax planning, outsourced accounting, advisory, fractional CFO and audit, each written to answer the search behind it, like "outsourced accounting services" or "fractional CFO services" in your city.
Pages for dental practices, construction, real estate, SaaS or nonprofits compete with far fewer firms and convert better. We build them for the niches your partners already serve.
A fully optimized profile, consistent listings and a steady flow of reviews: what moves "CPA near me" and "accountant in [city]" for each office.
One substantial page per office, partner pages that show named expertise, and internal links connecting each office to the service lines it leads.
Planning guides, tax-law explainers and checklists business owners save and forward, each reviewed by a credentialed professional at your firm.
A fast, fully indexed site with AccountingService, LocalBusiness and Person markup, so your firm reads as one consistent organization.
Every page we build is matched to a specific type of search, so each one has a clear job.
| Service line | Example searches | Page that wins it |
|---|---|---|
| Tax planning | "tax planning CPA [city]", "small business tax strategy accountant" | Tax planning service page |
| Outsourced accounting and CAS | "outsourced accounting services", "monthly bookkeeping for small business" | Outsourced accounting page |
| Fractional CFO and advisory | "fractional CFO services", "fractional CFO for SaaS startup" | Fractional CFO page, plus niche pages |
| Industry niches | "CPA for dentists", "construction accounting firm" | Industry niche pages |
| Local searches | "CPA near me", "accountant in [city]" | Google Business Profile and office pages |
| AI search prompts | "best CPA for a small business in [city]" | Answer-first service pages and consistent firm data |
AI search
Buyers now ask AI assistants which firm to hire, and the answer is a shortlist of two or three names. Getting on it comes down to whether your firm is easy to verify and easy to quote.
The direct answer sits in the first lines of each page, so AI search can lift a clean, accurate statement about what you do and who you serve.
Your firm details match across your site, Google Business Profile, business and accounting directories, your state CPA society listing and public licensing records.
Partner pages with credentials, state of licensure and focus areas, plus steady reviews, because AI search reads both.
We track the prompts your buyers use, which firms get named and in what order, and report your position like we report rankings.
Accounting is a regulated, high-trust purchase. Every page is built to show who stands behind the advice.
Where your firm is comfortable with it, content is attributed to a named CPA with credentials and state of licensure, linked to a full professional page and marked up so search engines connect the person to the firm.
Years in practice, memberships, industries served, offices and partner credentials placed on the pages where prospects decide whether to call, not buried in an About page.
A simple process to request and respond to reviews on Google and the directories that matter in your market. A profile that gains reviews every month beats a burst from two years ago.
Tax content is reviewed by a credentialed professional before publishing and updated when rules change. Claims stay conservative, with no guaranteed outcomes, to respect state board of accountancy and professional advertising standards.
Searches like "cheap tax preparation near me" bring price shoppers who disappear in May. We build for business owners with a year-round problem, targeting outsourced accounting, CAS, fractional CFO, entity structuring and industry-specific work, and we qualify on the form by entity type, revenue range and current setup so partners only take calls worth taking.
New service-line and niche pages, technical work, partner-reviewed content and link building while your team has capacity.
We hold positions, keep your Google Business Profile active and let the pages work while your team is heads-down in filing season.
For a new program or a new office, Google Ads on high-intent terms keeps you visible while rankings mature.
Accounting firms win on trust, local visibility and high-intent pages. These recent wins come from the same playbook.
A professional-services firm winning high-value clients from AI search, the channel your next advisory client is already using.
A regulated, trust-driven service growing its commercial rankings, the same challenge a CPA firm's service pages face.
A high-ticket local business taking over its market, the local playbook your offices need.
A senior-led start built around how accounting firms sell.
We audit your site, Google Business Profile and AI search visibility, then map every service line, niche and office to the searches worth winning.
Service-line and niche pages go live, office and partner pages are rebuilt, and technical and schema fixes are shipped.
Review flow and listings are running, the first partner-reviewed content publishes, and rankings and AI prompts are tracked in your first report.
Built for established firms with a reputation to grow. Not a fit for solo seasonal preparers looking for the cheapest possible lead volume.
Roughly $1M to $50M in revenue, with a real client base, a working intake process and a reputation in your market.
Your plan includes outsourced accounting, advisory or fractional CFO work, or going deeper into an industry you already serve.
Partners or managers who can staff new work in the next two quarters, so the pipeline search creates gets serviced.
Thirty to sixty minutes a month from a credentialed professional for content review. That input makes content rank and keeps it defensible.
Pair SEO with AI search and paid coverage, or explore our B2B search marketing pillar.
Visibility in ChatGPT, Claude, Perplexity and Google AI Overviews, tracked at the prompt level.
Explore AI Search Marketing ›SEO, PPC and AI search for B2B services and software companies with long sales cycles.
Explore B2B Search Marketing ›Google Ads on high-intent terms while your rankings mature, and coverage when it matters most.
Explore PPC ›Search programs for RIAs and wealth managers, another trust-driven, compliance-aware financial practice.
Explore Wealth Management SEO ›
Senior-led and in-house. You work with the strategists doing the work, not juniors learning on your account.
Meet the team ›On a 30-minute strategy call we review your visibility in Google and AI search, the service lines and niches worth building in your market, and a realistic path to page one.
Yes, for established firms with capacity to take on clients. Accounting is a high lifetime-value service with repeat annual work, so a few advisory or CAS clients from search can justify the investment. It is a poor fit for firms that need leads this month or cannot staff new engagements.
Through three paths: local results and Google Business Profile for city searches like "CPA in [city]", service and industry pages for intent-driven searches like "fractional CFO for SaaS", and AI-generated answers that name specific firms. Most firms are set up for the first and invisible in the other two.
Expect early movement on local and long-tail terms within a few months, with competitive service and city terms taking longer depending on your market and current site authority. A firm in a mid-size market with a healthy site moves faster than one in a major metro starting from a thin website.
Local pack rankings come mostly from your Google Business Profile, proximity to the searcher, review volume and recency, and the strength of your city-relevant pages. We optimize the profile completely, align your listings across directories, build genuine location pages and keep review requests running.
If you genuinely serve those industries, yes. Niche pages face less competition and convert better because prospects recognize their own situation. They only work when the content reflects real experience with that industry, so we build them around niches your partners can actually speak to.
Yes, and that is usually where the return is. Advisory, CAS and fractional CFO searches come from business owners with an ongoing problem rather than a one-time filing need. Targeting those queries, writing for an operator audience and qualifying on the form separates year-round engagements from seasonal work.
Every piece of tax or accounting content is reviewed by a credentialed professional at your firm before publishing, with dated updates when rules change. We keep claims conservative and avoid guaranteed or implied outcomes, since state board of accountancy and professional advertising standards differ.
It builds around how accounting firms sell: service-line and niche page architecture, credentialed review in the content process, seasonality planning around filing deadlines, multi-office structures that do not compete with each other, and lead qualification that filters price shoppers before they reach a partner.
Scope depends on how competitive your market is, how many service lines and offices you are building for, the state of your site, and whether paid search runs alongside. We price after the strategy call, so the number reflects an actual plan rather than a package.
