Engineers and procurement teams search by material, tolerance, process, and certification. If your machine shop does not rank for those searches, the RFQ goes to someone else. 95 Projects builds SEO, AI search optimization, and PPC strategies for CNC machine shops that want more high-value project inquiries.
143% average organic traffic increase for B2B clients in the first 12 months
Specification-level SEO targeting tolerances, materials, and process capabilities
Full-funnel strategy combining SEO, AI search, and PPC for CNC shops
Monthly organic visits
High-quality backlink placements
Revenue from organic
Engineers search by specification, not by company name. Your next customer is searching for “5-axis CNC machining for titanium” or “Swiss screw machining +/- 0.0005 tolerance,” not your company name. If your capabilities pages do not rank for specification-level searches, you are invisible to the most qualified buyers.
Your equipment list is a keyword goldmine. 5-axis mills, Swiss-type lathes, wire EDM, CMM inspection. Each piece of equipment represents search terms that buyers use to find shops with the right capabilities. Most CNC companies waste this opportunity with a basic equipment list page instead of optimized content.
High-value contracts justify aggressive search investment. CNC machining contracts for aerospace, medical, and defense can be worth $100K+ annually per customer. Even one new contract per quarter from search delivers outsized ROI.
Industry certifications are search signals. AS9100, ISO 9001, ISO 13485, ITAR. Buyers search for certified shops by name. Certification-optimized pages rank for these high-intent queries and immediately signal trust.
AI tools are becoming engineering research platforms. Engineers ask ChatGPT for machine shop recommendations: “CNC shops with 5-axis capability and AS9100 certification.” Without AI search optimization, your shop is missing from these growing discovery channels.
Your next customer is searching for "5-axis CNC machining for titanium" or "Swiss screw machining +/- 0.0005 tolerance," not your company name. If your capabilities pages do not rank for specification-level searches, you are invisible to the most qualified buyers.
5-axis mills, Swiss-type lathes, wire EDM, CMM inspection. Each piece of equipment represents search terms that buyers use to find shops with the right capabilities. Most CNC companies waste this opportunity with a basic equipment list page instead of optimized content.
CNC machining contracts for aerospace, medical, and defense can be worth $100K+ annually per customer. Even one new contract per quarter from search delivers outsized ROI.
AS9100, ISO 9001, ISO 13485, ITAR. Buyers search for certified shops by name. Certification-optimized pages rank for these high-intent queries and immediately signal trust.
How many high-intent prospects find you through search each month. We optimize for leads that convert to real opportunities.
We connect search performance to actual pipeline and closed deals, not just rankings and traffic numbers.
Organic search compounds over time, reducing your cost per lead while paid channels get more expensive every quarter.
Rankings across Google, AI search platforms, and industry-specific searches where your buyers are actively looking.
ChatGPT Result
Revenue
Time to Results
Increase in Commercial Keywords
Increase in Top 3 Rankings
Monthly Visitors
Collection Page Clicks
Sales Page Clicks
Time to Results
We build search strategies around CNC capabilities: process pages (5-axis milling, Swiss turning, wire EDM, turning, grinding), material pages (aluminum, titanium, Inconel, stainless steel, plastics), and industry pages (aerospace, medical, automotive, defense, oil and gas). We optimize for specification-level searches including tolerances, surface finishes, and part complexity. Content strategy includes technical guides, material machining guides, and case study content that demonstrates your shop's precision and expertise. Link building targets engineering publications, OEM partner sites, and certification directories.
Engineers are using AI tools to shortlist machine shops. We optimize your content so AI platforms recommend your shop when engineers search for specific capabilities. This includes structured data for services and capabilities, entity optimization, and content that LLMs cite when answering questions about precision machining, materials, and certifications.
PPC captures engineers and procurement teams searching for machining services right now. We build campaigns around process-specific terms, material-specific queries, industry-specific machining needs, and competitor brand searches. Campaign structure is optimized for high-value RFQs, with proper attribution across the long sales cycles typical in precision machining.
We learn about your equipment, capabilities, certifications, target industries, and growth goals. We identify which capabilities and markets have the highest search potential.
We audit your current search presence, analyze competing shops, map keyword opportunities across processes, materials, and industries, and build a 90-day roadmap.
Capability page creation, material and industry landing pages, certification content, technical SEO fixes, PPC campaign launches, and link building through engineering and manufacturing channels.
Monthly reporting on organic traffic by capability, keyword rankings for process and material terms, PPC performance and ROAS, and RFQ attribution from search.
Something fundamental is changing in how buyers find suppliers. ChatGPT, Perplexity, and Google AI Overviews are answering procurement and product research questions with synthesized recommendations. If your company is not part of those answers, you are invisible to a growing segment of decision-makers.
If you are not showing up in AI search results, you are losing pipeline you never even knew existed. We optimize your content, authority signals, and structured data so AI platforms recognize your company as a trusted source in CNC machining.
In CNC machining, a single deal can be worth thousands or tens of thousands. That means every organic lead has outsized revenue potential.
Buyers in this space stick with suppliers they trust. One client won through search can generate revenue for years.
Unlike paid ads that get more expensive every quarter, SEO compounds. The content and authority you build today keeps generating leads next year.
Your prospects do extensive research before making purchasing decisions. That means they are searching, and you need to be there when they do.
Tolerances, surface finishes, material grades, certifications. We build search strategies around the exact terms engineers and procurement teams use.
Your 5-axis mill is not just equipment. It is a search opportunity. We turn every capability into a ranking asset.
Three channels, one strategy. No fragmented agencies.
Rankings are a metric. New contracts are the goal. Our reporting ties search to revenue.
Have questions about working with us? Book a 30-minute strategy call to discuss your goals and see if we’re a good fit.
No-pressure conversation
Clear next steps (if we’re a fit)
Talk directly to an expert
We build pages around your capabilities: processes (5-axis milling, Swiss turning), materials (titanium, Inconel, stainless), industries served (aerospace, medical, automotive), and certifications (AS9100, ISO, ITAR). Each page targets the specific searches buyers make when sourcing machining work.
Yes. Specification-level targeting is a core part of our CNC SEO approach. We create content optimized for material grades, tolerance ranges, surface finish requirements, and part complexity levels.
Engineers increasingly use AI tools to find and compare CNC shops. We optimize your content so tools like ChatGPT and Perplexity recommend your shop when users ask for machining capabilities that match yours.
Most CNC clients see ranking improvements within 3 to 6 months. Capability-specific and certification-specific terms often have less competition than generic manufacturing keywords, which can accelerate early results.
Referrals are valuable but do not scale predictably. SEO creates a consistent stream of new project inquiries from buyers you would never reach through your existing network. Given that a single CNC contract can be worth $100K+, even a few additional projects per year deliver strong ROI.
Yes. We have experience building content strategies around regulatory certifications and compliance requirements. For shops serving aerospace (AS9100), medical (ISO 13485), or defense (ITAR), certification content is a core part of our SEO approach.
