IVF, egg freezing, fertility testing, reproductive endocrinology. Patients at one of the most important decision points of their lives are searching for the right clinic.
They research extensively, compare clinics, and read every review. If your clinic is not visible in Google, Google Maps, and AI search results, those patients find someone else.
95 Projects builds SEO, AI search, and PPC strategies for fertility clinics that drive qualified consultations.
Monthly organic visits
High-quality backlink placements
Revenue from organic
Fertility patients research more than almost any other medical vertical. The average fertility patient visits 20+ websites before booking a consultation. They read success rates, compare treatment options, and evaluate reviews. If your clinic is not ranking for the specific queries they search, you never enter their consideration set.
IVF and egg freezing keywords are fiercely competitive. National fertility networks and aggregator sites dominate many fertility keywords. Your clinic needs a local SEO strategy that targets patients in your market with location-specific, treatment-specific content.
Sound familiar? You’re not alone.
The average fertility patient visits 20+ websites before booking a consultation. They read success rates, compare treatment options, and evaluate reviews. If your clinic is not ranking for the specific queries they search, you never enter their consideration set.
National fertility networks and aggregator sites dominate many fertility keywords. Your clinic needs a local SEO strategy that targets patients in your market with location-specific, treatment-specific content.
IVF patients, egg freezing patients, LGBTQ+ family building patients, and male infertility patients all search differently. A one-size-fits-all SEO approach misses the mark.
Patients are making a deeply personal decision. Your online presence needs to communicate expertise, empathy, and success rates. Reviews, provider profiles, and patient stories are ranking factors and conversion factors.
Rankings and traffic are leading indicators. We track the metrics that actually grow your fertility clinic practice.
We track consultations booked directly from organic search and paid campaigns so you know exactly which patients came from your digital marketing investment.
We measure your total marketing investment against new patient acquisitions to ensure your cost per lead decreases over time as organic compounds.
We monitor your Google Business Profile rankings for high-intent local searches so your practice appears when nearby patients search for fertility clinic services.
We connect every ranking improvement and ad click to actual revenue so you see the real ROI of your SEO and PPC investment.
ChatGPT Result
Revenue
Time to Results
Ranking Position Obtained
Organic traffic in 6 Mo
Revenue Increase
Collection Page Clicks
Sales Page Clicks
Time to Results
We build treatment-specific and patient-segment-specific landing pages: 'IVF clinic in [city],' 'egg freezing near me,' 'fertility specialist for LGBTQ+ families [state],' and 'male infertility treatment [city].' Each page is optimized for both search visibility and the emotional decision-making process. This includes Google Business Profile optimization, local citation building, map pack ranking strategies, and hyper-local content that targets patients in your service area. We build topical authority around your core procedures so Google sees your practice as the definitive local resource.
Patients ask AI 'What is the best fertility clinic near me for IVF?' and 'How much does egg freezing cost in [city]?' We structure your content, schema markup, and entity signals so AI platforms like ChatGPT, Google AI Overviews, and Perplexity reference your practice when patients ask about fertility clinic services in your area.
Fertility PPC requires sensitive messaging and precise targeting. We build campaigns around treatment types and patient segments, with landing pages that communicate expertise and empathy while driving consultation requests. We run Google Ads campaigns targeting high-intent keywords specific to your procedures, with landing pages built to convert. Every dollar is tracked from click to consultation request.
We start with a focused conversation about your practice, your goals, your competitive landscape, and where the biggest growth opportunities are. No generic pitches. Just a clear-eyed look at what is working, what is not, and what to prioritize.
We implement your SEO strategy, launch PPC campaigns, optimize your Google Business Profile, build local citations, create content, and structure your site for AI search visibility. Everything is done in-house by specialists who know the medical and aesthetic space.
You get transparent monthly reports showing rankings, traffic, leads, and ROI. No vanity metrics. We track what matters: consultations booked, phone calls, form submissions, and revenue impact.
Patients ask ChatGPT and Google AI Overviews questions like ‘Best IVF clinic near me’ and ‘What is the success rate for egg freezing at age 35?’ If your clinic is not structured to appear in these answers, you miss a growing channel.
95 Projects builds AI search optimization into every engagement. We structure your content, schema markup, and entity signals so AI platforms reference your practice when patients ask about fertility clinic services in your area.
We work with fertility clinic practices that are serious about growth and ready to invest in a real strategy. Here is what our best clients have in common.
You are not looking for incremental improvements. You want to be the top-ranked fertility clinic practice in your area for your core services.
You want a partner who thinks strategically about your growth, not an agency that just checks SEO boxes every month.
You care about consultations booked and revenue growth, not vanity metrics like impressions or keyword counts.
Fertility Clinic is a competitive vertical. Practices that commit to a sustained strategy see compounding returns.
Fertility patients do not book impulsively. We map your SEO and content strategy to every stage of their research, from initial questions to clinic comparison to final decision.
We build distinct content and campaigns for IVF, egg freezing, male infertility, and LGBTQ+ family building. Each patient segment gets targeted messaging that resonates.
Your organic content builds authority. AI search optimization puts you in AI-generated recommendations. PPC captures patients who are ready to book. Together, they compound.
We know fertility marketing requires a different tone. Our content strategy balances clinical authority with genuine empathy, building trust with patients at their most vulnerable.
Have questions about working with us? Book a 30-minute strategy call to discuss your goals and see if we’re a good fit.
No-pressure conversation
Clear next steps (if we’re a fit)
Talk directly to an expert
Highly competitive. National networks, aggregator sites, and competing clinics all bid for the same keywords. A localized strategy with treatment-specific content and strong trust signals is essential.
Yes. We build dedicated IVF landing pages, content clusters around IVF-related questions, and schema markup that signals expertise to both Google and AI platforms.
We create content that is clinically accurate, emotionally aware, and positioned to build trust. We avoid clickbait tactics and focus on genuine patient education and provider authority.
Absolutely. IVF patients, egg freezing patients, LGBTQ+ families, and male infertility patients all have distinct search behaviors. We build separate content and campaigns for each.
AI platforms increasingly answer fertility-related questions directly. We structure your content so your clinic is cited as a recommended provider when patients ask AI about fertility treatments.
