Your customers are asking ChatGPT and Claude what to buy before they ever walk the aisle or open your site. If your product isn’t the answer, the one that is gets the sale.
We help consumer brands become the recommendation ChatGPT, Claude, Perplexity, and Google AI give when someone asks “best clean-label snacks with no seed oils” or “better-for-you pantry staples for a healthy family.” When your category comes up, your brand should be the name that comes with it.
Revenue generated from search for our clients
To get Buoy to #1 on ChatGPT
Brands we’ve worked with
A year ago, almost every grocery and snack decision started on Google, in a store aisle, or from a scroll on TikTok. That’s still true for a lot of shoppers, but a massive shift is happening right now.
More and more people open ChatGPT or Claude and ask, in plain language: “What are the best clean-label snacks with no seed oils?” “Best high-protein snacks with no added sugar?” “Better-for-you pantry staples for a healthy family?” Nearly 60% of Americans now use AI tools to help them shop, and among them roughly one in four say ChatGPT’s product recommendations beat Google’s. The AI doesn’t hand them ten links. It hands them a shortlist of a few products, by name, with reasons.
If your product is on that shortlist, you just skipped the entire funnel. No ad auction, no fighting for a slot on a crowded shelf or a search results page. The AI already vouched for you, by name, with a reason a shopper trusts.
And if you’re not on that shortlist, you’re invisible. Not ranked low. Invisible. A competitor with a cleaner, better-documented label is being named in your place, every single time.
Buoy makes clean electrolyte drops with zero sugar, zero sweeteners, and zero artificial additives. Their product is genuinely different from everything else on the market. But when people asked ChatGPT for the best electrolytes without sweeteners, Buoy wasn’t showing up. Their competitors were.
Buoy is now the #1 recommendation on ChatGPT for “best electrolytes with no sweeteners.” When anyone asks ChatGPT that question, Buoy is the first product listed, with a detailed explanation of why it’s the best option.
ChatGPT isn’t just listing Buoy. It’s describing why: unflavored, free from sugars and sweeteners, 87+ ionic trace minerals, highly bioavailable, suitable for adding to any beverage without altering taste. That’s a product recommendation more persuasive than any ad you could write.
AI search is new, and most agencies don’t understand it yet. We’ve been testing, building, and getting brands cited across ChatGPT, Claude, and Perplexity. Here’s what is actually moving the needle for consumer brands right now.
ChatGPT doesn't recommend "good snacks." It recommends the best clean-label snack with no seed oils and a short ingredient list. Shopper prompts stack a benefit with a disqualifier: no added sugar, no seed oils, no nitrates. The brand that answers all of them, by name, gets cited.
Shoppers pile on negatives: "no seed oils," "no added sugar," "no artificial dyes." AI matches the brand that publishes the full ingredient deck and explicitly states what it excludes. Marketing the benefit alone gets you skipped.
In one AI Visibility Index of 60 prompts, challenger brands like Olipop and Poppi out-cited the category sales leaders. Nobody asks a chatbot for the best-selling product; they ask for the gut-healthy or clean one. Your retail lead does not carry over to AI.
AI reads the whole internet, not just your site. In CPG that means "best of" roundups (Parade, Sporked, Wirecutter) and Reddit consensus (r/keto, r/GutHealth). Off-site corroboration is most of the game, because the model triangulates across independent sources.
Vague "clean" language is ignored. Verifiable filters like USDA Organic, Non-GMO Project Verified, Certified Gluten-Free, and Keto Certified get matched to shopper constraints, and clean product schema tells AI exactly what your product is, who it is for, and why.
Not every consumer brand benefits equally from AI search. Here’s where we see the biggest wins.
Prebiotic sodas, adaptogen drinks, functional snacks. The highest-intent prompts are function-first, and AI visibly favors the challenger with a real ingredient story over the incumbent with shelf space.
Roughly a quarter of US households now use GLP-1 medications and ask AI what to eat. Brands that document protein, fiber, and satiety win the recommendation for a fast-growing, high-intent shopper.
No seed oils, no added sugar, short ingredient lists. Constraint-heavy prompts are exactly what AI filters on, so a clean, well-documented label punches far above its ad budget.
Keto, gluten-free, organic, allergen-friendly. Verifiable certifications give AI concrete criteria to match you against, and specialty-diet shoppers ask the most specific, winnable questions.
The consumer brands winning in AI aren’t optimizing one page. They build a dedicated page for every specific thing a shopper asks, every claim, every need, every use case. So when someone asks AI for the best product for their exact goal, the answer is always theirs. That is the page network we build for you.
AI search marketing isn’t a replacement for Google SEO or paid ads. It’s a multiplier.
Everything we build for AI search also strengthens your Google rankings. The content, the backlinks, the schema markup, it all compounds across channels. And unlike paid ads, AI recommendations don’t cost you per click. Once you’re the #1 recommendation, every query drives free traffic.
We’ve generated over $45 million in revenue from search for our clients across ecommerce, B2B, and high-value niches. AI search is the newest and fastest-growing channel, and the brands investing now are building positions that will compound for years.
While most agencies are still trying to figure out what AI search even means for consumer brands, we’ve already built the systems, tested the strategies, and gotten brands cited across ChatGPT, Claude, and Perplexity.
We’ve worked with 74+ brands across ecommerce and high-value niches. We understand ingredient decks, claim substantiation, retail and DTC, Shopify, and how consumer shoppers actually research, not just how to chase keywords.
We monitor your visibility across ChatGPT, Claude, and Perplexity for the product queries that matter, track referral traffic from AI sources, and work with you to attribute real revenue.
No account managers. No middlemen. You work directly with the strategist running your AI search campaign.
Have questions about working with us? Book a 30-minute strategy call to discuss your goals and see if we’re a good fit.
No-pressure conversation
Clear next steps (if we’re a fit)
Talk directly to an expert
We’ve seen movement in as little as 3 weeks. Most consumer brands see meaningful AI visibility within 4 to 8 weeks. The timeline depends on your claims, your existing off-site authority, and how competitive your category is. Functional and clean-label brands tend to move fastest.
No legitimate agency can guarantee specific AI search rankings. What we can guarantee is a proven system that’s worked for every brand we’ve applied it to. We build the content, the backlinks, and the structured data that ChatGPT uses to make recommendations.
Traditional SEO optimizes for Google rankings. AI search marketing optimizes for how ChatGPT, Claude, Perplexity, and Google AI recommend products. In CPG that means leading with your claims and ingredient transparency, then earning the editorial and community authority AI actually reads. The two reinforce each other, but the playbook is different.
Yes. We work with Shopify stores extensively. We handle product data optimization, schema markup, and the newer Shopify features like the Shopify Catalog and agentic storefronts that directly impact AI search visibility.
Great, but you’re probably invisible on ChatGPT. Many brands that dominate Google don’t show up in AI search at all because they haven’t optimized for it. We can audit your AI search visibility and show you exactly where the gaps are.
We monitor your citation share and share-of-voice across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews for the exact prompts your buyers use, track referral traffic from AI sources, and watch for outdated facts the engines may be repeating about your brand.
Functional food and beverage, high-protein and GLP-1-friendly snacks, clean-label and better-for-you pantry brands, and certified specialty-diet products. If your product has a clear claim you can back and a named benefit, AI has something concrete to recommend. Generic, undifferentiated products are the hardest to place.
No. AI search marketing strengthens your Google performance. The content and backlinks we build improve your rankings across both channels. You’re not trading one for the other. You’re compounding both.
