Your customers are asking ChatGPT and Claude what to buy before they ever open Sephora or your site. If your brand isn’t the answer, the one that is gets the sale.
We help beauty brands become the recommendation ChatGPT, Claude, Perplexity, and Google AI give when someone asks “what’s the best clean foundation for sensitive skin” or “best vitamin C serum for dark spots.” When your category comes up, your brand should be the name that comes with it.
Revenue generated from search for our clients
To get Buoy to #1 on ChatGPT
Brands we’ve worked with
A year ago, almost every beauty purchase started with a Google search, a TikTok, or a scroll through Sephora. That’s still true for a lot of shoppers, but a massive shift is happening right now.
More and more people open ChatGPT or Claude and ask, in plain language: “What’s the best fragrance-free moisturizer for eczema-prone skin under $30?” “Gentle drugstore retinol for beginners who get flaky?” “Best concealer for hyperpigmentation on deeper skin tones?” L’Oreal says beauty already makes up around 5% of ChatGPT’s roughly 900 million weekly conversations, and surveys show close to three in four beauty shoppers have used AI to research a purchase. The AI doesn’t hand them ten links. It hands them a shortlist of three to five products, by name, with reasons.
If your product is on that shortlist, you just skipped the entire funnel. No ad auction, no fighting for a spot on a crowded shelf or a search results page. The AI already vouched for you, by name, with a reason a shopper trusts.
And if you’re not on that shortlist, you’re invisible. Not ranked low. Invisible. A competitor with a clearer ingredient story is being named in your place, every single time.
Buoy makes clean electrolyte drops with zero sugar, zero sweeteners, and zero artificial additives. Their product is genuinely different from everything else on the market. But when people asked ChatGPT for the best electrolytes without sweeteners, Buoy wasn’t showing up. Their competitors were.
Buoy is now the #1 recommendation on ChatGPT for “best electrolytes with no sweeteners.” When anyone asks ChatGPT that question, Buoy is the first product listed, with a detailed explanation of why it’s the best option.
ChatGPT isn’t just listing Buoy. It’s describing why: unflavored, free from sugars and sweeteners, 87+ ionic trace minerals, highly bioavailable, suitable for adding to any beverage without altering taste. That’s a product recommendation more persuasive than any ad you could write.
AI search is new, and most beauty agencies don’t understand it yet. We’ve been testing, building, and getting brands cited across ChatGPT, Claude, and Perplexity. Here’s what is actually moving the needle in beauty right now.
ChatGPT doesn't recommend "good moisturizers." It recommends the best fragrance-free moisturizer for eczema-prone skin under $30. Beauty prompts stack constraints: concern, skin type, price, ingredient. The brand that matches all of them, by name, gets cited. "For all skin types" loses.
AI reads your ingredient decks, concentrations, and how each active works. Named formulations like "niacinamide 10% plus zinc" and clinical framing are the single strongest signal in beauty. In one analysis of 127 brands, ingredient transparency correlated with AI visibility at r=0.78, higher than any other factor.
Expert-backed, clinically framed content is what AI treats as credible. "Dermatologist tested," expert bylines, and real clinical language correlated with AI visibility at roughly r=0.71 in the same study. It is the second strongest lever after ingredients.
AI reads the whole internet, not just your site. In beauty that means Allure and Who What Wear editorial, dermatologist content, and r/SkincareAddiction consensus. In a five-engine study, brand-owned sites were only 2.4% of the sources AI cited. Off-site authority is most of the game.
Vague "clean" language is ignored. Verifiable filters like SkinSafe, Leaping Bunny, fragrance-free, and reef-compliant get matched to shopper constraints, and clean product schema tells AI exactly what your product is, who it is for, and why.
Not every beauty brand benefits equally from AI search. Here’s where we see the biggest wins.
Brands that lead with actives and concentrations win by default, because AI over-indexes on ingredient transparency. If you can name the molecule and the mechanism, AI has something concrete to recommend.
Hyperpigmentation, acne-prone, rosacea, sensitive and reactive skin. Consumer prompts are concern-first, so brands built around a named concern match the exact phrasing shoppers use and get cited for it.
If your "clean" is verifiable (SkinSafe, Leaping Bunny, fragrance-free, reef-compliant, vegan), AI has concrete criteria to match you against. Certified beats claimed, every time.
Shade-inclusive and melanin-rich beauty answers a specific, underserved query, and single-hero-product brands (bond repair, dark-spot serum, mineral SPF) get cited faster than sprawling catalogs. Narrow focus is an advantage here.
The beauty brands winning in AI aren’t optimizing one page. They build a dedicated page for every specific thing a shopper asks, every ingredient, every skin concern, every use case. So when someone asks AI for the best product for their exact need, the answer is always theirs. That is the page network we build for you.
AI search marketing isn’t a replacement for Google SEO or paid ads. It’s a multiplier.
Everything we build for AI search also strengthens your Google rankings. The content, the backlinks, the schema markup, it all compounds across channels. And unlike paid ads, AI recommendations don’t cost you per click. Once you’re the #1 recommendation, every query drives free traffic.
We’ve generated over $45 million in revenue from search for our clients across ecommerce, B2B, and high-value niches. AI search is the newest and fastest-growing channel, and the brands investing now are building positions that will compound for years.
While most agencies are still trying to figure out what AI search even means for beauty brands, we’ve already built the systems, tested the strategies, and delivered real results. Buoy went from invisible to #1 in 3 weeks. That wasn’t luck. That was a repeatable system we can apply to your brand.
We’ve worked with 74+ brands across ecommerce and high-value niches. We understand ingredient stories, shade ranges, concern-led merchandising, Shopify, and how beauty buyers actually research, not just how to chase keywords.
We monitor your visibility across ChatGPT, Claude, and Perplexity for the product queries that matter, track referral traffic from AI sources, and work with you to attribute real revenue. You’ll know exactly what AI search is doing for your business.
No account managers. No middlemen. You work directly with the strategist running your AI search campaign.
Have questions about working with us? Book a 30-minute strategy call to discuss your goals and see if we’re a good fit.
No-pressure conversation
Clear next steps (if we’re a fit)
Talk directly to an expert
We’ve seen movement in as little as 3 weeks. Most beauty brands see meaningful AI visibility within 4 to 8 weeks. The timeline depends on your ingredient story, your existing off-site authority, and how competitive your category is. Skincare and concern-led brands tend to move fastest.
No legitimate agency can guarantee specific AI search rankings. What we can guarantee is a proven system that’s worked for every brand we’ve applied it to. We build the content, the backlinks, and the structured data that ChatGPT uses to make recommendations.
Traditional SEO optimizes for Google rankings. AI search marketing optimizes for how ChatGPT, Claude, Perplexity, and Google AI recommend products. In beauty that means leading with ingredients, concentrations, and named concerns, then earning the editorial and community authority AI actually reads. The two reinforce each other, but the playbook is different.
Yes. We work with Shopify stores extensively. We handle product data optimization, schema markup, and the newer Shopify features like the Shopify Catalog and agentic storefronts that directly impact AI search visibility.
Great, but you’re probably invisible on ChatGPT. Many brands that dominate Google don’t show up in AI search at all because they haven’t optimized for it. We can audit your AI search visibility and show you exactly where the gaps are.
We monitor your citation share and share-of-voice across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews for the exact prompts your buyers use, track referral traffic from AI sources, and watch for dupes or outdated facts the engines may be repeating about your brand.
Ingredient-led skincare, skin-concern specialists (dark spots, acne, sensitivity), clean brands with real certifications, inclusive and shade-inclusive lines, and single-hero-product brands. If your product has a clear differentiator and a named benefit, AI has something concrete to recommend. Pure fragrance and huge undifferentiated catalogs are the hardest to place.
No. AI search marketing strengthens your Google performance. The content and backlinks we build improve your rankings across both channels. You’re not trading one for the other. You’re compounding both.
