When a pipe bursts at 2 AM or a kitchen fire leaves a family displaced, they grab their phone and search.
“Water damage restoration near me.” “Fire damage cleanup [city].” If your restoration company is not in those top results, that emergency call goes to a competitor. 95 Projects builds search strategies for restoration companies that capture both emergency demand and planned restoration projects through SEO, AI search optimization, and PPC.
Monthly organic visits
High-quality backlink placements
Revenue from organic
When someone searches “water damage cleanup near me” at midnight, they are calling the first company they find. There is no comparison shopping. Rankings equal revenue in restoration.
Water damage, fire damage, mold remediation, storm damage, biohazard cleanup. Each service requires its own keyword strategy, landing pages, and local optimization. Most restoration companies have a single homepage trying to rank for everything.
Sound familiar? You’re not alone.
When someone searches "water damage cleanup near me" at midnight, they are calling the first company they find. There is no comparison shopping. Rankings equal revenue in restoration.
Water damage, fire damage, mold remediation, storm damage, biohazard cleanup. Each service requires its own keyword strategy, landing pages, and local optimization. Most restoration companies have a single homepage trying to rank for everything.
Many restoration companies rely heavily on insurance company preferred vendor lists. When those relationships shift or new competitors join the network, your lead flow drops overnight. Organic search provides a lead source you control.
Restoration leads from aggregator platforms can cost $100-$300+ each, and they are sent to multiple companies simultaneously. Organic rankings deliver exclusive leads at dramatically lower long-term costs.
Rankings and traffic are leading indicators. We focus on the metrics that actually impact your bottom line: leads, cost per lead, and revenue generated from search.
We track how many qualified leads your restoration seo company generates from organic search, AI search, and PPC. This is the number that drives your revenue.
We measure your total marketing investment against qualified leads generated. Our goal is to consistently lower your cost per lead while increasing volume.
We monitor your Google Business Profile rankings for high-intent restoration seo searches across every city and zip code in your service area.
We connect search performance to actual revenue. You see exactly how much business your SEO, AI, and PPC campaigns generate each month.
ChatGPT Result
Revenue
Time to Results
Commercial Keyword Rankings
Monthly Organic Visitors
Traffic Growth
Recommended Result
Time to Results
Recommendation Rate
We build restoration-specific SEO campaigns targeting emergency and planned service keywords. Dedicated pages for water damage restoration, fire damage cleanup, mold remediation, storm damage repair, sewage cleanup, and biohazard services, each optimized for your service areas. We handle Google Business Profile optimization (critical for map pack emergency searches), local citation building, review generation strategy, 24/7 availability signaling, and service area pages for every city and zip code you cover. We also build content around insurance claim processes and restoration timelines that captures homeowners mid-crisis.
When a homeowner asks ChatGPT "what should I do if my basement floods" or Google AI surfaces restoration recommendations, your company needs to appear. We structure your content with emergency service schema, FAQ markup, and authority signals that AI systems prioritize. This includes step-by-step emergency guides, insurance FAQ content, and service descriptions formatted for AI readability.
Restoration PPC is essential because emergency searches happen around the clock. We run 24/7 Google Ads and Local Service Ads campaigns targeting high-intent keywords like "water damage restoration near me," "emergency flood cleanup," and "fire damage repair [city]." Campaigns include weather-event triggers that increase bids during storms and flooding events. Every lead is tracked to a phone call, and our call tracking integrates with your dispatch workflow.
A 30-minute call to understand your restoration business, service areas, specialties, insurance relationships, and growth goals. We review your current search presence and identify the biggest opportunities.
Implementation across SEO, AI search optimization, and PPC. Service page creation, emergency content development, Google Business Profile management, citation building, schema markup, and 24/7 paid campaign setup. Your strategist understands restoration.
Monthly reports covering rankings, organic traffic, emergency calls, planned service leads, cost per lead, and job attribution. Clear visibility into which keywords and channels drive your highest-value jobs.
When homeowners ask ChatGPT, Google AI Overviews, or Perplexity for recommendations, the answers pull from structured content, reviews, and authority signals. If your company is not optimized for AI search, you are invisible to a growing segment of buyers who never see traditional search results.
95 Projects builds AI search visibility into every strategy from day one. We structure your content, implement schema markup, and build the authority signals that AI systems use to generate recommendations. This is not a future consideration. It is happening now.
We work with restoration seo companies that are serious about growth. Here is how you know if we are the right partner for your business.
You are not looking for incremental improvements. You want to be the first call in your service area when someone searches for restoration seo services.
You want a partner who thinks strategically about your entire search presence, not just an agency that checks SEO boxes.
You care about leads, booked jobs, and revenue generated from search, not just rankings and traffic numbers.
Restoration Seo is a competitive vertical online. Winning requires real investment in SEO, AI optimization, and PPC. If you are looking for the cheapest option, we are not it.
Restoration is not like other home services. Searches happen at all hours, decisions are made in minutes, and the first result wins. Our strategies are built around this urgency.
Our PPC and content strategies activate when severe weather hits your market. Pre-built storm damage pages, flood response content, and dynamic bid adjustments capture the demand surge others miss.
Water, fire, mold, storm, biohazard. We build comprehensive strategies that cover every restoration vertical, not just water damage.
We work with independent restoration companies and regional operators. We limit clients per market to prevent conflicts. Your investment is protected.
Have questions about working with us? Book a 30-minute strategy call to discuss your goals and see if we’re a good fit.
No-pressure conversation
Clear next steps (if we’re a fit)
Talk directly to an expert
PPC and Local Service Ads can generate calls within days of launch. Organic SEO typically shows ranking improvements in 60-90 days, with consistent lead flow building over 4-6 months. For emergency keywords, even small ranking improvements translate to immediate calls.
We cover all restoration verticals: water damage, fire damage, mold remediation, storm damage, sewage cleanup, and biohazard services. Each service gets dedicated pages and keyword strategies.
We build pre-staged content for common emergencies (flooding, storms, fire season) that can be published immediately. PPC campaigns have weather-trigger rules that increase bids during severe weather events in your area. GBP posts go live within hours of major events.
Yes. National franchises often have strong brand recognition but weak local SEO. Independent restoration companies with optimized Google Business Profiles, strong reviews, and local content regularly outrank franchise locations in map pack and local search results.
A single water damage job can generate $3,000-$15,000+ in revenue. Most restoration companies see 5-10x ROI on their SEO investment within the first year as organic lead volume replaces expensive purchased leads.
