Electrical contractors, facility managers, and project engineers search for specific products, specs, and suppliers before every project and restock order. If your electrical supply catalog doesn’t appear in those searches, you lose business to the distributor down the street or the online competitor across the country.
95 Projects builds SEO, AI search optimization, and PPC strategies for electrical supply distributors, wholesalers, and manufacturers. We connect your products to the buyers searching for them.
Monthly organic visits
High-quality backlink placements
Revenue from organic
Contractors search before they call. Even electricians with established supply accounts search online when they need a specific breaker, wire gauge, or conduit fitting they don’t usually stock. The distributor that ranks first for that product gets the order. Your counter and delivery relationships are strong, but search captures the incremental orders that grow accounts.
Product catalog depth is your search advantage. Electrical distributors carry thousands of SKUs: wire, conduit, fittings, breakers, panels, transformers, lighting, controls, and tools. Each product represents a keyword opportunity. The challenge is structuring this catalog so search engines can properly index and rank individual products and categories.
NEC compliance and technical content drive qualified traffic. Electricians and engineers search for code compliance information, wire ampacity charts, conduit fill tables, and installation specifications. Creating optimized technical content around these queries positions your brand as the go-to resource and drives traffic that converts to product orders.
National online competitors are encroaching on local markets. Companies like Graybar, WESCO, and Rexel have invested heavily in ecommerce and SEO. Independent and regional distributors need a deliberate digital strategy to protect their local market share while expanding their geographic reach online.
Project-based procurement creates consistent search demand. From residential remodels to commercial construction, electrical materials are specified and ordered throughout every project phase. Consistent organic visibility ensures you capture demand across the full project lifecycle.
Even electricians with established supply accounts search online when they need a specific breaker, wire gauge, or conduit fitting they don't usually stock. The distributor that ranks first for that product gets the order. Your counter and delivery relationships are strong, but search captures the incremental orders that grow accounts.
Electrical distributors carry thousands of SKUs: wire, conduit, fittings, breakers, panels, transformers, lighting, controls, and tools. Each product represents a keyword opportunity. The challenge is structuring this catalog so search engines can properly index and rank individual products and categories.
Electricians and engineers search for code compliance information, wire ampacity charts, conduit fill tables, and installation specifications. Creating optimized technical content around these queries positions your brand as the go-to resource and drives traffic that converts to product orders.
Companies like Graybar, WESCO, and Rexel have invested heavily in ecommerce and SEO. Independent and regional distributors need a deliberate digital strategy to protect their local market share while expanding their geographic reach online.
How many high-intent prospects find you through search each month. We optimize for leads that convert to real opportunities.
We connect search performance to actual pipeline and closed deals, not just rankings and traffic numbers.
Organic search compounds over time, reducing your cost per lead while paid channels get more expensive every quarter.
Rankings across Google, AI search platforms, and industry-specific searches where your buyers are actively looking.
ChatGPT Result
Revenue
Time to Results
Increase in Commercial Keywords
Increase in Top 3 Rankings
Monthly Visitors
Collection Page Clicks
Sales Page Clicks
Time to Results
• Local SEO for branch locations, counter sales, and delivery territories
• Monitoring AI search visibility across ChatGPT, Google AI Overviews, and Perplexity
• Landing page optimization for quote requests, account applications, and will-call orders
We learn your product lines, branch network, target customers, competitive landscape, and growth goals. You leave with a clear understanding of the digital opportunity.
We audit your site, analyze competitors, map keywords across product categories and local markets, and build a prioritized 90-day plan.
Our team implements technical optimizations, creates product and technical content, launches PPC campaigns, and builds links through electrical trade publications.
Monthly reports show what we did, what improved, and how it connects to your sales. Quarterly reviews ensure we adapt to new product lines and market shifts.
Something fundamental is changing in how buyers find suppliers. ChatGPT, Perplexity, and Google AI Overviews are answering procurement and product research questions with synthesized recommendations. If your company is not part of those answers, you are invisible to a growing segment of decision-makers.
If you are not showing up in AI search results, you are losing pipeline you never even knew existed. We optimize your content, authority signals, and structured data so AI platforms recognize your company as a trusted source in electrical supply.
In electrical supply, a single deal can be worth thousands or tens of thousands. That means every organic lead has outsized revenue potential.
Buyers in this space stick with suppliers they trust. One client won through search can generate revenue for years.
Unlike paid ads that get more expensive every quarter, SEO compounds. The content and authority you build today keeps generating leads next year.
Your prospects do extensive research before making purchasing decisions. That means they are searching, and you need to be there when they do.
We understand the distributor model: branch locations, counter sales, delivery territories, manufacturer relationships, and account-based selling. Our strategies are built for how electrical supply companies actually operate.
Thousands of SKUs across wire, conduit, fittings, breakers, and equipment require structured optimization. We know how to build catalog architecture that search engines can efficiently crawl and rank.
SEO, AI search optimization, and PPC managed together means your search strategy is coordinated, not fragmented. You get compounding visibility across organic, paid, and AI search channels.
We track quote requests, account applications, and order revenue. Every report connects search performance to the business outcomes you care about.
Have questions about working with us? Book a 30-minute strategy call to discuss your goals and see if we’re a good fit.
No-pressure conversation
Clear next steps (if we’re a fit)
Talk directly to an expert
We build a structured catalog SEO strategy: high-value categories get deep optimization, product pages get template-level improvements with structured data, and we create landing pages for high-intent search terms. Proper crawl management ensures search engines focus on your most profitable product areas.
Yes, especially in local and specification-level searches. Your advantage is local delivery, counter availability, technical expertise, and specialized inventory. We target the searches where these advantages matter most, building visibility that national competitors struggle to match at the local level.
Most electrical supply clients see measurable ranking improvements within 90 days and significant traffic growth within six to nine months. PPC delivers immediate qualified traffic and orders while organic rankings build.
This depends on your business model. We work with both approaches: full ecommerce with online ordering, and lead-generation models focused on quote requests and account applications. Either way, SEO and PPC drive qualified traffic to your preferred conversion path.
Each branch gets a local SEO strategy: optimized Google Business Profile, location-specific landing pages, and territory-based content. This ensures each branch ranks for searches in its delivery area while the main site builds broader authority.
Technical content like NEC code guides, wire sizing charts, and conduit fill tables attracts exactly the audience you want: electricians and engineers with active project needs. We create this content optimized for search, establishing your brand as the technical authority and driving traffic that converts to orders.
