Facility managers, building service contractors, and procurement teams search online when sourcing cleaning chemicals, equipment, and supplies. If your jan-san distribution company doesn’t appear in those searches, the orders go to Amazon Business, Uline, or the competitor that invested in digital visibility.
95 Projects builds SEO, AI search optimization, and PPC strategies for janitorial supply distributors, manufacturers, and wholesalers. We drive the qualified B2B leads that fuel long-term supply contracts.
Monthly organic visits
High-quality backlink placements
Revenue from organic
Procurement teams research suppliers online. Whether it’s a facility manager at a hospital system, a BSC bidding on a new contract, or a school district sourcing cleaning supplies, the research phase happens in search engines. If you don’t rank, you don’t get considered for the contract or the purchase order.
Amazon Business and Uline are capturing your customers. Online marketplaces have made janitorial supplies a commodity search category. Your advantage is expertise, custom dilution systems, training, and service, but those advantages don’t matter if buyers find your competitors first. SEO lets you compete on visibility while your relationships close the deal.
Compliance and sustainability content is untapped SEO gold. SDS sheets, EPA Safer Choice certifications, Green Seal ratings, and LEED-compliant product data are exactly what institutional buyers search for. Most jan-san distributors have this information but haven’t optimized it for search. This is a major ranking opportunity.
Contract-based selling amplifies search ROI. Jan-san distribution is built on contracts: monthly supply agreements with facilities, BSCs, and institutions. Every new account acquired through search can generate tens of thousands in annual recurring revenue. The lifetime value justifies significant search investment.
Product breadth creates keyword opportunity. Chemicals, paper products, liners, equipment, dispensers, PPE, and restroom supplies represent thousands of searchable product variations. A structured catalog SEO strategy turns this breadth into a competitive moat.
Whether it's a facility manager at a hospital system, a BSC bidding on a new contract, or a school district sourcing cleaning supplies, the research phase happens in search engines. If you don't rank, you don't get considered for the contract or the purchase order.
Online marketplaces have made janitorial supplies a commodity search category. Your advantage is expertise, custom dilution systems, training, and service, but those advantages don't matter if buyers find your competitors first. SEO lets you compete on visibility while your relationships close the deal.
SDS sheets, EPA Safer Choice certifications, Green Seal ratings, and LEED-compliant product data are exactly what institutional buyers search for. Most jan-san distributors have this information but haven't optimized it for search. This is a major ranking opportunity.
Jan-san distribution is built on contracts: monthly supply agreements with facilities, BSCs, and institutions. Every new account acquired through search can generate tens of thousands in annual recurring revenue. The lifetime value justifies significant search investment.
How many high-intent prospects find you through search each month. We optimize for leads that convert to real opportunities.
We connect search performance to actual pipeline and closed deals, not just rankings and traffic numbers.
Organic search compounds over time, reducing your cost per lead while paid channels get more expensive every quarter.
Rankings across Google, AI search platforms, and industry-specific searches where your buyers are actively looking.
ChatGPT Result
Revenue
Time to Results
Increase in Commercial Keywords
Increase in Top 3 Rankings
Monthly Visitors
Collection Page Clicks
Sales Page Clicks
Time to Results
• Local SEO for branch locations and delivery territories
• Monitoring AI search presence across ChatGPT, Google AI Overviews, and Perplexity
• Landing page optimization for quote requests, account setup, and catalog requests
We learn your product lines, target verticals (healthcare, education, commercial), distribution model, competitive landscape, and revenue goals.
We audit your site, analyze competitors, research keywords across product categories and buyer verticals, and build a prioritized 90-day plan.
Our team implements technical optimizations, creates product and compliance content, launches PPC campaigns, and builds links through jan-san trade publications and associations.
Monthly reports show what we did, what improved, and how it connects to your account pipeline. Quarterly reviews keep strategy aligned with new products and market shifts.
Something fundamental is changing in how buyers find suppliers. ChatGPT, Perplexity, and Google AI Overviews are answering procurement and product research questions with synthesized recommendations. If your company is not part of those answers, you are invisible to a growing segment of decision-makers.
If you are not showing up in AI search results, you are losing pipeline you never even knew existed. We optimize your content, authority signals, and structured data so AI platforms recognize your company as a trusted source in janitorial supply.
In janitorial supply, a single deal can be worth thousands or tens of thousands. That means every organic lead has outsized revenue potential.
Buyers in this space stick with suppliers they trust. One client won through search can generate revenue for years.
Unlike paid ads that get more expensive every quarter, SEO compounds. The content and authority you build today keeps generating leads next year.
Your prospects do extensive research before making purchasing decisions. That means they are searching, and you need to be there when they do.
We target the jan-san distribution channel: facility managers, BSCs, and institutional buyers. Our strategies are built for the B2B procurement process, not consumer cleaning product searches.
SDS sheets, EPA certifications, Green Seal ratings, and sustainability documentation are ranking opportunities most agencies ignore. We know how to optimize this technical content to drive qualified institutional buyer traffic.
SEO, AI search optimization, and PPC working together give you compounding visibility across every channel your buyers use. One team manages the full picture.
We measure account applications, contract inquiries, and revenue, not vanity metrics. Every report connects search performance to the accounts and contracts that drive your business.
Have questions about working with us? Book a 30-minute strategy call to discuss your goals and see if we’re a good fit.
No-pressure conversation
Clear next steps (if we’re a fit)
Talk directly to an expert
You compete on expertise, not price. We target specification-level searches, compliance-driven queries, and vertical-specific terms where institutional buyers need a knowledgeable supply partner, not just a product listing. Your training, dilution systems, and service capabilities become search differentiators when properly optimized.
Compliance and safety content performs exceptionally well: SDS guides, EPA Safer Choice product lists, Green Seal certification explainers, dilution ratio resources, and vertical-specific cleaning protocols (healthcare, food safety). This content attracts exactly the institutional buyers you want to reach.
Most janitorial supply clients see ranking improvements within 90 days and significant traffic growth within six to nine months. PPC delivers immediate leads while organic authority builds.
Yes. Manufacturer strategies focus on brand authority, product specification content, and distributor recruitment. Distributor strategies focus on local visibility, product availability, and institutional buyer acquisition. Both can run simultaneously without conflict.
Facility managers are using AI tools like ChatGPT to research cleaning products, compare suppliers, and find compliance information. If your brand and product data are structured for AI extraction, you appear in these recommendations alongside traditional search results.
Yes. Government and education procurement teams research suppliers and products online before issuing RFPs. Ranking for relevant product and compliance terms ensures you’re on their radar before the formal procurement process begins.
