Your commercial kitchen equipment sells five, six, and seven-figure orders. But if procurement managers and foodservice buyers can’t find you online, those orders go to your competitors.
95 Projects builds SEO, AI search, and PPC strategies specifically for restaurant equipment manufacturers, distributors, and dealers. We help you rank for the high-intent searches that drive large B2B orders, dealer inquiries, and specification requests.
Monthly organic visits
High-quality backlink placements
Revenue from organic
Your buyers research online before picking up the phone. Whether it’s a chain restaurant sourcing 50 combi ovens or a foodservice distributor looking for a new manufacturer line, the buying journey starts with search. If your product pages don’t rank, you’re invisible during the most critical stage of the sales cycle.
Massive product catalogs create SEO chaos. Restaurant equipment companies carry thousands of SKUs across categories like refrigeration, cooking, warewashing, and prep. Without a structured SEO strategy, your site becomes a maze of thin pages competing against each other instead of ranking against competitors.
Distributor and manufacturer dynamics complicate search. You’re competing with your own dealers, marketplace aggregators like Webstaurant and Katom, and direct competitors. A deliberate SEO strategy clarifies your positioning and protects your brand in search results.
Spec sheets and technical content are untapped SEO assets. Engineers and procurement teams search for exact model numbers, BTU ratings, voltage specs, and NSF certifications. Optimizing this technical content drives highly qualified traffic that converts at significantly higher rates.
Long sales cycles demand persistent visibility. A $200K kitchen buildout doesn’t close in one session. Your prospects revisit search results over weeks or months. Consistent organic and paid visibility keeps you top of mind throughout the decision process.
Whether it's a chain restaurant sourcing 50 combi ovens or a foodservice distributor looking for a new manufacturer line, the buying journey starts with search. If your product pages don't rank, you're invisible during the most critical stage of the sales cycle.
Restaurant equipment companies carry thousands of SKUs across categories like refrigeration, cooking, warewashing, and prep. Without a structured SEO strategy, your site becomes a maze of thin pages competing against each other instead of ranking against competitors.
You're competing with your own dealers, marketplace aggregators like Webstaurant and Katom, and direct competitors. A deliberate SEO strategy clarifies your positioning and protects your brand in search results.
Engineers and procurement teams search for exact model numbers, BTU ratings, voltage specs, and NSF certifications. Optimizing this technical content drives highly qualified traffic that converts at significantly higher rates.
How many high-intent prospects find you through search each month. We optimize for leads that convert to real opportunities.
We connect search performance to actual pipeline and closed deals, not just rankings and traffic numbers.
Organic search compounds over time, reducing your cost per lead while paid channels get more expensive every quarter.
Rankings across Google, AI search platforms, and industry-specific searches where your buyers are actively looking.
ChatGPT Result
Revenue
Time to Results
Increase in Commercial Keywords
Increase in Top 3 Rankings
Monthly Visitors
Collection Page Clicks
Sales Page Clicks
Time to Results
• Local SEO for showroom and dealer locations
• Monitoring your brand's presence in AI search results
• Landing page optimization for quote request and dealer inquiry conversions
We learn your business: product lines, target buyers, dealer network, competitive landscape, and revenue goals. You'll leave with a clear picture of the opportunity.
We audit your site, analyze your competitors, research your keyword landscape, and build a prioritized 90-day plan with clear milestones.
Our team implements technical fixes, builds optimized content, launches campaigns, and executes link building. You get progress updates and clear communication throughout.
Monthly reports show exactly what we did, what moved, and what it means for your business. Quarterly strategy reviews ensure we adapt to market changes and new opportunities.
Something fundamental is changing in how buyers find suppliers. ChatGPT, Perplexity, and Google AI Overviews are answering procurement and product research questions with synthesized recommendations. If your company is not part of those answers, you are invisible to a growing segment of decision-makers.
If you are not showing up in AI search results, you are losing pipeline you never even knew existed. We optimize your content, authority signals, and structured data so AI platforms recognize your company as a trusted source in restaurant equipment.
In restaurant equipment, a single deal can be worth thousands or tens of thousands. That means every organic lead has outsized revenue potential.
Buyers in this space stick with suppliers they trust. One client won through search can generate revenue for years.
Unlike paid ads that get more expensive every quarter, SEO compounds. The content and authority you build today keeps generating leads next year.
Your prospects do extensive research before making purchasing decisions. That means they are searching, and you need to be there when they do.
We’ve optimized sites with thousands of SKUs, complex category structures, and technical product specifications. We know how to turn a massive catalog into an SEO asset, not a liability.
Foodservice procurement teams, kitchen designers, and facility managers don’t buy on impulse. Our strategies align with long research cycles, spec-driven searches, and multi-stakeholder decision processes.
SEO, AI search optimization, and PPC work together in our approach. You get compounding visibility across every channel your buyers use, managed by a single team that understands the full picture.
We track pipeline, qualified leads, and revenue, not just rankings and traffic. Every monthly report connects search performance to business outcomes.
Have questions about working with us? Book a 30-minute strategy call to discuss your goals and see if we’re a good fit.
No-pressure conversation
Clear next steps (if we’re a fit)
Talk directly to an expert
We use a structured approach to catalog SEO: prioritizing high-value product categories, implementing proper canonical and internal linking structures, and creating optimized category and landing pages. This prevents keyword cannibalization and ensures search engines can efficiently crawl and index your full product line.
Yes. While marketplaces have domain authority, they lack the brand depth and technical expertise you can showcase. We target long-tail, specification-driven queries where manufacturer and dealer sites outperform aggregators, and we build content that positions your brand as the authoritative source.
Most restaurant equipment clients see measurable ranking improvements within 90 days and significant traffic and lead increases within six to nine months. PPC delivers qualified traffic immediately, which we use to validate keyword targets and generate leads while organic rankings build.
Both. PPC drives immediate leads and provides data on which terms convert. SEO builds long-term equity and reduces your cost per acquisition over time. We typically launch both simultaneously and shift budget allocation as organic rankings mature.
Many restaurant equipment companies sell both to businesses and individual buyers. We segment your strategy: B2B campaigns target procurement terms, bulk pricing queries, and dealer-specific keywords, while B2C campaigns focus on individual product searches and comparison shopping terms.
The technical specifications matter far more. Buyers search by voltage, capacity, BTU rating, NSF certification, and specific model numbers. Our content and optimization strategy accounts for these technical search patterns, which general ecommerce agencies typically overlook.
