General contractors, architects, and building supply distributors search online when sourcing materials. If your products don’t rank when they research specifications, pricing, and availability, you lose projects to the manufacturer that does.
95 Projects builds SEO, AI search optimization, and PPC strategies for building materials manufacturers, distributors, and dealers. We help you capture the searches that turn into material submittals, distributor partnerships, and large purchase orders.
Monthly organic visits
High-quality backlink placements
Revenue from organic
Architects and GCs spec materials based on search research. When an architect needs fire-rated gypsum board or a GC is sourcing structural insulated panels, the research starts online. If your product pages, technical data sheets, and submittal documents don’t rank, you don’t make the approved materials list.
Regional distribution creates complex SEO challenges. Building materials companies operate through multi-tier distribution networks. Manufacturers need national visibility while supporting regional distributors. Distributors need local dominance while competing with big-box retailers and national chains. A one-size approach doesn’t work.
Product content is dense but poorly optimized. Most building materials companies have extensive technical documentation: MSDS sheets, LEED credit data, installation guides, load tables, and code compliance certificates. This content is exactly what buyers search for, but it’s often locked in PDFs or buried in unindexed databases.
Seasonality and project timelines demand year-round visibility. Construction seasons vary by region, and project timelines stretch months to years. Consistent organic visibility ensures your brand stays top of mind whether a project is in the planning, bidding, or procurement phase.
Large order values justify premium search investment. A single commercial project can generate six or seven figures in material sales. The ROI on capturing even a few additional projects through search far exceeds the investment in SEO and PPC.
When an architect needs fire-rated gypsum board or a GC is sourcing structural insulated panels, the research starts online. If your product pages, technical data sheets, and submittal documents don't rank, you don't make the approved materials list.
Building materials companies operate through multi-tier distribution networks. Manufacturers need national visibility while supporting regional distributors. Distributors need local dominance while competing with big-box retailers and national chains. A one-size approach doesn't work.
Most building materials companies have extensive technical documentation: MSDS sheets, LEED credit data, installation guides, load tables, and code compliance certificates. This content is exactly what buyers search for, but it's often locked in PDFs or buried in unindexed databases.
Construction seasons vary by region, and project timelines stretch months to years. Consistent organic visibility ensures your brand stays top of mind whether a project is in the planning, bidding, or procurement phase.
How many high-intent prospects find you through search each month. We optimize for leads that convert to real opportunities.
We connect search performance to actual pipeline and closed deals, not just rankings and traffic numbers.
Organic search compounds over time, reducing your cost per lead while paid channels get more expensive every quarter.
Rankings across Google, AI search platforms, and industry-specific searches where your buyers are actively looking.
ChatGPT Result
Revenue
Time to Results
Increase in Commercial Keywords
Increase in Top 3 Rankings
Monthly Visitors
Collection Page Clicks
Sales Page Clicks
Time to Results
• Local SEO for distributor and branch locations
• Monitoring brand presence in ChatGPT, Google AI Overviews, and Perplexity
• Landing page optimization for quote requests, submittal downloads, and distributor inquiries
We learn your product lines, distribution model, target buyers, competitive landscape, and revenue goals. You leave with a clear picture of the search opportunity.
We audit your site, analyze competitors, research keywords across material types and applications, and build a prioritized 90-day action plan.
Our team implements technical fixes, creates optimized product and content pages, launches PPC campaigns, and builds links through industry publications and associations.
Monthly reports show what we did, what moved, and what it means for your business. Quarterly strategy reviews keep the approach aligned with new products and market conditions.
Something fundamental is changing in how buyers find suppliers. ChatGPT, Perplexity, and Google AI Overviews are answering procurement and product research questions with synthesized recommendations. If your company is not part of those answers, you are invisible to a growing segment of decision-makers.
If you are not showing up in AI search results, you are losing pipeline you never even knew existed. We optimize your content, authority signals, and structured data so AI platforms recognize your company as a trusted source in building materials.
In building materials, a single deal can be worth thousands or tens of thousands. That means every organic lead has outsized revenue potential.
Buyers in this space stick with suppliers they trust. One client won through search can generate revenue for years.
Unlike paid ads that get more expensive every quarter, SEO compounds. The content and authority you build today keeps generating leads next year.
Your prospects do extensive research before making purchasing decisions. That means they are searching, and you need to be there when they do.
We understand the dynamics between manufacturers, distributors, and dealers. Our strategies support each level of the distribution chain without creating internal competition for the same keywords.
Spec sheets, load tables, LEED documentation, and code compliance data are SEO gold when properly optimized. We know how to unlock the search potential in your existing technical content.
SEO, AI search optimization, and PPC work together to create compounding visibility. You capture organic traffic, dominate paid placements, and appear in AI-generated recommendations, all managed by one team.
We measure what matters: distributor inquiries, specification downloads, quote requests, and revenue. Every report connects search performance to business results.
Have questions about working with us? Book a 30-minute strategy call to discuss your goals and see if we’re a good fit.
No-pressure conversation
Clear next steps (if we’re a fit)
Talk directly to an expert
We prioritize high-value product categories, build optimized landing pages for specification-driven searches, and implement proper site architecture to ensure search engines can efficiently crawl and index your catalog. This systematic approach prevents cannibalization and maximizes ranking potential for your most profitable products.
Yes. We can build strategies that strengthen distributor visibility through local SEO, co-branded content, and territory-specific landing pages. The approach ensures manufacturers and distributors complement each other in search results rather than competing.
Most building materials clients see measurable ranking improvements within 90 days and significant traffic growth within six to nine months. PPC delivers immediate visibility and leads while organic rankings build.
We plan content and campaign calendars around regional construction seasons, building authority during slower months so you’re positioned to capture demand when activity peaks. PPC budgets flex with seasonal demand patterns.
The specification process matters enormously. Architects and engineers search for materials by performance characteristics, code compliance, and certification standards. Our strategy targets these technical searches that generic B2B agencies don’t understand or prioritize.
Yes. We structure strategies to avoid channel conflict. Manufacturers focus on brand authority and specification-stage content. Distributors focus on local availability and fast fulfillment. Both approaches can run simultaneously without competing.
