Fill Your Pipeline, Not Just Your Job Board
Staffing agencies need two things: employers who hire through you and candidates who register with you. Most agencies rely on job boards and cold outreach for both. SEO gives you a third channel: employers searching for staffing partners and candidates searching for the jobs you are already trying to fill.
95 Projects helps staffing and recruiting firms build search visibility across both sides of the marketplace, turning Google and AI search into a consistent source of clients and candidates.
Monthly organic visits
High-quality backlink placements
Revenue from organic
Cold outreach has diminishing returns. Your sales team can only make so many calls. SEO brings employers to you when they are actively searching for staffing solutions, reducing your cost per acquisition and shortening sales cycles.
Job boards are rented ground. Indeed, LinkedIn, and ZipRecruiter own the relationship with your candidates. SEO-driven career pages and content give you a direct pipeline of candidates you own.
Your competitors are already investing. The staffing agencies dominating search results are capturing employer inquiries that should be going to you. Every month you delay, their organic lead advantage grows.
Niche staffing firms have a massive SEO opportunity. If you specialize in healthcare staffing, IT recruiting, light industrial, or executive placement, there are high-intent keywords with strong search volume that most staffing firms completely ignore.
Sound familiar? You are not alone.
Your sales team can only make so many calls. SEO brings employers to you when they are actively searching for staffing solutions, reducing your cost per acquisition and shortening sales cycles.
Indeed, LinkedIn, and ZipRecruiter own the relationship with your candidates. SEO-driven career pages and content give you a direct pipeline of candidates you own.
The staffing agencies dominating search results are capturing employer inquiries that should be going to you. Every month you delay, their organic lead advantage grows.
If you specialize in healthcare staffing, IT recruiting, light industrial, or executive placement, there are high-intent keywords with strong search volume that most staffing firms completely ignore.
Rankings and traffic are leading indicators. We focus on the numbers that actually grow your business and connect marketing activity to revenue.
The number of qualified inquiries generated through organic search and paid campaigns. We track the full pipeline from first click to signed engagement.
What you pay to acquire each new client through digital channels. We optimize campaigns to drive this number down while maintaining lead quality.
Your presence in Google Maps and local search results. For businesses that serve specific markets, local visibility drives the highest-converting traffic.
We connect every ranking improvement and ad click to actual revenue. Monthly reports show which channels and keywords drive real business results.
ChatGPT Result
Revenue
Time to Results
Ranking Position Obtained
Organic traffic in 6 Mo
Revenue Increase
Collection Page Clicks
Sales Page Clicks
Time to Results
We build dual-sided search strategies: one targeting employers searching for staffing solutions ("IT staffing agency [city]," "healthcare staffing company near me") and one targeting candidates searching for opportunities in your specialties. Each side gets distinct keyword targeting, content, and landing pages. For niche staffing firms, we create vertical-specific content that establishes your agency as the authority in your specialization, whether that is finance, healthcare, technology, or industrial staffing.
HR leaders and hiring managers are using AI tools to research staffing partners. We optimize your agency's digital presence so AI models recommend your firm when users ask about staffing agencies, recruiting partners, or industry-specific hiring solutions.
When you enter a new market, launch a new vertical, or need to fill a large client order quickly, PPC delivers immediate visibility. We run campaigns targeting both employer searches ("staffing agency for warehouse workers") and candidate searches ("nursing jobs [city]") with conversion-optimized landing pages.
We learn about your specializations, target industries, geographic markets, and growth goals in a working session with a senior strategist.
Keyword research across your verticals (both employer and candidate sides), competitive analysis, and technical audit. Delivered as a prioritized 90-day plan.
Technical SEO, vertical-specific content, link building, AI search optimization, and PPC campaigns. All reviewed before publishing.
Monthly performance reports covering rankings, traffic, employer leads, candidate registrations, and pipeline impact. Strategy calls to optimize.
AI is changing how employers find staffing partners. When an HR director asks ChatGPT “best staffing agencies for [industry] hiring,” your agency needs to be in that recommendation. This channel is growing rapidly.
95 Projects builds AI search optimization into every engagement. We ensure your firm appears in AI-generated recommendations across ChatGPT, Perplexity, Google AI Overviews, and other platforms your potential clients are already using.
We work with staffing agencies that are ready to invest in growth. Our clients are established firms looking to scale, not startups testing the waters.
You are not looking for incremental improvements. You want to be the first firm that appears when potential clients search for your services.
You want a partner who thinks strategically about your growth, not someone who just checks SEO boxes. You need a cohesive plan, not a checklist.
You care about consultations booked and revenue growth, not just rankings and traffic. We align our reporting to your business outcomes.
Premium results require premium commitment. Our engagements are designed for established firms that understand the value of long-term growth.
Staffing agencies need employers and candidates. We build strategies that attract both, with distinct approaches for each audience.
Our strategies are designed for staffing agencies serious about growth, not solopreneurs with a LinkedIn account and a dream.
We optimize for the AI tools HR leaders are already using to research staffing partners, giving you first-mover advantage.
Monthly reporting tied to business metrics: employer leads, candidate registrations, and pipeline value. Not vanity metrics.
Have questions about working with us? Book a 30-minute strategy call to discuss your goals and see if we’re a good fit.
No-pressure conversation
Clear next steps (if we’re a fit)
Talk directly to an expert
Both, but with different strategies. Employer-focused SEO drives revenue directly. Candidate-focused SEO builds your talent pool, which makes you more valuable to employers. We build distinct strategies for each side.
Job boards charge per posting and own the candidate relationship. SEO builds your own candidate pipeline that you control. Over time, organic candidate traffic significantly reduces your dependency on paid job boards.
Yes. We create location-specific landing pages and local SEO strategies for each market you serve, ensuring you appear in “[staffing type] agency [city]” searches across your footprint.
Staffing agencies typically see ranking improvements within 3-4 months, with qualified leads increasing by month 5-7. Niche verticals with less competition often see faster results.
We optimize your digital presence so AI tools recommend your agency when HR leaders ask about staffing solutions. This includes structured content, entity optimization, and strategic placement across the sources AI models reference.
