Performance-focused Google Ads management for high-AOV brands. We optimize for revenue, not vanity metrics—with transparent reporting on what’s actually driving business results.
People click ads because they have a problem that needs solving — right now. “Accounting firm near me.” “Best project management software for contractors.” “Buy industrial air filters online.” These aren’t casual browsers. These are buyers with a credit card in hand.
Google Ads puts you at the top of that search the same day. No waiting 6 months for SEO to compound. No hoping the algorithm shifts in your favor. You pay, you appear, you capture demand that already exists.
And speed matters. While SEO compounds over time, PPC can have massive campaigns live in days — driving leads and revenue while your organic strategy builds underneath it. The best brands don’t choose one or the other. They run both.
The catch: most agencies burn through your budget on broad keywords, lazy targeting, and set-it-and-forget-it campaigns. We don’t.
We run Google Ads for the same types of businesses we do SEO for — brands where each conversion is worth real money.
You sell to a small, high-value audience. Your keywords aren't high-volume — but each click could be a $10K+ deal. If your average deal is worth $15,000 and we can get you qualified leads for under $50, the ROI is obvious. That's the kind of math we optimize for.
If you're selling $500+ products — industrial tools, specialty equipment, high-end consumer goods — Google Shopping and Search ads print money when done right. Low-ticket impulse buys? The math doesn't work. High-ticket intent purchases? Every click has a real shot at ROI.
Accounting firms, law practices, healthcare providers, financial advisors — you need leads, not traffic. Google Ads lets you target people in your exact service area searching for exactly what you offer. One new client can pay for months of ad spend.
Filters, consumables, specialty supplies — your customer lifetime value is the play. Acquiring a customer at $30 through Google Ads who reorders every 90 days for 3 years? That's the math we optimize for.
If your average order is $15 and your margin is 20%, the numbers don’t work. We won’t take your money to prove that. Google Ads is for businesses where a single conversion — or a single customer relationship — justifies the spend.
Before we touch Google Ads, we understand your margins, your AOV, your customer lifetime value. We set target CPAs that actually make sense for your business — not arbitrary benchmarks from an industry report.
We don’t bid on informational keywords that attract tire-kickers. We bid on the searches people make when they’re ready to buy. Every keyword in your campaign should have purchase intent behind it.
Most agencies build your campaign in week one and check in once a month to “optimize.” We actively manage — adjusting bids, killing underperformers, testing ad copy, refining audiences. Your budget should work harder every month.
Comprehensive PPC management designed to maximize ROAS and drive profitable growth
Keyword research, competitor analysis, campaign architecture, ad copy, and landing page recommendations — all tailored to your business and your margins.
Text ads targeting high-intent commercial keywords. The bread and butter of B2B and high-AOV ecommerce advertising.
Product listing ads for ecommerce brands. We optimize your feed, bidding strategy, and product targeting to maximize ROAS.
Google’s AI-driven campaign type, managed with human oversight. We set the guardrails, monitor performance, and ensure the algorithm is actually working in your favor.
Clicks mean nothing if the page doesn’t convert. We audit and recommend changes to ensure your ad spend turns into leads and sales, not bounces.
Proper attribution setup so you know exactly which campaigns, keywords, and ads are driving revenue. Monthly reporting tied to business outcomes — not impressions.
One of our clients operates in the PVD thin film materials industry — about as niche and technical as B2B gets. Most agencies wouldn’t know where to start.
We built a campaign around high-intent commercial keywords specific to their manufacturing process. Here’s what happened in the first month:
Now here’s where it gets interesting: their average client value is $10,000 per order — and they have huge reorder rates.
This isn’t a one-time transaction business. Each customer relationship compounds over years.
In an industry where most companies are still relying on trade shows and cold calls to fill their pipeline, this campaign was generating qualified leads at $43 each while their competitors were spending $5,000+ per trade show booth with zero attribution.
That’s what Google Ads looks like when someone actually understands your business — and your unit economics — before they build the campaign.
Your customers don’t use one channel. They Google. They ask ChatGPT. They scroll organic results. They click ads.
The brands that win are the ones that show up in all three places — so no matter how your customer searches, they find you.
Your ads are live in days, driving leads while your longer-term strategy builds.
As your organic rankings grow, you stop paying for keywords you already own — and reinvest that ad spend into new opportunities.
When your customer asks ChatGPT or Perplexity “who’s the best at [what you do],” your brand is the answer.
Most agencies can do one of these. We do all three — and the intelligence flows between them. PPC tells us which keywords actually convert. SEO tells us where organic is already winning. AI tells us how your brand is perceived in the channels that are growing fastest.
If a click doesn’t have a realistic path to becoming a customer, we don’t want it. Every campaign we build starts with one question: what is a new customer worth to you? Everything else flows from that answer.
We’ve managed millions in ad spend for high-AOV brands across B2B, ecommerce, and professional services. Our focus: profitable customer acquisition through data-driven PPC campaigns.
Average cost per lead (B2B clients)
Average CTR across campaigns
Days to meaningful ROI
Have questions about working with us? Book a 30-minute strategy call to discuss your goals and see if we’re a good fit.
No-pressure conversation
Clear next steps (if we’re a fit)
Talk directly to an expert
It depends on your unit economics. We typically recommend starting at $3,000-$5,000/month for B2B or high-AOV ecommerce. That’s enough budget to gather meaningful data and optimize performance. For lower-ticket products with high reorder rates, we can work with smaller budgets if the LTV justifies it.
You’ll start getting clicks and conversions immediately — but optimization takes 30-90 days. We need data to see what’s working, what’s not, and where to reallocate budget. Most clients see meaningful ROI within the first 60 days.
Yes. We work with Shopify, WooCommerce, BigCommerce, Magento, and custom ecommerce platforms. We’ll set up proper conversion tracking, integrate with Google Merchant Center for Shopping ads, and ensure everything is properly attributed.
PPC drives immediate traffic — you pay per click, and you show up at the top of search results right away. SEO is long-term — it takes months to build, but once you rank organically, that traffic is free. The best strategy? Run both. PPC gives you revenue now while SEO builds compounding value over time.
No. Anyone who guarantees specific ROAS or conversion rates is lying. What we do guarantee: transparent reporting, active campaign management, and a focus on business outcomes (not vanity metrics). If the math doesn’t work after 90 days, we’ll tell you.
We build campaigns around unit economics, not industry benchmarks. We actively manage — not set and forget. And we focus on commercial intent keywords that drive revenue, not informational traffic that wastes budget. Most agencies do none of these things.
