Surgeons, clinical staff, and hospital procurement teams research devices online before making purchasing decisions. If your medical device does not rank for the clinical searches, product comparisons, and specification queries they make, your competitors capture the evaluation. 95 Projects builds SEO, AI search optimization, and PPC strategies for medical device companies.
143% average organic traffic increase for B2B clients in the first 12 months
Regulatory-compliant content that ranks for clinical and procurement searches
Full-funnel strategy combining SEO, AI search, and PPC for medtech companies
Monthly organic visits
High-quality backlink placements
Revenue from organic
Physicians and clinical staff research devices online. Before requesting a demo or trial, surgeons and clinical teams search Google for device comparisons, clinical outcomes, and specifications. Your product needs to rank for these searches to enter the evaluation process.
Hospital procurement is increasingly digital. GPO catalogs and IDN purchasing departments use online research to evaluate and compare medical devices. If your product pages do not rank, you are excluded from the digital research phase that precedes purchasing decisions.
Your clinical data is a ranking asset. 510(k) clearances, clinical trial data, peer-reviewed publications, and outcome studies are highly searchable content. Most medical device companies store this data in PDFs or behind registration walls. Properly optimized, this content ranks for the exact searches clinicians make.
AI tools are becoming clinical research platforms. Physicians ask ChatGPT and Perplexity for device comparisons and clinical evidence summaries. Without AI search optimization, your device is absent from these increasingly influential conversations.
Your competitors are already investing. Agencies like Icovy, Jairus, and Digital Elevator have built practices around medtech marketing. The medical device companies investing in search now are building visibility that compounds over time, especially in the long evaluation cycles typical of this industry.
Before requesting a demo or trial, surgeons and clinical teams search Google for device comparisons, clinical outcomes, and specifications. Your product needs to rank for these searches to enter the evaluation process.
GPO catalogs and IDN purchasing departments use online research to evaluate and compare medical devices. If your product pages do not rank, you are excluded from the digital research phase that precedes purchasing decisions.
510(k) clearances, clinical trial data, peer-reviewed publications, and outcome studies are highly searchable content. Most medical device companies store this data in PDFs or behind registration walls. Properly optimized, this content ranks for the exact searches clinicians make.
Physicians ask ChatGPT and Perplexity for device comparisons and clinical evidence summaries. Without AI search optimization, your device is absent from these increasingly influential conversations.
How many high-intent prospects find you through search each month. We optimize for leads that convert to real opportunities.
We connect search performance to actual pipeline and closed deals, not just rankings and traffic numbers.
Organic search compounds over time, reducing your cost per lead while paid channels get more expensive every quarter.
Rankings across Google, AI search platforms, and industry-specific searches where your buyers are actively looking.
ChatGPT Result
Revenue
Time to Results
Increase in Commercial Keywords
Increase in Top 3 Rankings
Monthly Visitors
Collection Page Clicks
Sales Page Clicks
Time to Results
We build search strategies around how medical device purchasing actually works: product pages optimized for clinical terminology and device specifications, comparison content targeting evaluation-phase searches, and clinical evidence pages that rank for outcome and efficacy queries. Content strategy includes procedure-specific landing pages, clinical application guides, and regulatory milestone content (510(k) clearances, CE marking). Technical SEO ensures your product catalog, clinical resource library, and physician-facing content are properly indexed and structured. Link building targets medical publications, clinical research sites, and healthcare industry directories.
Physicians and clinical staff are using AI tools for device research. We optimize your product data, clinical evidence, and content so AI platforms recommend your device when clinicians ask comparison and recommendation questions. This includes structured product and clinical data, entity optimization, and content formatting that LLMs prioritize when generating device comparisons.
PPC captures physicians and procurement officers searching for specific device categories right now. We build campaigns around clinical procedure terms, device comparisons, specification-based queries, and competitor device searches. Campaign structure accounts for the long medical device sales cycle: physician awareness, clinical evaluation, procurement review, and purchasing decision. We optimize for demo requests and sample orders, not just clicks.
We learn about your device portfolio, clinical applications, regulatory status, buyer personas (physicians, clinical staff, procurement), and revenue goals. We identify which products and clinical categories have the highest search potential.
We audit your current search presence, analyze competitor strategies, map keyword opportunities across clinical terms, device specifications, and procurement searches, and deliver a 90-day roadmap.
Product page optimization, clinical content development, regulatory milestone content, technical SEO implementation, PPC campaign launches, and link building through medical and healthcare industry channels.
Monthly reporting on organic traffic by product/clinical category, keyword rankings, PPC performance, and lead attribution from search (demo requests, trial initiations, procurement inquiries).
Something fundamental is changing in how buyers find suppliers. ChatGPT, Perplexity, and Google AI Overviews are answering procurement and product research questions with synthesized recommendations. If your company is not part of those answers, you are invisible to a growing segment of decision-makers.
If you are not showing up in AI search results, you are losing pipeline you never even knew existed. We optimize your content, authority signals, and structured data so AI platforms recognize your company as a trusted source in medical device.
In medical device, a single deal can be worth thousands or tens of thousands. That means every organic lead has outsized revenue potential.
Buyers in this space stick with suppliers they trust. One client won through search can generate revenue for years.
Unlike paid ads that get more expensive every quarter, SEO compounds. The content and authority you build today keeps generating leads next year.
Your prospects do extensive research before making purchasing decisions. That means they are searching, and you need to be there when they do.
FDA guidelines, promotional compliance, and clinical claims. We build content strategies that rank without crossing regulatory lines.
Physicians evaluate. Procurement approves. We build search strategies that capture both audiences at their respective decision points.
Three channels under one agency. Integrated planning, consistent messaging, coordinated execution.
Our reporting connects search to demo requests, trial initiations, and procurement pipeline. Not just traffic.
Have questions about working with us? Book a 30-minute strategy call to discuss your goals and see if we’re a good fit.
No-pressure conversation
Clear next steps (if we’re a fit)
Talk directly to an expert
We develop content strategies that follow FDA promotional guidelines. We focus on clinical evidence, cleared indications, and factual product information. All content is designed for your regulatory team to review before publication.
Yes. Physicians search for device comparisons, clinical outcomes, and procedure-specific solutions. We build content that ranks for these clinical searches, capturing physician attention during the evaluation phase.
Physicians increasingly use AI tools for device research and comparisons. We optimize your clinical data and product content so AI platforms reference your device when clinicians ask comparison and recommendation questions.
Most medtech clients see ranking improvements within 3 to 6 months. Clinical and procedure-specific terms often have less competition than broad healthcare searches, which can accelerate results.
We target the searches procurement teams make when evaluating devices: specification comparisons, cost-of-care analysis terms, and clinical outcome queries. Our strategies capture both the physician champion and the procurement decision-maker.
PPC is highly effective for medical devices, especially for new product launches, conference tie-ins, and capturing searches from physicians evaluating competitive products. The high contract values in medtech make PPC ROI strong even with higher CPCs.
