We Make it Easy for your Next Customer to
Find You

Search marketing for B2B and high-ticket brands, across Google and AI search platforms like ChatGPT, Claude, and Perplexity.

Helped clients capture ~$45M in revenue from search.

Trusted by the world's leading brands

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per month

Organic Visits

Across active clients (client-reported rolling average)

~$ 0 M

estimated

Revenue from Organic

Estimated revenue associated with organic + search performance across client engagements.

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placements secured

High-Quality Backlink Placements

Traffic-vetted. Niche-relevant. Reputable sites.

Trusted by the world's leading brands

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Search marketing built for revenue.

Strategy. Execution. Results.

SEO

Rank the pages that drive sales and leads (category pages, landing pages, service pages).

AI SEO (ChatGPT, Claude, Perplexity)

Make your brand discoverable in AI answers where buyers research and compare.

PPC Ads

Capture demand immediately while SEO compounds (search + shopping first).

Case Studies

#1

Recommended Result

3 Weeks

Time to Results

87%

Recommendation Rate

0 → 13,000+

Collection Page Clicks

0 → 6,000+

Sales Page Clicks

6 Months

Time to Results

Who we work with.

B2B Businesses

(Agencies, Hardgoods, Professional Services)

Ecommerce Businesses

(High AOV, repeat buyers, categories with search-driven demand)

SaaS Companies

(Long sales cycles, competitive keywords, buyers who research before they buy)

High Ticket Brands

(iGaming, Custom Home Builders, High Value Local Businesses)

Who we work with.

The right brands are the ones that can stand out in search marketing. This isn’t flashy Meta or TikTok ads, this is ensuring you show up when people are searching for your product or service.

Best fit when:

You sell something people are actively searching for (problem-aware or category-aware demand)

Examples: "sugar-free electrolytes," "DIY solar panels," "ecommerce recruitment agency."

You have high AOV or high LTV, not selling $40 one off purchases

If you sell low-ticket products with little or no repeat buying, you’re likely not a fit.

What you're hiring us for.

Strategy

Prioritize what pays, ignore what doesn’t

Execution

Consistent output, no chaos

Communication

Direct, fast, clear

Reporting

Tied to pipeline/revenue, not vanity metrics

Why companies stick with us for years.

Revenue focused

We speak in numbers and tradeoffs

Partners, not vendors

Growth work, not “maintenance mode”

Talk to experts

Direct communication with the expert actually working on your website

Long-term growth

Sustainable strategies built to last years, not months

Constant testing

Search evolves (Google → AI platforms); we stay at the front of where customers are

Our goal is simple: Make it Easy for your Next Customer to Find You.

Resources

Free insights and frameworks to help you grow from search

Blog

In-depth articles on SEO, AI search, and revenue-focused marketing strategies

Guides

Step-by-step frameworks and playbooks for search marketing success

Webinars

Expert insights and tactical sessions on modern search marketing

Case Studies

Detailed breakdowns of real client results and strategies

Frequently Asked Questions

Austin Coker, founder of 95 Projects

Schedule an Intro Call

Have questions about working with us? Book a 30-minute strategy call to discuss your goals and see if we’re a good fit.

No-pressure conversation

Clear next steps (if we’re a fit)

Talk directly to an expert

Frequently Asked Questions

We work best with $1M-$50M B2B companies and high-AOV DTC brands where one new customer is worth $1K+ and buyers research carefully before purchasing. Industries with deep results: B2B SaaS, ecommerce (CPG, apparel, outdoor, beauty, supplements), professional services (M&A, wealth management, legal, recruiting), home services, and specialty B2B (medical devices, industrial supply). If you’re under $500K in revenue or selling impulse purchases where buyers don’t research, there are usually better channels for you than us.

A senior strategist with real experience in your industry. No junior account managers, no offshore content factory, no middlemen clogging up communication between you and the people executing the work. You talk directly to the team writing your content briefs, vetting your link placements, and reviewing your reports. That structure is the reason our communication is fast and our work doesn’t get watered down by handoffs.

All of them, including custom-built sites. Shopify, WordPress, Webflow, Framer, BigCommerce, Squarespace, Wix, Magento, Sanity, Contentful, plus plenty of fully custom builds. We’ve delivered SEO and GEO results on every major platform. The only real requirement is that we have edit access to the things the work touches: content, meta tags, schema markup, internal linking, and technical hygiene. We have favorites for ease and speed (Shopify and WordPress are simple, Webflow is clean), but in practice the CMS almost never holds a campaign back. The execution does.

GEO is Generative Engine Optimization: getting your brand recommended when buyers ask AI engines like ChatGPT, Perplexity, Claude, or Gemini for product or vendor shortlists. A growing share of B2B and high-ticket buyer research now happens inside AI assistants. Buoy went from invisible to #1 on ChatGPT for "best electrolytes with no sweeteners" in 3 weeks. Constant Hire generated $70K in direct revenue from ChatGPT in 4 months. The volume is smaller than Google today, but the intent is higher and the competition is light. Early movers in each niche are locking in citations that compound.

Because we’re search marketing experts, full stop. SEO, Google Ads, and GEO are all the same discipline at heart: showing up at the exact moment a buyer is researching what to buy. We know how people research and how they buy, especially in B2B and high-AOV ecommerce. We’re not here to chase flashy paid social impressions. At $1M-$50M your buyers almost always research before they buy, and search is where the real money lives. If you need paid social, we’ll refer you to specialists we trust.

We’re senior-led, integrated, and we report on metrics that hit your P&L. Catchmaster came to us after two failed agency partnerships and we made SEO a highly profitable marketing channel for them in 6 months. Our goal is to work with clients for 3+ years, and many of our clients have been with us that long or longer. That only happens one way: we make you enough money that firing us would be stupid. We’re not naive. If we’re a major profit center for your business, retention takes care of itself. That IS our retention strategy.

By how much money you’re making. Traffic, rankings, impressions are inputs. The output we care about is revenue and profit from search marketing. Our goal is to make ourselves a major profit center for your business, because that’s our retention strategy: make it stupid for you to cancel. The way that happens is by turning search marketing into a highly profitable channel. If we’re driving real revenue, we don’t need a clever renewal pitch. If we’re not, no fancy reporting will save us. The metric is simple: are you making more money than you were before us, and is the math justifying the spend?

Engagements start at $5K/month minimum for SEO and GEO work. PPC is priced separately based on your ad spend. Our average client invests $8.5K/month across SEO, PPC, and GEO combined. Some clients invest over $33K/month, and they do it profitably: return on their search marketing spend runs over 10x every month for those programs. We don’t lock you into multi-year contracts. Book a 30-min call and we’ll give you a fit assessment and a price range before you commit to anything.