Repair shops, fleet managers, and automotive enthusiasts search for parts by make, model, year, and part number millions of times every day. If your parts catalog doesn’t rank for those searches, your competitors fill the orders.
95 Projects builds SEO, AI search optimization, and PPC strategies for auto parts manufacturers, distributors, and ecommerce retailers. We turn your product catalog into a search engine that drives B2B orders, wholesale inquiries, and direct sales.
Monthly organic visits
High-quality backlink placements
Revenue from organic
Parts searches are hyper-specific and high-intent. A shop tech searching for “2018 Ford F-150 3.5 EcoBoost intake manifold” knows exactly what they need and is ready to order. If your product pages are optimized for year/make/model/part searches, you capture orders from the most motivated buyers in any industry.
Massive catalogs are either your greatest asset or biggest liability. Auto parts companies carry tens of thousands to millions of SKUs with complex fitment data across makes, models, years, and engine configurations. Without structured SEO, these pages create crawl issues, thin content penalties, and keyword cannibalization. With the right strategy, each fitment becomes a long-tail keyword that drives orders.
You’re competing with Amazon, RockAuto, and AutoZone. Marketplace giants dominate broad auto parts searches. Your opportunity is in fitment-specific searches, brand-level queries, wholesale pricing terms, and the B2B shop/fleet channel where technical expertise and availability matter more than price alone.
B2B wholesale is an underserved search opportunity. Most auto parts SEO focuses on direct-to-consumer ecommerce. Shops, fleets, dealers, and wholesale accounts search differently: “wholesale brake pads distributor,” “OEM alternator supplier,” “fleet parts account.” These B2B queries have lower competition and higher lifetime customer value.
Fitment accuracy drives both rankings and conversions. Google prioritizes product pages with accurate, structured fitment data. Search engines reward sites that clearly communicate which parts fit which vehicles. Investing in fitment data quality improves both organic rankings and conversion rates simultaneously.
A shop tech searching for "2018 Ford F-150 3.5 EcoBoost intake manifold" knows exactly what they need and is ready to order. If your product pages are optimized for year/make/model/part searches, you capture orders from the most motivated buyers in any industry.
Auto parts companies carry tens of thousands to millions of SKUs with complex fitment data across makes, models, years, and engine configurations. Without structured SEO, these pages create crawl issues, thin content penalties, and keyword cannibalization. With the right strategy, each fitment becomes a long-tail keyword that drives orders.
Marketplace giants dominate broad auto parts searches. Your opportunity is in fitment-specific searches, brand-level queries, wholesale pricing terms, and the B2B shop/fleet channel where technical expertise and availability matter more than price alone.
Most auto parts SEO focuses on direct-to-consumer ecommerce. Shops, fleets, dealers, and wholesale accounts search differently: "wholesale brake pads distributor," "OEM alternator supplier," "fleet parts account." These B2B queries have lower competition and higher lifetime customer value.
How many high-intent prospects find you through search each month. We optimize for leads that convert to real opportunities.
We connect search performance to actual pipeline and closed deals, not just rankings and traffic numbers.
Organic search compounds over time, reducing your cost per lead while paid channels get more expensive every quarter.
Rankings across Google, AI search platforms, and industry-specific searches where your buyers are actively looking.
ChatGPT Result
Revenue
Time to Results
Increase in Commercial Keywords
Increase in Top 3 Rankings
Monthly Visitors
Collection Page Clicks
Sales Page Clicks
Time to Results
• Category architecture that captures head terms while fitment pages target long-tail specifications
• Monitoring AI search presence across ChatGPT, Google AI Overviews, and Perplexity
• Landing page optimization for wholesale account applications, fleet inquiries, and direct orders
We learn your product lines, fitment coverage, distribution channels, target customers (shops, fleets, enthusiasts), competitive landscape, and revenue goals.
We audit your site, analyze competitor SEO strategies, map the keyword landscape across fitment categories and buying channels, and build a prioritized 90-day plan.
Our team implements technical catalog optimizations, creates fitment and buyer-focused content, launches PPC campaigns, and builds links through automotive trade publications and associations.
Monthly reports detail what we did, what improved, and how it connects to orders and revenue. Quarterly strategy reviews ensure we adapt to new product lines and market dynamics.
Something fundamental is changing in how buyers find suppliers. ChatGPT, Perplexity, and Google AI Overviews are answering procurement and product research questions with synthesized recommendations. If your company is not part of those answers, you are invisible to a growing segment of decision-makers.
If you are not showing up in AI search results, you are losing pipeline you never even knew existed. We optimize your content, authority signals, and structured data so AI platforms recognize your company as a trusted source in auto parts.
In auto parts, a single deal can be worth thousands or tens of thousands. That means every organic lead has outsized revenue potential.
Buyers in this space stick with suppliers they trust. One client won through search can generate revenue for years.
Unlike paid ads that get more expensive every quarter, SEO compounds. The content and authority you build today keeps generating leads next year.
Your prospects do extensive research before making purchasing decisions. That means they are searching, and you need to be there when they do.
We’ve built strategies for sites with hundreds of thousands of product pages. We know how to manage crawl budgets, structure fitment data for search engines, and turn catalog depth into a long-tail keyword advantage.
Unlike agencies that focus only on consumer ecommerce, we build strategies that capture both the B2B channel (shops, fleets, wholesale) and the B2C channel (enthusiasts, DIYers). Same catalog, two optimized pathways.
SEO, AI search optimization, and PPC managed together. Your organic fitment rankings drive long-term volume, PPC captures immediate purchase intent, and AI search positions your brand in the tools shop techs increasingly use for diagnostics and parts sourcing.
We track wholesale account applications, order revenue, and customer acquisition cost, not just rankings. Every report connects search performance to your sales and distribution outcomes.
Have questions about working with us? Book a 30-minute strategy call to discuss your goals and see if we’re a good fit.
No-pressure conversation
Clear next steps (if we’re a fit)
Talk directly to an expert
We use a tiered approach: structured templates that automatically generate optimized content for fitment-specific pages, priority optimization for highest-revenue product categories, and intelligent crawl management that focuses search engine attention on your most profitable pages. Proper canonical and faceted navigation strategies prevent the dilution issues that plague large auto parts sites.
On broad head terms, it’s challenging. But the opportunity is enormous in fitment-specific long-tail searches, brand-level queries, wholesale/B2B terms, and specialty vehicle segments. We target the thousands of specific searches where expert auto parts companies outrank marketplace giants, especially when technical expertise and fitment accuracy matter.
Most auto parts clients see measurable ranking improvements within 90 days and significant traffic growth within six to nine months. PPC generates immediate orders while organic visibility builds across your catalog.
We build separate conversion pathways within the same SEO strategy. B2B content targets wholesale pricing, fleet account terms, and shop-specific queries. B2C content targets fitment searches, product comparisons, and installation guides. Both pathways benefit from the same catalog optimization foundation.
Fitment data is the backbone of auto parts SEO. Accurate, structured year/make/model/engine data helps search engines match your product pages with the specific queries buyers use. Investing in fitment data quality simultaneously improves organic rankings, paid campaign targeting, and conversion rates.
Shop technicians are using AI tools for diagnostic assistance, parts identification, and supplier research. Enthusiasts use AI for project planning and parts sourcing. If your product data and brand content are structured for AI extraction, you appear in these recommendations, capturing a growing discovery channel that competitors haven’t addressed.
