How we took a Construction Accounting Software company from 0 to 2,000+ monthly visitors in 6 months – before they even launched – and ranked them page 1 for their #1 commercial keyword against enterprise competitors.
Monthly Visitors (in 6 months)
Domain Authority Growth
Total Visitors Added (10 months)
In June 2023, a B2B Accounting SaaS company came to us looking to get started with SEO ahead of their planned launch in January 2024. At the time, they had a website and a handful of unoptimized blogs getting them a whopping 0 visitors a month.
Carve out market share from enterprise competitors and ensure the right potential customers were landing on the website at launch time. Execute a 6-month sprint to build SEO momentum before product launch.
Unless you’re Intuit, NetSuite, Adobe, or a handful of other billion-dollar+ enterprises, you can’t afford traditional social ads. That’s where SEO comes in.
B2B is great for SEO because your customers are used to searching for what they need. Looking for suppliers for a new product? The first thing they do is go to Google and search.
The same goes for nearly all B2B businesses. Every search is a qualified potential customer.
The amount of people searching for content around Construction Accounting Software isn’t huge. But the good news? Everyone searching for it IS a potential customer.
This is why B2B SEO is as important as it gets – every visitor counts.
A comprehensive four-part approach to compete against enterprise competitors
We started by digging deep into keyword research to find the hidden gems – the ones the big guys weren’t focusing on. In this niche with such massive competitors, nearly every keyword was competitive, but we analyzed their content and identified weaknesses to attack.
Low hanging fruit keywords
High-impact long-term keywords
Competitor gap analysis
We built 10-20 niche-specific backlinks per month, targeting each keyword strategically. Unlike most agencies, we ensured every backlink was relevant to the financial services industry and placed on pages that already receive organic traffic.
DR 30+ minimum
1,000+ monthly traffic requirement
Page-specific traffic validation
We created conversion-optimized landing pages and articles that only their potential customers would search for. Every piece of content was designed to attract qualified B2B buyers actively searching for solutions.
Conversion-optimized pages
B2B buyer-focused content
Niche topic authority
In just 6 months, we achieved page 1 rankings for their #1 commercial keyword – a money-printing keyword that only qualified customers search for. We competed directly with companies having Domain Ratings of 85-92.
Page 1 for #1 keyword
Competing with enterprise brands
Commercial intent focus
We ensure backlinks are relevant to financial services - no crypto or casino links. Google rewards true industry relevance.
We look for a DR of 30+ as the minimum to ensure quality link equity.
Minimum 1,000+ monthly organic traffic (US only) to ensure the site is valued by Google.
Every link is placed on a page that currently gets traffic. If Google values the content, it values the backlink.
In only 6 months, we ranked them on the first page of Google for their #1 commercial keyword – a money-printing keyword that only qualified customers would search for.
The Domain Ratings of competing companies on page 1:
Competitor
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Our Client
(6 months)
Competitor
Competitor
Our client ranked on page 1 with DR 31 in just 6 months, competing against sites with DR 85-92
Most agencies focus on easy wins. We focus on the keywords that actually matter – the commercial intent keywords that drive revenue. Even when it means competing with billion-dollar companies.
Monthly visitors achieved in 6 months, before product launch
Ranking for #1 commercial keyword against DR 85-92 competitors
Domain Rating growth from 0 in just 6 months
Not only did they see a massive jump in organic traffic, but ranking for new keywords is getting easier and easier by the day. The result? A sustainable competitive advantage in a crowded market.
June 2023
Monthly Visitors
6 Months Later
Monthly Visitors
10 Months Total
Total Visitors Added
