By
Austin Coker
Last updated: November 9, 2026
Someone on your leadership team has already asked whether ChatGPT recommends your brand, and a screenshot from one person’s chat window isn’t a real answer. AI visibility tools give you that answer at scale by running the prompts your buyers use across ChatGPT, Perplexity, Google AI Overviews and other engines, then showing where you appear and where competitors appear instead.
If you want the short version: Otterly.AI Lite is the cheapest way in at $29 a month. Peec AI suits teams that need everyone in the account, since every plan includes unlimited users. If you already pay for Semrush or Ahrefs, their AI add-ons keep everything in one place. Profound and Scrunch make more sense once you want features beyond tracking, like content agents, site audits or agent-readable pages.
We compared 11 AI visibility tools on features and pricing as of November 2026, using what each vendor publishes and public pricing trackers. We have not run hands-on tests for this roundup.
Pricing changes often. Every figure above comes from vendor pricing pages and public trackers read between August and November 2026.
Otterly.AI is a dedicated AI search monitoring tool built around prompt tracking. You add the prompts your buyers would ask, and Otterly reports how often your brand shows up in the answers.
Who it’s for: small marketing teams, solo marketers and agencies that want to start tracking AI visibility without a big monthly commitment.
Key features: every plan tracks ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot. Gemini, Google AI Mode and Claude are available as add-ons. All plans include unlimited team members, which is rare at this price point.
Pricing as of November 2026 (source): – Lite: $29/mo, 15 prompts ($25/mo billed annually) – Standard: $189/mo, 100 prompts ($160/mo billed annually) – Premium: $489/mo, 400 prompts ($422/mo billed annually) – Free trial available
Limits to know: 15 prompts on Lite covers a narrow slice of your category. Most B2B brands will outgrow it once they start tracking competitor and comparison prompts, and Google AI Mode coverage costs extra on every tier. If AI Mode matters to your audience, factor that add-on into the real price. Our guide to Google AI Mode covers why that engine is worth watching.
Peec AI is an AI search analytics platform that tracks brand mentions across the models you choose, with analytics and recommendations layered on top of the raw tracking data.
Who it’s for: in-house marketing teams and agencies where several people need access, since every plan includes unlimited users.
Key features: you choose 3 models to track on Starter, prompts run daily, and the platform adds analytics and recommendations rather than only reporting mentions.
Pricing as of November 2026 (source): – Starter: $95/mo, 50 prompts, choose 3 models, daily tracking ($80/mo billed annually) – Pro: $245/mo, 150 prompts ($205/mo billed annually) – Advanced: $495/mo, 350 prompts ($420/mo billed annually) – Free trial available
Limits to know: the Starter plan caps you at 3 models, so pick the engines your buyers actually use. If you’re deciding between Peec and Profound, we break down the differences in our Peec AI vs Profound comparison.
Profound is an AI visibility platform aimed at brands with bigger budgets. Alongside tracking, it offers content agents designed to help teams act on what the data shows.
Who it’s for: mid-market and enterprise marketing teams that want tracking and content tooling in one platform.
Key features: prompt tracking across up to 9 engines on Enterprise, plus content agents. Enterprise pricing is custom.
Pricing as of November 2026 (source): – Free trial: 7 days, 50 prompts daily, ChatGPT, Gemini and Google AI Overviews – Enterprise: custom pricing. Profound removed its $99 Starter and $399 Growth plans in mid-September 2026.
Limits to know: there is no self-serve paid plan anymore, so after the trial you need a sales call, and the trial excludes history, exports and API access. For a side-by-side with its closest competitor, read Peec AI vs Profound.
The Semrush AI Visibility Toolkit adds AI search tracking to the Semrush platform, so you can see AI visibility next to your organic rankings and keyword data.
Who it’s for: teams already using Semrush for SEO that want AI visibility in the same dashboard instead of adding another vendor.
Key features: AI prompt tracking inside the Semrush interface. Semrush also sells combined SEO and AI Search plans for teams that want both in one subscription.
Pricing as of November 2026 (source): – AI Visibility Toolkit: $99/mo per domain, 25 prompts – SEO + AI Search Starter: $199/mo – SEO + AI Search Pro+: $299/mo – No free trial
Limits to know: pricing is per domain, so brands with several sites or regional domains pay for each one. There’s no free trial either, which means you commit before seeing your own data. Annual pricing and the specific engines tracked aren’t publicly listed on the page we used.
Ahrefs Brand Radar tracks how your brand appears in AI answers and sits inside the wider Ahrefs toolset.
Who it’s for: Ahrefs customers who want AI visibility data alongside their backlink and keyword research.
Key features: AI visibility priced per platform, with an all-platform option and custom prompt packages for tracking your own prompts.
Pricing as of November 2026 (source): – Brand Radar AI: from $199/mo per platform – All platforms: $699/mo – Custom prompt packages: $50, $100 or $250 a month – No free trial
Limits to know: per-platform pricing adds up quickly if you want broad engine coverage, and the jump to $699 for all platforms is steep for smaller teams. Annual pricing isn’t publicly listed.
SE Visible is SE Ranking’s AI visibility product, focused on daily prompt tracking at a lower price than most dedicated tools.
Who it’s for: small teams and agencies that want daily tracking on a tight budget, especially those already familiar with SE Ranking.
Key features: 75 daily prompts on the Basic plan and a 10-day trial.
Pricing as of November 2026 (source): – Basic: $89/mo, 75 daily prompts ($71/mo billed annually) – 10-day trial
Limits to know: the engines tracked aren’t publicly listed on the sources we used, so confirm coverage during the trial.
Scrunch is an AI visibility platform that pairs prompt tracking with site audits, with its Agent Experience Platform (AXP) for agent-readable pages on the Enterprise plan.
Who it’s for: brands that want tracking, citation and sentiment data plus site audits, and larger teams that want to change how AI agents read their site.
Key features: the Core plan covers 125 unique prompts, 5,000 responses a month, 5 site audits a month and 5 user licenses across ChatGPT, Perplexity, Google AI Overviews and Copilot. Enterprise expands to 9 models, including Claude, Gemini, Meta AI, Google AI Mode and Grok, and adds AXP and API access.
Pricing as of November 2026 (source): – Core: $250/mo, 125 unique prompts, 4 LLMs, 7-day free trial – Enterprise: custom pricing
Limits to know: Gemini, Claude and Google AI Mode are Enterprise-only, and the agent-readable pages feature isn’t part of Core.
AthenaHQ uses a credit model instead of a fixed prompt count. One credit equals one AI response, so your usage depends on how many prompts you run and how many engines you run them on.
Who it’s for: teams that want to start free and pay based on usage as tracking grows.
Key features: a free plan with 300 credits and a credit-based Starter plan.
Pricing as of November 2026 (source): – Free plan: 300 credits – Starter: $295/mo, 3,600 credits (1 credit = 1 AI response)
Limits to know: because each AI response costs a credit, running one prompt across several engines uses several credits. Map out your prompt list and engine count before estimating your monthly cost. Engines tracked and annual pricing aren’t publicly listed.
Rankscale is an AI search rank tracking tool with a single public Pro plan.
Who it’s for: marketers who want a straightforward monthly AI tracking subscription around the $100 mark.
Pricing as of November 2026 (source): – Pro: $99/mo ($84/mo billed annually)
Limits to know: prompt allowance, engines tracked and trial availability aren’t publicly listed on the sources we used.
LLMrefs tracks how large language models reference your brand, with a high prompt allowance for the price.
Who it’s for: teams that want to track a wide set of prompts on a weekly cadence without paying enterprise prices.
Pricing as of November 2026 (source): – All in One: $79/mo, 500 weekly prompts
Limits to know: prompts run weekly rather than daily, so short-term swings in AI answers may not show up right away. LLMrefs offers a 7-day free trial; engines tracked aren’t publicly listed.
HubSpot AEO is HubSpot’s answer engine optimization tool, bringing AI visibility tracking into the HubSpot ecosystem. If the term is new to you, our guide on what AEO is explains how it relates to AI search.
Who it’s for: HubSpot customers who want basic AI visibility tracking next to their CRM and marketing data.
Key features: 25 prompts tracked across 3 engines.
Pricing as of November 2026 (source): – $50/mo, 25 prompts, 3 engines ($45/mo billed annually)
Limits to know: HubSpot now offers a free trial; which 3 engines are covered isn’t publicly listed on the sources we used. 25 prompts suits a focused starting list rather than full category coverage.
Most AI visibility tools look similar on a feature page. The differences show up in how they count and charge.
Start by writing the list of prompts you actually need to track. For most B2B and ecommerce brands, that means category prompts (“best [category] for [use case]”), comparison prompts (“[you] vs [competitor]”) and problem prompts your buyers ask before they know your category exists. Once you add competitors and use cases, that list grows fast, which can rule out the smallest tiers: Otterly Lite gives you 15, while Semrush and HubSpot AEO start at 25.
ChatGPT gets most of the attention, but your buyers may lean on Perplexity, Copilot or Google’s AI results depending on your market. Check exactly which engines each plan covers. Profound’s trial covers ChatGPT, Gemini and Google AI Overviews, Peec Starter lets you choose 3 models, and Otterly charges extra for Gemini, Claude and Google AI Mode. If Google is still your biggest traffic source, AI Mode coverage matters more than it looks. We explain why in our Google AI Mode guide.
Daily tracking (Peec, SE Visible, Profound’s trial) catches changes faster. Weekly tracking (LLMrefs) is cheaper per prompt but slower to show movement. AI answers shift often, so if you’re actively working on visibility, daily data makes it easier to connect changes to the work you’re doing.
If more than a couple of people need access, unlimited users on Otterly and Peec can save you real money compared with tools that charge per seat or limit logins.
Semrush charges per domain. Ahrefs charges per platform. AthenaHQ charges per AI response. Otterly, Peec and most others charge by prompt tier. A brand with multiple regional sites will find per-domain pricing expensive, while a brand tracking many engines will feel per-platform and per-response pricing first. Run your own prompt list, engine list and domain count through each model before comparing headline prices.
An AI search visibility tool tells you where you stand. It won’t change where you stand.
Tracking shows that a competitor gets recommended for your core category prompt and you don’t. Fixing that means earning citations: getting your brand mentioned on the sources AI engines pull from, restructuring your pages so models can extract clear answers, and building the third-party coverage that makes an engine confident enough to recommend you. That work is generative engine optimization, and we cover the full approach in our guide to generative engine optimization.
A dashboard won’t move unless someone owns the work behind the numbers. If nobody on your team has that time, our GEO services pair tracking with the content, citation and technical work that actually shifts AI recommendations.
Two examples of what that looks like in practice:
If you’d rather have a team that reads the data and does the work, see how our GEO services work.
Our GEO team runs the tracking and does the content, citation and technical work that changes what AI engines recommend.
Austin Coker is the CEO and founder of 95 Projects. He has worked in SEO since 2020, when he built and sold an ecommerce brand that grew mainly through search. He founded 95 Projects in 2022 to help SaaS, ecommerce, and B2B service companies show up wherever their buyers search, from Google to ChatGPT and AI Overviews.
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AI visibility tools track how often and how prominently your brand appears in answers from AI engines like ChatGPT, Perplexity, Google AI Overviews and Copilot. They run a set of prompts on a schedule and report your mentions, citations and share of answers compared with competitors.
AthenaHQ is the only tool in this comparison with a public free plan, which includes 300 credits. Otterly.AI, Peec AI, Profound (7 days), Scrunch (7 days) and SE Visible (10 days) offer free trials rather than ongoing free plans, so you can test with your own prompts before paying.
As of November 2026, GEO tools start at $29 a month (Otterly.AI Lite) and run to $699 a month for Ahrefs Brand Radar across all platforms, with enterprise plans like Profound’s priced on request. What you actually pay depends on how many prompts and engines you need to track.
SEO tools track where your pages rank in traditional search results, while AI visibility tools track whether AI engines mention or cite your brand in generated answers. Some vendors, like Semrush and Ahrefs, now offer both in one platform. For a deeper look at how the two disciplines differ, read our breakdown of GEO vs SEO.
No, a tracking tool measures your ChatGPT visibility but doesn’t change it. Improving how often ChatGPT recommends you depends on the content, citations and site structure AI engines rely on, which is the work GEO covers. Some platforms, like Profound with its content agents and Scrunch with agent-readable pages, add tooling that supports that work, but someone still has to execute it.
Mostly, yes. Vendors use GEO, AEO and AI visibility interchangeably to describe tools that track brand presence in AI answers. HubSpot brands its product as AEO, while others use GEO. Our guide to GEO vs AEO explains where the terms overlap and where they differ.
You need a tool to measure AI visibility and someone with the time and expertise to improve it. If your team has the bandwidth to act on the data, a tracker from this list may be enough. If the numbers aren’t moving or nobody owns AI search yet, an agency can handle tracking and execution together. Book a call with our team and we’ll look at where your brand stands in AI search today.
