Your customers are asking ChatGPT and Claude what to buy before they ever open Amazon or your site. If your brand isn’t the answer, the one that is gets the sale.
We help supplement brands become the recommendation ChatGPT, Claude, Perplexity, and Google AI give when someone asks “best magnesium glycinate for sleep and anxiety” or “cleanest protein powder with no artificial sweeteners.” When your category comes up, your brand should be the name that comes with it.
Revenue generated from search for our clients
To get Buoy to #1 on ChatGPT
Brands we’ve worked with
A year ago, almost every supplement decision started with a Google search, an Amazon scroll, or a Reddit thread. That’s still true for a lot of shoppers, but a massive shift is happening right now.
More and more people open ChatGPT or Claude and ask, in plain language: “Best magnesium glycinate for sleep and anxiety?” “Best probiotic for bloating, third-party tested?” “Cleanest protein powder with no artificial sweeteners?” In one survey, roughly 77% of consumers have used AI to shop and about 68% use it for product research, with ChatGPT the dominant tool. The AI doesn’t hand them ten links. It hands them a shortlist of a few products, by name, with reasons.
If your product is on that shortlist, you just skipped the entire funnel. No ad auction, no fighting for a spot on a crowded Amazon results page. The AI already vouched for you, by name, with a reason a shopper trusts.
And if you’re not on that shortlist, you’re invisible. Not ranked low. Invisible. A competitor with clearer dosing and third-party testing is being named in your place, every single time.
Buoy makes clean electrolyte drops with zero sugar, zero sweeteners, and zero artificial additives. Their product is genuinely different from everything else on the market. But when people asked ChatGPT for the best electrolytes without sweeteners, Buoy wasn’t showing up. Their competitors were.
Buoy is now the #1 recommendation on ChatGPT for “best electrolytes with no sweeteners.” When anyone asks ChatGPT that question, Buoy is the first product listed, with a detailed explanation of why it’s the best option.
ChatGPT isn’t just listing Buoy. It’s describing why: unflavored, free from sugars and sweeteners, 87+ ionic trace minerals, highly bioavailable, suitable for adding to any beverage without altering taste. That’s a product recommendation more persuasive than any ad you could write.
AI search is new, and most supplement agencies don’t understand it yet. We’ve been testing, building, and getting brands cited across ChatGPT, Claude, and Perplexity. Here’s what is actually moving the needle in supplements right now.
ChatGPT doesn't recommend "good magnesium." It recommends the best magnesium glycinate for sleep, at a clinical dose, third-party tested. Supplement prompts name a form, a dose, and a constraint. The brand that matches all of them, by name, gets cited.
The single most repeated praise phrase in AI answers and the Reddit threads they cite is "no proprietary blends." Publish per-ingredient amounts and the studied dose (600mg KSM-66, 5g creatine). Transparent Labs and Legion get named precisely because every dose is listed.
NSF Certified for Sport, Informed Sport, USP Verified, and published Certificates of Analysis are the phrases AI repeats verbatim. Consumer Reports noting who publishes heavy-metal results is exactly the sentence LLMs quote. About 92% of consumers trust certified products more, and AI mirrors that.
Reddit is now roughly the second most-cited source in AI search, and r/Supplements and r/Nootropics act as the trust layer LLMs lean on. Dietitian-authored roundups (Healthline, Garage Gym Reviews) feed the same authority. Off-site consensus is most of the game.
About 80% of AI health recommendations cite at least one peer-reviewed study, so link your studied doses to PubMed. HealthSupplement schema marking up ingredients, doses, and certifications makes you machine-readable, and most competitors still skip it.
Not every supplement benefits equally from AI search. Here’s where we see the biggest wins.
Magnesium, ashwagandha, L-theanine. Shoppers ask nuanced form and dose questions (glycinate vs citrate, KSM-66 dose) that AI answers better than a SERP, favoring transparent, well-dosed brands.
Commoditized, so third-party tested, no artificial sweeteners, and verified doses become the tiebreaker AI uses to name you over a bigger brand.
Hype-heavy and high-stakes. Shoppers ask AI to arbitrate ("is Seed worth it") and reward strain-level clinical data, methylated folate, and choline specifics over marketing.
Urolithin A, NAD precursors, omega-3. A confusing, evidence-contested space where AI leans hard on human-trial citations, rewarding clinically proven brands over hype.
The supplement brands winning in AI aren’t optimizing one page. They build a dedicated page for every specific thing a shopper asks, every ingredient, every goal, every use case. So when someone asks AI for the best product for their exact need, the answer is always theirs. That is the page network we build for you.
AI search marketing isn’t a replacement for Google SEO or paid ads. It’s a multiplier.
Everything we build for AI search also strengthens your Google rankings. The content, the backlinks, the schema markup, it all compounds across channels. And unlike paid ads, AI recommendations don’t cost you per click. Once you’re the #1 recommendation, every query drives free traffic.
We’ve generated over $45 million in revenue from search for our clients across ecommerce, B2B, and high-value niches. AI search is the newest and fastest-growing channel, and the brands investing now are building positions that will compound for years.
While most agencies are still trying to figure out what AI search even means for supplements, we’ve already built the systems, tested the strategies, and gotten brands cited across ChatGPT, Claude, and Perplexity.
We’ve worked with 74+ brands across ecommerce and high-value niches. We understand ingredient panels, clinical dosing, third-party testing, compliant claims, Shopify, and how supplement buyers actually research, not just how to chase keywords.
We monitor your visibility across ChatGPT, Claude, and Perplexity for the ingredient and goal queries that matter, track referral traffic from AI sources, and work with you to attribute real revenue.
No account managers. No middlemen. You work directly with the strategist running your AI search campaign.
Have questions about working with us? Book a 30-minute strategy call to discuss your goals and see if we’re a good fit.
No-pressure conversation
Clear next steps (if we’re a fit)
Talk directly to an expert
We’ve seen movement in as little as 3 weeks. Most supplement brands see meaningful AI visibility within 4 to 8 weeks. The timeline depends on your dosing transparency, your third-party testing, and how competitive your ingredient is. Well-dosed, tested brands tend to move fastest.
No legitimate agency can guarantee specific AI search rankings. What we can guarantee is a proven system that’s worked for every brand we’ve applied it to. We build the content, the backlinks, and the structured data that ChatGPT uses to make recommendations.
Traditional SEO optimizes for Google rankings. AI search marketing optimizes for how ChatGPT, Claude, Perplexity, and Google AI recommend products. In supplements that means leading with exact doses, forms, and third-party testing, then earning the community and dietitian authority AI actually reads. The two reinforce each other, but the playbook is different.
Yes. We work with Shopify stores extensively. We handle product data optimization, schema markup, and the newer Shopify features like the Shopify Catalog and agentic storefronts that directly impact AI search visibility.
Great, but you’re probably invisible on ChatGPT. Many brands that dominate Google don’t show up in AI search at all because they haven’t optimized for it. We can audit your AI search visibility and show you exactly where the gaps are.
We monitor your citation share and share-of-voice across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews for the exact prompts your buyers use, track referral traffic from AI sources, and watch for outdated facts the engines may be repeating about your brand.
Sleep and stress (magnesium, ashwagandha), clean protein and creatine, gut and women’s health, and clinically-backed longevity. If your product lists exact doses, is third-party tested, and cites the study behind it, AI has something concrete to recommend. Proprietary blends and vague claims are the hardest to place.
No. AI search marketing strengthens your Google performance. The content and backlinks we build improve your rankings across both channels. You’re not trading one for the other. You’re compounding both.
