Your buyers are searching for the exact products you stock. The question is whether they find you or a mega-distributor first. 95 Projects builds SEO, AI search optimization, and PPC strategies for industrial supply companies that need to compete online against the giants, without outspending them.
143% average organic traffic increase for B2B clients in the first 12 months
Page-one rankings achieved for high-intent industrial product searches
Full-funnel coverage across SEO, AI search, and PPC for industrial suppliers
Monthly organic visits
High-quality backlink placements
Revenue from organic
Amazon Business and Grainger dominate your product searches. When procurement managers search for industrial products, mega-distributors own the top spots. Without an SEO strategy, you are invisible to buyers who would prefer working with a specialized supplier.
Your product catalog is an untapped SEO asset. Most industrial supply companies have thousands of SKUs but treat their website like a digital brochure. Every product page is a potential ranking opportunity for buyer-intent searches.
B2B buyers research online before calling. The days of catalog-only selling are over. Your buyers compare suppliers, check specs, and shortlist vendors through search long before they pick up the phone or submit a PO.
AI search tools are changing supplier discovery. Procurement teams are using ChatGPT and Google AI Overviews to ask questions like “best supplier for industrial fasteners” or “MRO supply company with same-day shipping.” If your brand is not optimized for these tools, you are missing a growing channel.
Your competitors are investing in digital. The industrial supply companies that build search visibility now will own market share for years. Waiting means paying more later to catch up.
When procurement managers search for industrial products, mega-distributors own the top spots. Without an SEO strategy, you are invisible to buyers who would prefer working with a specialized supplier.
Most industrial supply companies have thousands of SKUs but treat their website like a digital brochure. Every product page is a potential ranking opportunity for buyer-intent searches.
The days of catalog-only selling are over. Your buyers compare suppliers, check specs, and shortlist vendors through search long before they pick up the phone or submit a PO.
Procurement teams are using ChatGPT and Google AI Overviews to ask questions like "best supplier for industrial fasteners" or "MRO supply company with same-day shipping." If your brand is not optimized for these tools, you are missing a growing channel.
How many high-intent prospects find you through search each month. We optimize for leads that convert to real opportunities.
We connect search performance to actual pipeline and closed deals, not just rankings and traffic numbers.
Organic search compounds over time, reducing your cost per lead while paid channels get more expensive every quarter.
Rankings across Google, AI search platforms, and industry-specific searches where your buyers are actively looking.
ChatGPT Result
Revenue
Time to Results
Increase in Commercial Keywords
Increase in Top 3 Rankings
Monthly Visitors
Collection Page Clicks
Sales Page Clicks
Time to Results
We optimize your entire product catalog for search: individual product pages, category pages, brand pages, and specification-driven content. Our approach includes SKU-level keyword mapping so every product targets the terms buyers actually search. We build content around application guides, material comparisons, and industry compliance documentation. Link building targets trade publications, industry directories, and manufacturer partner sites. Technical SEO ensures your catalog architecture handles thousands of pages without duplicate content or crawl issues.
When procurement managers ask AI tools for supplier recommendations, your brand needs to appear. We optimize your content structure, product data, and brand signals so AI platforms like ChatGPT, Gemini, and Perplexity reference your company when answering industrial supply queries. This includes structured data for products, entity optimization, and content formatting designed for LLM citation.
PPC captures the buyers searching right now for the products you stock. We build campaigns targeting specific product categories, brand names, and high-intent procurement terms. Our approach segments campaigns by product margin and order value, ensuring your ad spend drives profitable revenue. We also run competitor conquest campaigns to intercept buyers searching for Grainger, MSC, or other large distributors.
We dig into your product catalog, target buyers, competitive landscape, and revenue goals. We want to understand which product categories drive the most margin and where search visibility will move the needle.
We audit your site, analyze competitor search strategies (including Grainger, MSC, and Amazon Business), map keyword opportunities across your catalog, and build a prioritized 90-day plan.
Product page optimization, category page creation, technical SEO fixes, content development, PPC campaign launches, and link building. Your dedicated strategist keeps everything aligned with your business priorities.
Monthly reporting focused on business impact: traffic growth by product category, keyword rankings for priority terms, PPC performance and ROAS, and lead/order attribution from search channels.
Something fundamental is changing in how buyers find suppliers. ChatGPT, Perplexity, and Google AI Overviews are answering procurement and product research questions with synthesized recommendations. If your company is not part of those answers, you are invisible to a growing segment of decision-makers.
If you are not showing up in AI search results, you are losing pipeline you never even knew existed. We optimize your content, authority signals, and structured data so AI platforms recognize your company as a trusted source in industrial supply.
In industrial supply, a single deal can be worth thousands or tens of thousands. That means every organic lead has outsized revenue potential.
Buyers in this space stick with suppliers they trust. One client won through search can generate revenue for years.
Unlike paid ads that get more expensive every quarter, SEO compounds. The content and authority you build today keeps generating leads next year.
Your prospects do extensive research before making purchasing decisions. That means they are searching, and you need to be there when they do.
Industrial supply companies have thousands of products. We know how to structure, optimize, and scale SEO across massive catalogs without creating duplicate content issues.
We study how Grainger, MSC, Amazon Business, and other mega-distributors rank, then build strategies that help you compete in the spaces they overlook.
SEO, AI search optimization, and PPC under one roof. No juggling multiple agencies. One team, one strategy, integrated execution.
Organic traffic is a metric. Revenue from search is the goal. Our reporting ties rankings and traffic back to quote requests, PO submissions, and actual orders.
Have questions about working with us? Book a 30-minute strategy call to discuss your goals and see if we’re a good fit.
No-pressure conversation
Clear next steps (if we’re a fit)
Talk directly to an expert
You do not need to outrank them for every term. We identify the product categories, long-tail keywords, and niche searches where you can win. We also target brand-specific and application-specific queries that mega-distributors do not optimize well.
Yes. We use programmatic optimization for your full catalog while focusing manual, high-touch SEO on your highest-margin and highest-volume product categories. This approach scales efficiently.
We structure your product data and content so AI tools like ChatGPT and Google AI Overviews reference your brand when buyers ask supplier recommendation questions. This includes schema markup, entity optimization, and content formatting.
ROI depends on your product margins and average order values, but industrial supply companies typically see strong returns because search traffic captures buyers with high purchase intent. We track attribution from search to quote requests and orders.
Absolutely. PPC gives you immediate visibility for your highest-priority products while SEO builds over time. The two channels work together: PPC data informs SEO keyword strategy, and SEO reduces your long-term dependence on paid traffic.
We have deep experience in B2B verticals with complex product catalogs, long sales cycles, and technical buyer personas. Our case studies demonstrate results across manufacturing, industrial, and B2B service companies.
