Your HVAC company does exceptional work. But when homeowners search “AC repair near me” or “furnace installation [city],” they find your competitors first.
That changes now. 95 Projects builds search visibility strategies specifically for heating and cooling companies, combining organic SEO, AI search optimization, and paid search to keep your phones ringing through every season.
Monthly organic visits
High-quality backlink placements
Revenue from organic
Summer AC and winter heating spikes are predictable, but without a year-round search presence, you lose leads during shoulder seasons when homeowners plan upgrades and replacements.
Over 76% of people who search for a local service on their phone visit a business within 24 hours. If your HVAC company does not appear in the map pack, that call goes to a competitor.
Sound familiar? You’re not alone.
Summer AC and winter heating spikes are predictable, but without a year-round search presence, you lose leads during shoulder seasons when homeowners plan upgrades and replacements.
Over 76% of people who search for a local service on their phone visit a business within 24 hours. If your HVAC company does not appear in the map pack, that call goes to a competitor.
Angi, HomeAdvisor, and Thumbtack charge $50-$150 per lead and share those leads with 3-4 other contractors. Owning your organic rankings means owning your lead flow.
When someone asks ChatGPT or Google AI Overview "best HVAC company in [city]," the answer pulls from structured content and authority signals. If your site is not optimized for AI search, you are invisible to a growing segment of buyers.
Rankings and traffic are leading indicators. We focus on the metrics that actually impact your bottom line: leads, cost per lead, and revenue generated from search.
We track how many qualified leads your hvac seo company generates from organic search, AI search, and PPC. This is the number that drives your revenue.
We measure your total marketing investment against qualified leads generated. Our goal is to consistently lower your cost per lead while increasing volume.
We monitor your Google Business Profile rankings for high-intent hvac seo searches across every city and zip code in your service area.
We connect search performance to actual revenue. You see exactly how much business your SEO, AI, and PPC campaigns generate each month.
ChatGPT Result
Revenue
Time to Results
Commercial Keyword Rankings
Monthly Organic Visitors
Traffic Growth
Recommended Result
Time to Results
Recommendation Rate
We build HVAC-specific SEO campaigns around the keywords your customers actually search. That means dedicated service pages for AC repair, furnace installation, duct cleaning, heat pump services, and every other offering, each optimized for your target cities. We handle technical SEO, Google Business Profile optimization, local citation building, review generation strategy, and service area page development. Every element is designed to get your company into the map pack and organic results for high-intent local searches.
AI-powered search tools like ChatGPT, Google AI Overviews, and Perplexity are reshaping how homeowners find HVAC contractors. We structure your content, schema markup, and authority signals so your company appears in AI-generated answers. This includes FAQ optimization, structured data implementation, and content formatting that AI systems can easily parse and recommend.
While SEO builds long-term visibility, PPC captures demand right now. We run Google Ads and Local Service Ads campaigns targeting high-intent HVAC searches in your service areas. Our campaigns are built around seasonal demand curves, so you are bidding aggressively on AC keywords in summer and heating keywords in winter. Every dollar is tracked to a phone call or form submission.
We start with a 30-minute call to understand your HVAC business, service areas, current marketing, and growth goals. No pitch deck. Just a real conversation about where you are and where you want to be.
Our team conducts a full competitive analysis, keyword research, technical site audit, and local SEO assessment for your market. We deliver a clear roadmap with priorities, timelines, and expected outcomes.
We implement the strategy across SEO, AI search optimization, and PPC. This includes on-page optimization, content creation, Google Business Profile management, citation building, schema markup, and paid campaign setup. You get a dedicated strategist who knows HVAC.
When homeowners ask ChatGPT, Google AI Overviews, or Perplexity for recommendations, the answers pull from structured content, reviews, and authority signals. If your company is not optimized for AI search, you are invisible to a growing segment of buyers who never see traditional search results.
95 Projects builds AI search visibility into every strategy from day one. We structure your content, implement schema markup, and build the authority signals that AI systems use to generate recommendations. This is not a future consideration. It is happening now.
We work with hvac seo companies that are serious about growth. Here is how you know if we are the right partner for your business.
You are not looking for incremental improvements. You want to be the first call in your service area when someone searches for hvac seo services.
You want a partner who thinks strategically about your entire search presence, not just an agency that checks SEO boxes.
You care about leads, booked jobs, and revenue generated from search, not just rankings and traffic numbers.
Hvac Seo is a competitive vertical online. Winning requires real investment in SEO, AI optimization, and PPC. If you are looking for the cheapest option, we are not it.
We do not work with every industry. Our focus on home services and high-AOV businesses means we understand HVAC buying cycles, seasonal trends, and the local search dynamics that drive real revenue.
Most agencies silo SEO, AI optimization, and PPC into separate teams with separate goals. We integrate all three so your organic rankings, AI visibility, and paid campaigns reinforce each other.
We earn your business every month with transparent reporting and measurable results. You stay because the ROI is clear, not because of a 12-month lock-in.
We work with HVAC companies that value quality over volume. If you want to compete on price, we are not the right fit. If you want to dominate your market, let’s talk.
Have questions about working with us? Book a 30-minute strategy call to discuss your goals and see if we’re a good fit.
No-pressure conversation
Clear next steps (if we’re a fit)
Talk directly to an expert
Most HVAC companies see measurable improvements in local rankings within 60-90 days. Significant organic traffic growth typically happens in the 4-6 month range. PPC campaigns can generate leads within the first week of launch.
We work with HVAC companies across the United States. We limit the number of clients per market to avoid conflicts, so availability depends on your service area.
SEO builds long-term organic visibility so your company appears in map pack results and organic listings without paying per click. Local Service Ads are pay-per-lead ads that appear at the very top of Google. We recommend running both for maximum coverage.
We build your SEO foundation around year-round terms (HVAC repair, HVAC installation) while creating seasonal content and adjusting PPC bids around AC-heavy summer months and heating-heavy winter months.
AI search tools like ChatGPT and Google AI Overviews are increasingly how homeowners find service providers. We optimize your content and site structure so your HVAC company appears in these AI-generated recommendations, not just traditional search results.
