Dominating the hydration drops market through strategic SEO, targeted backlinks, and conversion-focused optimization.
Organic Revenue Increase
Traffic in 6 Months
Organic Revenue in Year 1
When Buoy came to us in April 2023, they were pioneering a new market: hydration drops with zero sugars, sweeteners, or fillers. But being first to market meant nothing if potential customers couldn’t find them.
Turn SEO into a continuous, profitable customer acquisition channel and dominate the “hydration drops” keyword before copycats flooded the market.
A three-pronged approach to dominate the SERPs
Identified low-hanging fruit and high-impact keywords in the hydration market. Found under-served niches despite intense competition.
Low-hanging fruit (6-12 month targets)
High-impact keywords (long-term plays)
Niche-specific opportunities
Built 5-10 high-quality, niche-relevant backlinks per month focused on hydration and wellness content.
DR 30+ minimum
1,000+ monthly US traffic
Page-specific traffic validation
Focused on optimizing high-conversion pages: homepage and product pages, not just blog content.
Home page optimization
Product page focus
Conversion-driven content
Achieved #1 Google ranking for ‘Hydration Drops’ in just 6 months
Daily clicks doubled from organic search
Built domain authority through strategic backlinks
6 Months
12 Months
Important Context: Buoy runs social advertisements, and many customers see an ad then search Google. This makes SEO even more valuable — if someone searches “hydration drops” after seeing your ad, you need to be the top result.
The same applied to their brand name “Buoy” — when we started, they weren’t even on page 1. “Buoy Health” (a different company) ranked #1. Fixing this became a massive driver of sales.
Small businesses can compete by focusing on niche keywords and creating quality content that differentiates their product.
5-10 high-quality, niche-specific backlinks per month outperform spam link building. Focus on relevance and traffic.
Don’t just optimize blog posts. Homepage and product pages drive conversions — make them rank.
Daniel Schindler, Founder and CEO of Buoy, on three years of partnership with 95 Projects. From zero organic sales to over $730,000 in year one and continuing growth every year since.
For the AI search angle, see how we took Buoy from invisible to #1 on ChatGPT in 3 weeks.
