When procurement managers search for custom packaging, corrugated solutions, or specialty materials, they need a supplier they can trust with their product. 95 Projects builds SEO, AI search optimization, and PPC strategies that put packaging companies in front of buyers at the moment they are sourcing.
143% average organic traffic increase for B2B clients in the first 12 months
Strategies built for both custom and stock packaging SEO opportunities
Full-funnel approach combining SEO, AI search, and PPC for packaging companies
Monthly organic visits
High-quality backlink placements
Revenue from organic
Your buyers are sourcing online, not at trade shows. Procurement teams research packaging suppliers through Google long before they request samples or quotes. If your website does not rank for the materials, formats, and capabilities they search for, you are not on their shortlist.
Uline and large packaging distributors dominate generic searches. Stock packaging searches are controlled by Uline, Grainger, and Amazon Business. But custom packaging, specialty materials, and capability-specific searches are winnable for specialized packaging companies with the right SEO strategy.
Custom packaging has enormous order values. A single custom packaging contract can be worth tens or hundreds of thousands of dollars annually. SEO captures these buyers at the research stage, long before they contact competitors.
Sustainability is a search opportunity, not just a marketing message. Buyers actively search for eco-friendly packaging, recyclable materials, and sustainable packaging suppliers. Companies with strong sustainability content rank for these high-intent, growing search categories.
AI tools are changing how buyers discover packaging suppliers. When procurement teams ask AI platforms for packaging supplier recommendations, your brand needs to appear. Without AI search optimization, you are invisible to a growing segment of B2B buyers.
Procurement teams research packaging suppliers through Google long before they request samples or quotes. If your website does not rank for the materials, formats, and capabilities they search for, you are not on their shortlist.
Stock packaging searches are controlled by Uline, Grainger, and Amazon Business. But custom packaging, specialty materials, and capability-specific searches are winnable for specialized packaging companies with the right SEO strategy.
A single custom packaging contract can be worth tens or hundreds of thousands of dollars annually. SEO captures these buyers at the research stage, long before they contact competitors.
Buyers actively search for eco-friendly packaging, recyclable materials, and sustainable packaging suppliers. Companies with strong sustainability content rank for these high-intent, growing search categories.
How many high-intent prospects find you through search each month. We optimize for leads that convert to real opportunities.
We connect search performance to actual pipeline and closed deals, not just rankings and traffic numbers.
Organic search compounds over time, reducing your cost per lead while paid channels get more expensive every quarter.
Rankings across Google, AI search platforms, and industry-specific searches where your buyers are actively looking.
ChatGPT Result
Revenue
Time to Results
Increase in Commercial Keywords
Increase in Top 3 Rankings
Monthly Visitors
Collection Page Clicks
Sales Page Clicks
Time to Results
We build search strategies around both custom and stock packaging opportunities. For custom packaging: capability pages targeting specific materials, formats, and industries served. For stock packaging: catalog optimization for product-specific searches. Our content strategy includes material guides, industry application pages, and sustainability content that captures growing search demand. Technical SEO ensures your site handles product catalogs, portfolio galleries, and specification pages without technical issues. Link building targets packaging trade publications, industry associations, and sustainable business directories.
Packaging procurement teams are using AI tools for supplier research. We optimize your content so AI platforms recommend your company when buyers ask questions like "best custom packaging supplier for food products" or "sustainable packaging manufacturers." This includes structured data implementation, entity optimization, and content formatting that positions your brand as the authoritative answer.
PPC captures buyers actively searching for packaging solutions right now. We build campaigns around high-value searches: custom packaging types, material-specific queries, and industry-specific packaging needs. Campaign structure focuses on lead quality over volume, targeting searches that indicate genuine procurement intent rather than casual browsing.
We learn about your packaging capabilities, materials, target industries, and revenue goals. We identify which product categories and capabilities represent the biggest search opportunities.
We audit your current search presence, analyze competitor strategies (including Uline and other major distributors), map keyword opportunities, and deliver a prioritized 90-day roadmap.
Capability page optimization, product catalog SEO, sustainability content development, technical SEO fixes, PPC campaign launches, and link building through packaging industry channels.
Monthly reporting on organic traffic by product/capability category, keyword rankings, PPC performance, and lead attribution from search channels.
Something fundamental is changing in how buyers find suppliers. ChatGPT, Perplexity, and Google AI Overviews are answering procurement and product research questions with synthesized recommendations. If your company is not part of those answers, you are invisible to a growing segment of decision-makers.
If you are not showing up in AI search results, you are losing pipeline you never even knew existed. We optimize your content, authority signals, and structured data so AI platforms recognize your company as a trusted source in packaging company.
In packaging company, a single deal can be worth thousands or tens of thousands. That means every organic lead has outsized revenue potential.
Buyers in this space stick with suppliers they trust. One client won through search can generate revenue for years.
Unlike paid ads that get more expensive every quarter, SEO compounds. The content and authority you build today keeps generating leads next year.
Your prospects do extensive research before making purchasing decisions. That means they are searching, and you need to be there when they do.
Custom packaging needs capability and portfolio optimization. Stock packaging needs catalog SEO. We know how to execute both within a single strategy.
Eco-friendly packaging content is a growing search category. We help you capture that demand with content that ranks and converts.
SEO, AI search optimization, and PPC working together. One agency, one integrated strategy.
Our reporting connects search performance to quote requests, sample orders, and revenue. Not just traffic and rankings.
Have questions about working with us? Book a 30-minute strategy call to discuss your goals and see if we’re a good fit.
No-pressure conversation
Clear next steps (if we’re a fit)
Talk directly to an expert
You do not need to beat Uline for stock packaging terms. We focus on the searches where specialized packaging companies win: custom packaging queries, material-specific searches, industry-specific packaging needs, and capability-based keywords that Uline does not target.
Custom packaging SEO focuses on capabilities, materials, and industries served rather than specific products. We build capability pages, portfolio content, and industry application guides that capture buyers in the research and sourcing phase.
Absolutely. High-value packaging contracts start with research. Buyers search for specific capabilities, materials, and packaging types. SEO puts your company in front of these buyers at the moment they are evaluating options.
We optimize your content so AI tools like ChatGPT recommend your company when buyers ask packaging supplier questions. This includes structured data, entity optimization, and content formatting designed for LLM citation.
Most packaging clients see ranking improvements within 3 to 6 months. Custom packaging terms often have less competition than stock packaging, which can accelerate results for specialized companies.
Yes. We optimize stock packaging catalogs for product-specific searches, including material, size, quantity, and application-based queries. We use programmatic optimization for large catalogs while focusing manual effort on highest-value categories.
