Your products are engineered to spec. Your search presence should be too. 95 Projects helps manufacturers rank for the technical product terms, material specifications, and industry keywords that procurement managers, engineers, and OEMs actually search. We combine SEO, AI search optimization, and PPC into a single revenue-driving strategy built for long B2B sales cycles and high-value contracts.
143% average organic traffic increase for B2B clients in the first 12 months
3X pipeline value generated through search-driven leads vs. trade show leads alone
Top 10 rankings achieved for high-intent manufacturing keywords across multiple verticals
Monthly organic visits
High-quality backlink placements
Revenue from organic
Your spec sheets are buried. Engineers and procurement managers search Google for material grades, tolerance specs, and part numbers. If your product pages do not rank, your competitor’s do.
Distributors are outranking you for your own products. Many manufacturers lose organic visibility to their own distribution partners. A proper SEO strategy reclaims that traffic and puts you in control of your brand’s search presence.
Trade shows are not enough anymore. The manufacturing buyer’s journey starts online months before an RFQ is submitted. 70%+ of B2B buyers complete significant research before contacting a vendor. If you are invisible in search, you are invisible in the buying process.
AI assistants are reshaping how buyers find suppliers. ChatGPT, Perplexity, and Google AI Overviews are answering procurement questions with synthesized recommendations. If your brand is not optimized for these platforms, you are being excluded from a growing channel.
Your competitors are investing in digital. Industrial SEO adoption has accelerated. The manufacturers ranking on page one today are pulling further ahead every quarter, making it harder and more expensive to catch up later.
Engineers and procurement managers search Google for material grades, tolerance specs, and part numbers. If your product pages do not rank, your competitor's do.
Many manufacturers lose organic visibility to their own distribution partners. A proper SEO strategy reclaims that traffic and puts you in control of your brand's search presence.
The manufacturing buyer's journey starts online months before an RFQ is submitted. 70%+ of B2B buyers complete significant research before contacting a vendor. If you are invisible in search, you are invisible in the buying process.
ChatGPT, Perplexity, and Google AI Overviews are answering procurement questions with synthesized recommendations. If your brand is not optimized for these platforms, you are being excluded from a growing channel.
How many high-intent prospects find you through search each month. We optimize for leads that convert to real opportunities.
We connect search performance to actual pipeline and closed deals, not just rankings and traffic numbers.
Organic search compounds over time, reducing your cost per lead while paid channels get more expensive every quarter.
Rankings across Google, AI search platforms, and industry-specific searches where your buyers are actively looking.
ChatGPT Result
Revenue
Time to Results
Increase in Commercial Keywords
Increase in Top 3 Rankings
Monthly Visitors
Collection Page Clicks
Sales Page Clicks
Time to Results
We build search strategies around how manufacturers actually get found: product category pages, material specification content, application guides, and technical documentation. Our approach includes catalog and spec sheet optimization so every product page targets the exact terms buyers search. We develop content strategies around industry standards, certifications (ISO, AS9100, ITAR), and use-case documentation. We pursue link building through trade publications, industry associations, and manufacturing directories like ThomasNet. Our technical SEO ensures your site architecture supports thousands of product SKUs without cannibalizing keywords.
AI platforms like ChatGPT, Google Gemini, and Perplexity are becoming the first stop for procurement research. We optimize your content so AI models cite your brand when buyers ask questions like "best CNC manufacturers for aerospace parts" or "top suppliers of food-grade stainless steel." This includes structured data implementation, entity optimization, and content formatting that LLMs prefer to reference.
When you need pipeline now, PPC fills the gap while SEO compounds. We run Google Ads campaigns targeting high-intent manufacturing keywords: RFQ-related searches, specific material/process terms, and competitor brand queries. Our campaigns are structured for long B2B sales cycles with proper attribution across multiple touchpoints, ensuring your ad spend connects to actual revenue, not just clicks.
We start with a focused conversation about your products, target buyers, competitive landscape, and revenue goals. No generic pitches.
We audit your current search presence, analyze competitor strategies, map keyword opportunities across your product catalog, and deliver a prioritized 90-day roadmap.
Our team implements technical SEO fixes, builds and optimizes product/category pages, creates technical content, launches PPC campaigns, and begins link acquisition. You get a dedicated strategist who understands manufacturing.
Monthly reporting tied to business outcomes: organic traffic growth, keyword rankings, lead volume, PPC performance, and pipeline attribution. No fluff dashboards. Clear data you can take to your leadership team.
Something fundamental is changing in how buyers find suppliers. ChatGPT, Perplexity, and Google AI Overviews are answering procurement and product research questions with synthesized recommendations. If your company is not part of those answers, you are invisible to a growing segment of decision-makers.
If you are not showing up in AI search results, you are losing pipeline you never even knew existed. We optimize your content, authority signals, and structured data so AI platforms recognize your company as a trusted source in manufacturing.
In manufacturing, a single deal can be worth thousands or tens of thousands. That means every organic lead has outsized revenue potential.
Buyers in this space stick with suppliers they trust. One client won through search can generate revenue for years.
Unlike paid ads that get more expensive every quarter, SEO compounds. The content and authority you build today keeps generating leads next year.
Your prospects do extensive research before making purchasing decisions. That means they are searching, and you need to be there when they do.
Manufacturing deals take weeks or months to close. We build search strategies with proper attribution and patience for long conversion windows, not vanity metrics.
Spec sheets, material grades, tolerances, certifications. We do not need a crash course in your industry to write content that resonates with engineers and procurement teams.
SEO for long-term organic growth. AI search optimization for emerging channels. PPC for immediate pipeline. You get one agency, one strategy, three engines working together.
Our B2B case studies show real revenue impact, not just ranking improvements. We measure success by pipeline and closed deals, not just impressions.
Have questions about working with us? Book a 30-minute strategy call to discuss your goals and see if we’re a good fit.
No-pressure conversation
Clear next steps (if we’re a fit)
Talk directly to an expert
Most manufacturing clients see meaningful ranking improvements within 3 to 6 months, with significant traffic and lead growth by months 6 to 12. The timeline depends on your current domain authority, competition level, and the scope of technical SEO work needed.
Yes. This is one of the most common challenges we solve for manufacturers. We optimize your product pages to compete directly with distributor listings, build your domain authority, and create content strategies that establish you as the primary source for your product information.
Absolutely. We have experience building SEO strategies for large product catalogs. We use programmatic approaches for product page optimization while focusing manual effort on your highest-value categories and terms.
AI tools like ChatGPT and Google AI Overviews are increasingly used by procurement teams for supplier research. AI search optimization ensures your brand is referenced and recommended when these tools answer questions about your product categories or capabilities.
We track rankings, organic traffic, and lead volume, but we also work with your team to connect search performance to RFQ submissions, quote requests, and pipeline value. Our reporting focuses on business outcomes, not just SEO metrics.
For manufacturers, combining SEO and PPC is especially effective. PPC captures high-intent searches immediately (especially for RFQ and procurement queries), while SEO builds long-term organic visibility. Running both gives you full coverage across the buyer journey.
