How We Increased Commercial Intent Traffic by 58% for an Esthetician Insurance Provider

Making every click count by focusing on high-intent commercial keywords that drive qualified leads and revenue in just 12 months.

"In the last 12 months since we started working with Austin and his team our revenue has gone up more than 20x. We've gone from under a million in revenue to over 20 million."
Daniel Schindler
CEO, Buoy

58%

Commercial Keyword Growth

85%

Top 3 Rankings Growth

7.3K → 11.5K

Monthly Visitors

Client Background & The Challenge

In January 2024, we partnered with an Esthetician insurance provider that had a solid service offering but was struggling to grow their organic traffic. Despite having an existing website, they faced multiple technical and content-related issues that hindered their visibility and rankings on search engines.

The Goal

Transform SEO into a continuous, profitable customer acquisition channel that generates qualified leads and increases organic revenue.

Our Strategy and Implementation

A comprehensive four-part approach to transform organic performance

1

Comprehensive Technical Audit and Fixes

We kicked off the engagement with a full-scale technical SEO audit, identifying a range of issues that were silently eroding search performance.

Resolving all broken pages and redirect errors

Compressing heavy image files

Optimizing meta titles and descriptions

Implementing enhanced Schema markup

2

Commercial Service Pages Creation

We identified several high-potential services the client offered but had no dedicated landing pages for. By creating optimized commercial pages focused on high-intent keywords, we significantly improved keyword targeting for ready-to-buy searchers.

Commercial keyword targeting

High-intent search capture

Conversion-optimized UX

3

Content Strategy Focused on Commercial Pages

To strengthen the site’s topical authority and support commercial pages, we implemented a monthly content strategy that drove internal link equity to revenue-generating service pages, ensuring every piece of content supported commercial intent.

Commercial page focus

Strategic internal linking to services

Content that drives conversions

4

High-Quality Backlink Acquisition

We secured 5 high-DR (Domain Rating) backlinks per month from relevant and authoritative websites to boost domain authority and trust signals, with priority given to links pointing to commercial pages.

DR 30+ minimum

Commercial page link targets

Improved ranking velocity

Want a custom SEO strategy for your business?

The Results (So Far)

195 → 360

Top 3 keyword rankings rose by 85% in just 12 months

11,500+

Monthly organic visitors by January 2025

High-DR

5 quality backlinks per month from authoritative sites

In just 12 months, the SEO improvements delivered outstanding results. The client’s monthly organic traffic surged from 7,300 in January 2024 to over 11,500 by January 2025, a growth of more than 58%. This increase meant significantly more potential customers were discovering the company through organic search.

Even more impressively, the number of keywords ranking in the top 3 positions on Google, the sweet spot for clicks and conversions, grew from 195 to 360. This 85% increase in top rankings translated into higher visibility, more inbound leads, and ultimately, greater revenue from organic traffic.

58% Commercial Keyword Growth

These results highlight the power of a well-rounded SEO strategy, combining technical optimization, content development, and quality link building focused on commercial intent.

  • More qualified leads and inbound inquiries
  • High-intent keyword targeting drove conversions
  • Higher trust and authority through strategic backlinks to commercial pages

January 2024

7,300

Monthly Visitors

January 2025

11,500+

Monthly Visitors

How We Make Every Click Count

Our approach focuses on search intent—prioritizing commercial keywords that drive revenue, not vanity traffic.

Intent-Focused Strategy

We don’t chase traffic for traffic’s sake. We target commercial keywords with high purchase intent, ensuring every visitor has the potential to become a customer.

Commercial Page Priority

Every piece of content, every backlink, and every optimization is designed to support your revenue-generating commercial pages. That’s where the ROI lives.

58% Commercial Keyword Growth

This is how we bring value—by growing the keywords that actually matter for your business. More commercial rankings mean more qualified leads and more revenue.

Want to see what type of opportunities we can uncover for you?