Acne treatments, skin cancer screenings, cosmetic procedures, Mohs surgery. Patients are searching for dermatologists who specialize in their exact concern.
They split between medical needs and cosmetic wants, and they research both extensively online before choosing a provider.
95 Projects builds SEO, AI search, and PPC strategies that capture both medical and cosmetic dermatology patients in your market.
Monthly organic visits
High-quality backlink placements
Revenue from organic
You serve two distinct patient types with different search behaviors. Medical dermatology patients search for conditions: ‘acne treatment near me,’ ‘eczema specialist.’ Cosmetic patients search for treatments: ‘Botox dermatologist [city],’ ‘laser skin resurfacing.’ Your SEO strategy must target both.
National health content sites dominate dermatology keywords. WebMD, Healthline, and Mayo Clinic rank for most dermatological condition keywords. Your strategy needs to target local, intent-rich queries where your practice can compete and convert.
Sound familiar? You’re not alone.
Medical dermatology patients search for conditions: 'acne treatment near me,' 'eczema specialist.' Cosmetic patients search for treatments: 'Botox dermatologist [city],' 'laser skin resurfacing.' Your SEO strategy must target both.
WebMD, Healthline, and Mayo Clinic rank for most dermatological condition keywords. Your strategy needs to target local, intent-rich queries where your practice can compete and convert.
Patients searching for dermatologists rely heavily on map pack results and reviews. An unoptimized GBP means lost patients every single day.
Online dermatology platforms now compete for your patients. Your local SEO strategy needs to emphasize the value of in-person care and local accessibility.
Rankings and traffic are leading indicators. We track the metrics that actually grow your dermatologist practice.
We track consultations booked directly from organic search and paid campaigns so you know exactly which patients came from your digital marketing investment.
We measure your total marketing investment against new patient acquisitions to ensure your cost per lead decreases over time as organic compounds.
We monitor your Google Business Profile rankings for high-intent local searches so your practice appears when nearby patients search for dermatologist services.
We connect every ranking improvement and ad click to actual revenue so you see the real ROI of your SEO and PPC investment.
ChatGPT Result
Revenue
Time to Results
Ranking Position Obtained
Organic traffic in 6 Mo
Revenue Increase
Collection Page Clicks
Sales Page Clicks
Time to Results
We build condition-specific and treatment-specific pages: 'acne dermatologist in [city],' 'skin cancer screening near me,' 'Botox dermatologist [state],' and 'chemical peel [city].' Each page targets distinct search intent for medical or cosmetic patients. This includes Google Business Profile optimization, local citation building, map pack ranking strategies, and hyper-local content that targets patients in your service area. We build topical authority around your core procedures so Google sees your practice as the definitive local resource.
Patients ask AI 'Who is the best dermatologist for acne near me?' and 'Where can I get laser treatment for acne scars in [city]?' We structure your content, schema markup, and entity signals so AI platforms like ChatGPT, Google AI Overviews, and Perplexity reference your practice when patients ask about dermatologist services in your area.
Dermatology PPC requires separate campaign structures for medical and cosmetic services. We build condition-targeted campaigns for medical derm and treatment-targeted campaigns for cosmetic services, each with dedicated landing pages. We run Google Ads campaigns targeting high-intent keywords specific to your procedures, with landing pages built to convert. Every dollar is tracked from click to consultation request.
We start with a focused conversation about your practice, your goals, your competitive landscape, and where the biggest growth opportunities are. No generic pitches. Just a clear-eyed look at what is working, what is not, and what to prioritize.
We implement your SEO strategy, launch PPC campaigns, optimize your Google Business Profile, build local citations, create content, and structure your site for AI search visibility. Everything is done in-house by specialists who know the medical and aesthetic space.
You get transparent monthly reports showing rankings, traffic, leads, and ROI. No vanity metrics. We track what matters: consultations booked, phone calls, form submissions, and revenue impact.
Patients ask AI ‘What dermatologist near me treats cystic acne?’ or ‘Best dermatologist for cosmetic procedures in [city].’ Structured content and schema markup determine whether your practice appears in those answers.
95 Projects builds AI search optimization into every engagement. We structure your content, schema markup, and entity signals so AI platforms reference your practice when patients ask about dermatologist services in your area.
We work with dermatologist practices that are serious about growth and ready to invest in a real strategy. Here is what our best clients have in common.
You are not looking for incremental improvements. You want to be the top-ranked dermatologist practice in your area for your core services.
You want a partner who thinks strategically about your growth, not an agency that just checks SEO boxes every month.
You care about consultations booked and revenue growth, not vanity metrics like impressions or keyword counts.
Dermatologist is a competitive vertical. Practices that commit to a sustained strategy see compounding returns.
We build separate but coordinated strategies for your medical and cosmetic services, targeting distinct patient types with different content and campaigns.
Your organic content builds authority for AI search visibility. PPC captures immediate demand for high-value cosmetic procedures. Together, they deliver more patients for less.
We optimize your Google Business Profile, build local citations, and create hyper-local content to ensure your practice ranks in the map pack for every service you offer.
We track new patient consultations, phone calls, and form submissions. You see exactly how your investment translates to practice growth.
Have questions about working with us? Book a 30-minute strategy call to discuss your goals and see if we’re a good fit.
No-pressure conversation
Clear next steps (if we’re a fit)
Talk directly to an expert
We build separate content strategies and landing pages for each. Medical derm pages target condition-based keywords while cosmetic pages target treatment-based keywords. Both feed into your overall domain authority.
For informational queries, those sites are tough to beat. But patients searching with local intent, like ‘dermatologist near me’ or ‘acne treatment in [city],’ are your opportunity. We focus on these high-converting, locally-oriented keywords.
Extremely important. Map pack results appear above organic results for most local dermatology searches. GBP optimization is non-negotiable for patient acquisition.
Yes. We create condition-specific educational content, treatment guides, and FAQ pages that build topical authority and rank for long-tail patient queries.
It means structuring your website so AI platforms cite your practice when patients ask about dermatological conditions or treatments in your area. This is a growing channel that most practices have not addressed.
