Your customers are asking ChatGPT what to buy. If your brand isn’t the answer, your competitor is.
We help ecommerce brands become the #1 recommendation on ChatGPT, Perplexity, and Google AI, so when buyers ask “what’s the best [your product],” your brand is the one AI tells them to buy.
Revenue generated from search for our clients
To get Buoy to #1 on ChatGPT
Brands we’ve worked with
A year ago, almost every product search started on Google. That’s still true for a lot of buyers, but a massive shift is happening right now.
More and more consumers are opening ChatGPT and asking it directly: “What are the best electrolytes with no sweeteners?” “What’s the best pest trap for restaurants?” “What’s the best running shoe for flat feet?” And ChatGPT doesn’t give them ten blue links. It gives them a short list, sometimes just three or four products, with a clear recommendation of which one to buy.
If your product is that recommendation, you just skipped the entire funnel. No ad spend. No competing with ten other brands on a search results page. Just a direct recommendation from the AI your customer trusts, straight to your product page.
If your product isn’t that recommendation, someone else is getting that sale. Every single time.
Buoy makes clean electrolyte drops with zero sugar, zero sweeteners, and zero artificial additives. Their product is genuinely different from everything else on the market. But when people asked ChatGPT for the best electrolytes without sweeteners, Buoy wasn’t showing up. Their competitors were.
Buoy is now the #1 recommendation on ChatGPT for “best electrolytes with no sweeteners.” When anyone asks ChatGPT that question, Buoy is the first product listed, with a detailed explanation of why it’s the best option.
ChatGPT isn’t just listing Buoy. It’s describing why: unflavored, free from sugars and sweeteners, 87+ ionic trace minerals, highly bioavailable, suitable for adding to any beverage without altering taste. That’s a product recommendation more persuasive than any ad you could write.
AI search marketing is new. Most agencies don’t understand it yet. We’ve been testing, building, and seeing real results for ecommerce brands, and here’s what’s actually working:
ChatGPT doesn't recommend "good products." It recommends the best answer to a specific question. "Best electrolytes" is competitive. "Best electrolytes with no sweeteners" is ownable. The more specific your product's differentiator, the easier it is to become the #1 recommendation for that exact query.
ChatGPT pulls from your product descriptions, your ingredients lists, your FAQ pages, your blog content, and your structured data. Most ecommerce brands have thin product pages with two sentences of copy. That's invisible to AI. Brands with rich, detailed product information get recommended. It's that simple.
ChatGPT doesn't just read your website. It reads the entire internet. When third-party sites, listicle articles, review sites, and industry blogs all say your product is the best, ChatGPT's confidence in recommending you goes through the roof. This is where strategic backlink building becomes critical for AI search.
Structured data tells AI systems exactly what your product is, what it does, who it's for, and how it compares. Most ecommerce stores don't have proper schema markup. Adding it is one of the fastest ways to improve your AI search visibility.
Google's AI Overviews, Shopping AI, and upcoming agentic features are all pulling from the same signals: product data quality, structured data, third-party mentions, and content depth. Optimizing for ChatGPT also optimizes for Google's AI features. One strategy, multiple channels.
Not every product benefits equally from AI search. Here’s where we see the biggest wins:
If your product is genuinely different from competitors in a way that matters to buyers, AI search will favor you. Buoy's "no sugar, no sweeteners" positioning is exactly the kind of differentiator that ChatGPT loves to highlight.
Buyers in this space research obsessively before purchasing. They're asking ChatGPT about ingredients, side effects, comparisons, and recommendations. If your brand has clean ingredients, unique formulations, or a specific health benefit, AI search is your channel.
Specialty products where the buyer needs education before purchasing. Kitchen tools, outdoor gear, hobby supplies, pet products, skincare. Any category where a buyer would ask "what's the best X for Y" is a category you can own on ChatGPT.
If you compete on quality rather than price, AI search is perfect. ChatGPT tends to recommend the best product, not the cheapest. Premium brands with strong product stories and detailed content have a natural advantage.
We’ve built a repeatable system that gets ecommerce brands recommended by ChatGPT. Here’s how it works:
Not a thin product page with two sentences and a buy button. A comprehensive resource that answers every question a buyer could ask about your product. What it is, who it’s for, how it works, what makes it different, how it compares to alternatives, and why it’s the best choice. ChatGPT takes the path of least resistance. If one page has all the answers, that’s the page it recommends.
We add structured data to your product pages, collection pages, and content so AI systems can parse your information instantly. Product schema, FAQ schema, review schema, and organization schema. This is the difference between AI working to understand your products and handing it the answers on a silver platter.
We create listicle-style articles and guest posts on relevant sites that position your product as the #1 recommendation in your category. When ChatGPT sees your website saying your product is the best AND independent third-party sources confirming it, that’s when you go from “appearing in results” to “the #1 recommendation.”
AI search marketing isn’t a replacement for Google SEO or paid ads. It’s a multiplier.
Everything we build for AI search also strengthens your Google rankings. The content, the backlinks, the schema markup, it all compounds across channels. And unlike paid ads, AI recommendations don’t cost you per click. Once you’re the #1 recommendation, every query drives free traffic.
We’ve generated over $45 million in revenue from search for our clients across ecommerce, B2B, and high-value niches. AI search is the newest and fastest-growing channel, and the brands investing now are building positions that will compound for years.
While most agencies are still trying to figure out what AI search even means for ecommerce, we’ve already built the systems, tested the strategies, and delivered real results. Buoy went from invisible to #1 in 3 weeks. That wasn’t luck. That was a repeatable system we can apply to your brand.
We’ve worked with 74+ brands across ecommerce, B2B, and high-value niches. We understand product pages, collection pages, Shopify, conversion optimization, and the difference between traffic that looks good and traffic that drives sales.
We monitor your ChatGPT visibility across key product queries, track referral traffic from AI sources, and work with you to attribute real revenue. You’ll know exactly what AI search is doing for your business.
No account managers. No middlemen. You work directly with the strategist running your AI search campaign.
Have questions about working with us? Book a 30-minute strategy call to discuss your goals and see if we’re a good fit.
No-pressure conversation
Clear next steps (if we’re a fit)
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We’ve seen results in as little as 3 weeks. Most brands see meaningful AI search visibility within 4-8 weeks. The timeline depends on your current content quality, domain authority, and competitive landscape.
No legitimate agency can guarantee specific AI search rankings. What we can guarantee is a proven system that’s worked for every brand we’ve applied it to. We build the content, the backlinks, and the structured data that ChatGPT uses to make recommendations.
Traditional SEO focuses on Google rankings. AI search marketing optimizes for how ChatGPT, Perplexity, and Google AI recommend products. The strategies overlap, but the execution is different. We build content specifically designed for how AI systems evaluate and recommend products.
Yes. We work with Shopify stores extensively. We handle product data optimization, schema markup, and the newer Shopify features like the Shopify Catalog and agentic storefronts that directly impact AI search visibility.
Great, but you’re probably invisible on ChatGPT. Many brands that dominate Google don’t show up in AI search at all because they haven’t optimized for it. We can audit your AI search visibility and show you exactly where the gaps are.
We monitor your visibility across key product queries on ChatGPT and other AI platforms, track referral traffic from AI sources, and help you attribute revenue. We also provide regular screenshots and documentation of your rankings.
Products with a clear differentiator, products in categories where buyers research before purchasing, premium/DTC brands, health and wellness products, and anything where a buyer would ask ChatGPT “what’s the best X.” If your customers research before they buy, AI search is your channel.
No. AI search marketing strengthens your Google performance. The content and backlinks we build improve your rankings across both channels. You’re not trading one for the other. You’re compounding both.
