How we turned a brand new website into a traffic machine worth $5M+/year in the most competitive SEO niche on earth.
Domain Authority Growth
Unbranded Organic Clicks
Organic Traffic Value
In August 2024, this site had a Domain Rating of 4 and a couple hundred visitors per month. 18 months later, the Ahrefs dashboard tells the full story:
This is what happens when SEO compounds. Every month builds on the last. Every backlink strengthens every page. Every new keyword ranking drives more authority.
Prove SEO works on a smaller budget. If the numbers are there in 6 months, scale. No long-term commitments upfront. Just results.
iGaming is widely considered the hardest SEO niche on earth. The sites on page 1 have domain ratings of 70-85+, decades of history, and budgets in the tens of millions. PPC is heavily regulated in the UK. You can’t buy your way in.
Months 1-6
Months 7-18
These are the keywords our competitors spend millions trying to rank for. Keyword difficulties of 87-93 out of 100. The hardest keywords in all of SEO.
After 18 months, we rank in the top 5 for almost all of them:
Every other site on page 1 for these keywords has a DR of 70-85+ and decades of history. Our client is there with DR 50, built from scratch in 18 months.
Casino wasn’t enough. We replicated the same strategy across every vertical the client operates in:
98.9% of all page 1 rankings are unbranded. No brand searches padding the numbers. Pure organic discovery.
Unbranded organic clicks (branded excluded)
Monthly organic traffic value (PPC equivalent)
Total UK keywords (1,400+ on page 1)
300 backlinks in 18 months isn’t a huge number. But every single one was hand-vetted against strict criteria. In iGaming, one DR 85 backlink on a relevant page with real traffic is worth more than 100 generic links.
Every backlink must meet a strict Domain Rating floor. No exceptions, no shortcuts. The average across our entire portfolio sits in the 50s, with multiple placements on DR 85+ authority sites.
Every link must be on a page relevant to gaming, entertainment, or sports. The linking site must have real organic traffic. And the specific page our link sits on must also receive traffic. We verify all four criteria for every single link.
