Divorce, custody, child support, adoption. Your potential clients are searching for guidance during some of the most difficult moments of their lives.
They research extensively, compare attorneys carefully, and choose the firm that earns their trust online before they ever pick up the phone.
95 Projects builds SEO, AI search optimization, and PPC campaigns that position your family law practice as the trusted authority in your market.
Monthly organic visits
High-quality backlink placements
Revenue from organic
Your clients research before they decide. Family law clients do not call the first attorney they find. They read blog posts, compare reviews, check credentials, and educate themselves about their options before scheduling a consultation. Your content strategy needs to serve this research phase and position your firm as the answer.
Sub-practice diversity creates keyword opportunity. Family law encompasses divorce, child custody, child support, alimony, prenuptial agreements, adoption, paternity, and domestic violence protection orders. Each sub-practice represents a distinct search opportunity with unique keywords and client intent.
Reviews and reputation drive conversions. In family law, reviews matter more than almost any other legal vertical. Potential clients want to hear from people who went through a similar situation. Your Google Business Profile strategy, review generation approach, and online reputation management directly impact your conversion rate.
AI search is answering your clients’ questions. “How does child custody work in [state]?” “What are the grounds for divorce?” “How much does a divorce lawyer cost?” These questions are being asked on ChatGPT and Google AI Overviews thousands of times daily. If your firm is not part of those answers, you are missing a growing source of consultations.
Local competition is fierce but beatable. Every metro area has dozens of family law firms competing for the same keywords. The firms that invest in comprehensive SEO, strong Google Business Profile optimization, and consistent content win the market.
Sound familiar? You’re not alone.
Family law clients do not call the first attorney they find. They read blog posts, compare reviews, check credentials, and educate themselves about their options before scheduling a consultation. Your content strategy needs to serve this research phase and position your firm as the answer.
Family law encompasses divorce, child custody, child support, alimony, prenuptial agreements, adoption, paternity, and domestic violence protection orders. Each sub-practice represents a distinct search opportunity with unique keywords and client intent.
In family law, reviews matter more than almost any other legal vertical. Potential clients want to hear from people who went through a similar situation. Your Google Business Profile strategy, review generation approach, and online reputation management directly impact your conversion rate.
"How does child custody work in [state]?" "What are the grounds for divorce?" "How much does a divorce lawyer cost?" These questions are being asked on ChatGPT and Google AI Overviews thousands of times daily. If your firm is not part of those answers, you are missing a growing source of consultations.
Rankings and traffic are leading indicators. We track the metrics that actually grow your family law attorney practice, from consultation bookings to signed cases and revenue attribution.
We track how many cases your firm signs directly from organic search, AI search, and PPC. This is the metric that matters most.
We measure your total marketing investment against signed cases to ensure your acquisition costs decrease over time as SEO compounds.
We monitor your Google Business Profile rankings for high-intent local searches in your target markets and optimize continuously.
We implement call tracking and form attribution so you can see exactly which leads came from organic search, AI search, or PPC campaigns.
ChatGPT Result
Revenue
Time to Results
Ranking Position Obtained
Organic traffic in 6 Mo
Revenue Increase
Increase in Commercial Keywords
Increase in Top 3 Rankings
Monthly Visitors
We build a content-rich organic strategy around every family law service you offer. That means keyword research targeting high-intent terms like "divorce lawyer [city]," "child custody attorney near me," "prenup lawyer [state]," and "adoption attorney [county]." We optimize your Google Business Profile for map pack visibility, build citations across legal directories, create dedicated pages for each sub-practice area, and develop educational blog content that captures clients in the research phase. Review generation strategy, schema markup, site speed optimization, and mobile experience are all part of the foundation.
Family law generates some of the most frequently asked legal questions on AI platforms. We structure your content, authority signals, and digital footprint so your firm appears in AI-generated answers on ChatGPT, Google AI Overviews, and Perplexity. When someone asks "how do I file for divorce in [state]" or "what factors determine child custody," your firm is referenced in the response. This builds authority and drives consultations from a channel most family law firms have not tapped into.
Family law PPC requires a different approach than high-urgency verticals like DUI or criminal defense. Your potential clients are in research mode, so we build campaigns that balance high-intent keywords ("divorce lawyer near me") with consideration-phase targeting. Landing pages are designed for trust-building, not just immediate calls. We implement Google Ads, Local Service Ads, and retargeting campaigns that stay in front of potential clients throughout their decision process.
We learn about your family law practice, the services you offer, your geographic focus, and your growth goals. This is a focused conversation about building your caseload.
Our team implements across SEO, AI search optimization, and PPC simultaneously. Content is developed for each service area, Google Business Profile is optimized, and PPC campaigns are launched.
Monthly reports connecting rankings, traffic, and leads to consultations and signed cases. You will see exactly what is working and where we are investing your resources.
AI search is answering your clients’ questions. “How does child custody work in [state]?” “What are the grounds for divorce?” “How much does a divorce lawyer cost?” These questions are being asked on ChatGPT and Google AI Overviews thousands of times daily. If your firm is not part of those answers, you are missing a growing source of consultations.
95 Projects builds AI search optimization into every engagement. We structure your content, authority signals, and digital footprint so your firm appears in AI-generated answers for family law attorney queries. This is the emerging frontier of legal marketing, and most agencies have not caught up yet.
We work with family law attorney firms that are serious about growth and ready to invest in a long-term digital strategy. Here is what makes for a successful partnership.
You are not looking for incremental improvements. You want to be the top family law attorney firm in your metro area for organic search, map pack, and AI search visibility.
You want a partner who thinks strategically about your growth, not an agency that just checks boxes on a monthly task list.
You care about signed cases and revenue growth, not vanity metrics. Rankings and traffic matter only as leading indicators of business outcomes.
Family Law Attorney is a competitive vertical. Firms that commit to a comprehensive SEO, AI search, and PPC strategy see the strongest returns over time.
Your clients are not making impulse decisions. They research, compare, and evaluate. Our strategies are built for this longer consideration cycle, with content, reviews, and trust signals that convert researchers into consultations.
SEO captures clients during their research phase. PPC targets high-intent searches when they are ready to call. AI search optimization puts your firm in front of clients asking questions on ChatGPT and Google AI Overviews. All three reinforce each other.
We maintain exclusive client relationships by geography. Your competitors will not have access to the same strategy.
Our reporting connects SEO and PPC activity to actual consultations booked and cases signed. Revenue impact is the metric that matters.
Have questions about working with us? Book a 30-minute strategy call to discuss your goals and see if we’re a good fit.
No-pressure conversation
Clear next steps (if we’re a fit)
Talk directly to an expert
Family law is highly competitive in most metro areas. Multiple firms, legal directories, and lead generation companies compete for the same keywords. However, most family law firms underinvest in content and Google Business Profile optimization, creating real opportunities for firms that commit to a comprehensive strategy.
Educational content that answers specific client questions performs exceptionally well. Blog posts and guides about divorce processes, custody factors, support calculations, and adoption steps capture clients during their research phase and establish your firm as a trusted authority.
Extremely important. Family law clients read reviews more carefully than almost any other legal vertical. Review quantity, recency, and quality directly impact your Google Business Profile ranking and your conversion rate. We include review generation strategy in every engagement.
Yes. Family law generates some of the most frequently asked legal questions on AI platforms. We optimize your content and digital presence so your firm appears in AI-generated answers on ChatGPT, Google AI Overviews, and Perplexity.
Ranking improvements typically begin within 90 to 120 days. Meaningful traffic and lead increases usually develop between months 4 and 8, depending on your market and starting authority. PPC generates leads immediately while organic authority builds.
