Engineers, architects, and procurement teams search for fabrication capabilities, not company names. If your shop is not ranking for the processes, materials, and certifications they search for, they are finding your competitors first. 95 Projects builds SEO, AI search optimization, and PPC strategies for metal fabrication companies.
143% average organic traffic increase for B2B clients in the first 12 months
Capability-focused SEO targeting process, material, and certification searches
Full-funnel approach combining SEO, AI search, and PPC for fabrication shops
Monthly organic visits
High-quality backlink placements
Revenue from organic
Your capabilities are your product, but buyers cannot find them. Metal fabrication is a capabilities business. Buyers search for specific processes (laser cutting, MIG welding, press brake forming), materials (stainless steel, aluminum, carbon steel), and certifications (AWS D1.1, ASME, AISC). If your website does not rank for these terms, your shop is invisible to the buyers who need exactly what you offer.
Referrals alone do not scale. Most fab shops grow through referrals and repeat business. That works until you need to replace a lost customer or expand into new markets. SEO creates a consistent pipeline of new project inquiries that does not depend on your existing network.
Project values justify the investment. A single fabrication contract can be worth $50K to $500K+. Even one additional project per quarter from search makes SEO one of your most profitable investments.
AI tools are becoming fabrication research platforms. Engineers and procurement teams ask ChatGPT and Perplexity for fabrication shop recommendations. “Best structural steel fabricators with AISC certification” is a real query. Without AI search optimization, your shop is excluded from these results.
Your competitors are going digital. Agencies like MacRAE’s and FabricationMarketing.com have built practices around fab shop marketing. The fabricators investing now are building search visibility that compounds over time.
Metal fabrication is a capabilities business. Buyers search for specific processes (laser cutting, MIG welding, press brake forming), materials (stainless steel, aluminum, carbon steel), and certifications (AWS D1.1, ASME, AISC). If your website does not rank for these terms, your shop is invisible to the buyers who need exactly what you offer.
Most fab shops grow through referrals and repeat business. That works until you need to replace a lost customer or expand into new markets. SEO creates a consistent pipeline of new project inquiries that does not depend on your existing network.
A single fabrication contract can be worth $50K to $500K+. Even one additional project per quarter from search makes SEO one of your most profitable investments.
Engineers and procurement teams ask ChatGPT and Perplexity for fabrication shop recommendations. "Best structural steel fabricators with AISC certification" is a real query. Without AI search optimization, your shop is excluded from these results.
How many high-intent prospects find you through search each month. We optimize for leads that convert to real opportunities.
We connect search performance to actual pipeline and closed deals, not just rankings and traffic numbers.
Organic search compounds over time, reducing your cost per lead while paid channels get more expensive every quarter.
Rankings across Google, AI search platforms, and industry-specific searches where your buyers are actively looking.
ChatGPT Result
Revenue
Time to Results
Increase in Commercial Keywords
Increase in Top 3 Rankings
Monthly Visitors
Collection Page Clicks
Sales Page Clicks
Time to Results
We build search strategies around fabrication capabilities: process pages (laser cutting, plasma cutting, welding, bending, forming), material pages (stainless, aluminum, carbon steel, exotic alloys), and certification pages (AWS, ASME, AISC). We develop content around project portfolios, industry application pages, and technical guides that demonstrate your shop's expertise. Technical SEO ensures your portfolio images, project galleries, and capability pages load fast and index properly. Link building targets engineering directories, trade publications, and industry certification organizations.
Engineers and procurement teams are using AI tools to find and compare fabrication shops. We optimize your content so AI platforms recommend your shop when buyers search for capabilities matching yours. This includes structured data for services, entity optimization, and content formatting that positions your fabrication company as the authoritative answer for specific process and material queries.
PPC puts your fabrication capabilities in front of buyers searching right now. We build campaigns around process-specific searches, material-specific queries, and regional fabrication terms. Campaign structure is optimized for high-value project inquiries, not just clicks. We also run campaigns targeting industries you serve (construction, aerospace, food processing) to capture cross-industry demand.
We learn about your capabilities, certifications, target industries, and growth goals. We identify which processes and markets represent the biggest search opportunities for your shop.
We audit your current search presence, analyze competing fabrication shops, map keyword opportunities across capabilities and materials, and deliver a 90-day roadmap.
Capability page creation and optimization, portfolio content development, certification pages, technical SEO implementation, PPC campaign launches, and link building through engineering and fabrication industry channels.
Monthly reporting on organic traffic by capability area, keyword rankings for process and material terms, PPC performance, and RFQ/project inquiry attribution.
Something fundamental is changing in how buyers find suppliers. ChatGPT, Perplexity, and Google AI Overviews are answering procurement and product research questions with synthesized recommendations. If your company is not part of those answers, you are invisible to a growing segment of decision-makers.
If you are not showing up in AI search results, you are losing pipeline you never even knew existed. We optimize your content, authority signals, and structured data so AI platforms recognize your company as a trusted source in metal fabrication.
In metal fabrication, a single deal can be worth thousands or tens of thousands. That means every organic lead has outsized revenue potential.
Buyers in this space stick with suppliers they trust. One client won through search can generate revenue for years.
Unlike paid ads that get more expensive every quarter, SEO compounds. The content and authority you build today keeps generating leads next year.
Your prospects do extensive research before making purchasing decisions. That means they are searching, and you need to be there when they do.
Fabrication is not a product catalog business. It is a capabilities business. We build search strategies around the processes, materials, and certifications that buyers actually search for.
Your past projects are your best sales tool. We optimize portfolio content so it ranks for the types of work buyers are searching for.
Three channels, one strategy, one agency. No fragmented approaches.
Our reporting connects search performance to RFQ volume, project quote requests, and revenue. Rankings are a means to an end.
Have questions about working with us? Book a 30-minute strategy call to discuss your goals and see if we’re a good fit.
No-pressure conversation
Clear next steps (if we’re a fit)
Talk directly to an expert
We build pages around your processes (laser cutting, welding, forming), materials (stainless, aluminum, carbon steel), and certifications (AWS, ASME). Each becomes a ranking target for the specific searches buyers make when sourcing fabrication work.
Yes. Many fabrication shops serve regional markets. We build search strategies that combine capability targeting with regional terms where relevant, capturing buyers searching for fabrication services in your service area.
AI tools like ChatGPT are increasingly used by engineers and procurement teams to find fabrication shops. We optimize your content so these tools recommend your shop when users ask for fabricators with specific capabilities or certifications.
We optimize portfolio images with proper alt text, create detailed project case study pages, and structure portfolio content so search engines understand your capabilities from your past work.
Most fabrication clients see ranking improvements within 3 to 6 months. Capability-specific and certification-specific terms often have less competition than generic manufacturing terms, which can accelerate results.
PPC is an excellent complement to referral-based business. It captures buyers who do not know your shop yet and generates project inquiries you would never receive through your existing network. The ROI is strong when you consider that a single fabrication contract can be worth $50K+.
