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CPG / Ecommerce Case Study

How Buoy Increased Organic Revenue by 1,200%+ in 12 Months

Dominating the hydration drops market through strategic SEO, targeted backlinks, and conversion-focused optimization.

"In the last 12 months since we started working with Austin and his team our revenue has gone up more than 20x. We've gone from under a million in revenue to over 20 million."
Daniel Schindler
CEO, Buoy

1,200%+

Organic Revenue Increase

2x

Traffic in 6 Months

$290K

Organic Revenue in Year 1

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The Challenge

When Buoy came to us in April 2023, they were pioneering a new market: hydration drops with zero sugars, sweeteners, or fillers. But being first to market meant nothing if potential customers couldn’t find them.

  • Only ~100 daily clicks from organic search
  • Outdated blog content with no coherent SEO strategy
  • Competing against major supplement brands with established authority
  • Not ranking for their own brand name "Buoy" (beaten by Buoy Health)

The Goal

Turn SEO into a continuous, profitable customer acquisition channel and dominate the “hydration drops” keyword before copycats flooded the market.

The Strategy

A three-pronged approach to dominate the SERPs

1

Keyword Research

Identified low-hanging fruit and high-impact keywords in the hydration market. Found under-served niches despite intense competition.

Low-hanging fruit (6-12 month targets)

High-impact keywords (long-term plays)

Niche-specific opportunities

2

Niche-Specific Backlinks

Built 5-10 high-quality, niche-relevant backlinks per month focused on hydration and wellness content.

DR 30+ minimum

1,000+ monthly US traffic

Page-specific traffic validation

3

Product Page Optimization

Focused on optimizing high-conversion pages: homepage and product pages, not just blog content.

Home page optimization

Product page focus

Conversion-driven content

Key Results

#1 Ranking

Achieved #1 Google ranking for ‘Hydration Drops’ in just 6 months

100 → 200+

Daily clicks doubled from organic search

DR 31 → DR 36

Built domain authority through strategic backlinks

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6 Months

#1 on Google for "Hydration Drops"

In just 6 months, we helped Buoy secure the top position for their most important keyword. Even as competitors flooded the market, Buoy maintained dominance.

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"Working with 95 Projects transformed our organic channel from an afterthought to our most profitable acquisition source. The results speak for themselves."

Daniel Schindler​

CEO, Buoy

Hear From Our Client

Learn how we helped Buoy dominate the hydration market

Results Over Time

6 Months

Early Momentum

  • Traffic doubled from baseline
  • #1 ranking for "Hydration Drops"
  • Revenue generation from organic began

12 Months

Sustained Growth

  • $290K in organic revenue
  • 1,200%+ revenue increase
  • Dominated brand name searches

Important Context: Buoy runs social advertisements, and many customers see an ad then search Google. This makes SEO even more valuable — if someone searches “hydration drops” after seeing your ad, you need to be the top result.

The same applied to their brand name “Buoy” — when we started, they weren’t even on page 1. “Buoy Health” (a different company) ranked #1. Fixing this became a massive driver of sales.

Key Takeaways

SEO Isn't Just for Big Brands

Small businesses can compete by focusing on niche keywords and creating quality content that differentiates their product.

Quality Over Quantity

5-10 high-quality, niche-specific backlinks per month outperform spam link building. Focus on relevance and traffic.

Product Pages Matter

Don’t just optimize blog posts. Homepage and product pages drive conversions — make them rank.