Procurement teams search by CAS number, chemical name, grade, and application. If your product pages do not rank for those searches, you are losing orders to competitors who invested in search first. 95 Projects builds SEO, AI search optimization, and PPC strategies specifically for chemical suppliers and manufacturers.
143% average organic traffic increase for B2B clients in the first 12 months
Technical SEO expertise for chemical catalogs, SDS pages, and specification content
Full-funnel strategy combining SEO, AI search, and PPC for chemical companies
Monthly organic visits
High-quality backlink placements
Revenue from organic
Buyers search by CAS number, chemical name, and specification. Chemical procurement is highly technical. Buyers know exactly what they need and search with precision. If your product pages are not optimized for these technical queries, you are invisible to the most qualified buyers.
Your SDS pages are ranking assets you are ignoring. Safety Data Sheets are required content that every chemical supplier has. But most companies treat them as PDF downloads with zero SEO value. Properly optimized SDS content can rank for thousands of product and safety-related searches.
Regulatory content builds authority. Content around REACH, TSCA, GHS compliance, and industry regulations is highly searchable and rarely well-optimized. Chemical companies that invest in this content build domain authority while educating buyers.
AI tools are becoming chemical sourcing platforms. Procurement teams ask ChatGPT and Perplexity questions like “best supplier for food-grade citric acid” or “ISO-certified chemical suppliers in North America.” Without AI search optimization, your brand is absent from these growing discovery channels.
Your competitors are already investing. Agencies like HEXNET have built entire practices around chemical SEO. The companies working with them are building search moats. The longer you wait, the harder and more expensive it becomes to compete.
Chemical procurement is highly technical. Buyers know exactly what they need and search with precision. If your product pages are not optimized for these technical queries, you are invisible to the most qualified buyers.
Safety Data Sheets are required content that every chemical supplier has. But most companies treat them as PDF downloads with zero SEO value. Properly optimized SDS content can rank for thousands of product and safety-related searches.
Content around REACH, TSCA, GHS compliance, and industry regulations is highly searchable and rarely well-optimized. Chemical companies that invest in this content build domain authority while educating buyers.
Procurement teams ask ChatGPT and Perplexity questions like "best supplier for food-grade citric acid" or "ISO-certified chemical suppliers in North America." Without AI search optimization, your brand is absent from these growing discovery channels.
How many high-intent prospects find you through search each month. We optimize for leads that convert to real opportunities.
We connect search performance to actual pipeline and closed deals, not just rankings and traffic numbers.
Organic search compounds over time, reducing your cost per lead while paid channels get more expensive every quarter.
Rankings across Google, AI search platforms, and industry-specific searches where your buyers are actively looking.
ChatGPT Result
Revenue
Time to Results
Increase in Commercial Keywords
Increase in Top 3 Rankings
Monthly Visitors
Collection Page Clicks
Sales Page Clicks
Time to Results
We build search strategies around the unique structure of chemical catalogs: product pages optimized for CAS numbers, chemical names, grades, and specifications. We develop content strategies around SDS pages, regulatory compliance (REACH, TSCA, GHS), application guides, and industry-specific use cases. Technical SEO ensures your catalog architecture handles hundreds or thousands of chemical products with proper indexing and no duplicate content. Link building targets chemical trade publications, industry directories, and manufacturer certification pages.
Chemical procurement is shifting to AI-assisted research. We optimize your product data, content structure, and brand signals so AI platforms like ChatGPT, Gemini, and Perplexity reference your company when buyers ask chemical sourcing questions. This includes structured product data, entity optimization, and content formatting that LLMs prioritize when generating supplier recommendations.
PPC captures high-intent chemical searches immediately. We build campaigns around specific chemical products, CAS numbers, application-based queries, and competitor brand terms. Campaign structure accounts for the chemical industry's purchasing patterns: high order values, repeat purchasing, and long procurement cycles. We optimize for customer lifetime value, not just first-order ROAS.
We learn about your product catalog, target markets, regulatory landscape, and revenue goals. We identify which product categories and chemical families represent the biggest search opportunities.
We audit your current search presence, analyze competitor strategies, map keyword opportunities across CAS numbers, product names, and application queries, and deliver a prioritized 90-day roadmap.
Product page optimization, SDS content strategy, regulatory content creation, technical SEO implementation, PPC campaign launches, and link building through chemical industry publications and directories.
Monthly reporting on organic traffic by product category, keyword rankings for priority chemical searches, PPC performance and ROAS, and lead attribution from search channels.
Something fundamental is changing in how buyers find suppliers. ChatGPT, Perplexity, and Google AI Overviews are answering procurement and product research questions with synthesized recommendations. If your company is not part of those answers, you are invisible to a growing segment of decision-makers.
If you are not showing up in AI search results, you are losing pipeline you never even knew existed. We optimize your content, authority signals, and structured data so AI platforms recognize your company as a trusted source in chemical supplier.
In chemical supplier, a single deal can be worth thousands or tens of thousands. That means every organic lead has outsized revenue potential.
Buyers in this space stick with suppliers they trust. One client won through search can generate revenue for years.
Unlike paid ads that get more expensive every quarter, SEO compounds. The content and authority you build today keeps generating leads next year.
Your prospects do extensive research before making purchasing decisions. That means they are searching, and you need to be there when they do.
CAS numbers, specifications, grades, compliance documentation. We know how to turn technical product data into search-optimized content that ranks.
While other agencies ignore SDS pages and compliance content, we optimize them as ranking opportunities that build domain authority.
One agency, one strategy, three channels working in sync. No fragmented approaches.
Rankings matter, but RFQs and purchase orders matter more. Our reporting connects search performance to the business metrics your leadership team cares about.
Have questions about working with us? Book a 30-minute strategy call to discuss your goals and see if we’re a good fit.
No-pressure conversation
Clear next steps (if we’re a fit)
Talk directly to an expert
Yes. Most chemical companies have hundreds of SDS documents as unindexed PDFs. We convert them into indexable, search-optimized content that ranks for product and safety-related queries while maintaining compliance requirements.
Absolutely. We optimize product pages to rank for CAS number searches, chemical name variations, and specification-based queries. This is a core part of our chemical supplier SEO approach.
We structure your product data and content so AI tools reference your company when procurement teams ask sourcing questions. This includes schema markup for chemical products, entity optimization, and content formatted for LLM citation.
Most chemical clients see ranking improvements within 3 to 6 months, with meaningful traffic and lead growth by months 6 to 12. The technical nature of chemical search terms often means less competition for specific queries, which can accelerate results.
Yes. We use a combination of programmatic optimization for broad catalog coverage and manual, high-touch SEO for your highest-value products and categories.
We understand the chemical industry’s unique challenges: CAS number search patterns, regulatory content opportunities, specification-driven buyer behavior, and the manufacturer-distributor dynamics that shape chemical supply chains. We do not apply generic B2B templates.
