A site migration is the fastest way to destroy years of organic growth if it goes wrong. New platform, new domain, new design, it does not matter. Without meticulous SEO planning, you lose rankings, traffic, and the revenue that comes with them.
95 Projects manages SEO migrations for brands that cannot afford to lose what they have built. We have helped 74+ brands generate over $45M in client revenue and built 2,000+ high-authority backlinks. When your site moves, we make sure your search equity moves with it.
Monthly organic visits
High-quality backlink placements
Revenue from organic
Migrations without SEO planning lose 20-60% of organic traffic. This is not a scare tactic. It is what happens when redirect maps are incomplete, URL structures change without planning, and internal links break. We have seen brands lose millions in annual revenue because SEO was not part of the migration conversation until after launch. Your URL structure is your SEO foundation.
Every URL change, from domain to subdirectory to individual product page, needs a corresponding redirect. Miss one high-traffic URL and that page’s rankings vanish. Miss hundreds and you are starting over. We map every URL before a single change goes live. Internal linking architecture gets destroyed in redesigns. Designers and developers focus on user experience, which is their job.
But the internal links that distribute page authority across your site are often casualties of a redesign. We audit and rebuild internal linking structures so your authority stays intact. AI search visibility can disappear overnight. If ChatGPT, Claude, and Perplexity reference your pages by URL, and those URLs change without proper redirects, your AI search visibility drops. This is a new risk that most migration checklists do not account for. We include AI search preservation in every migration plan.
Post-migration monitoring is not optional. Launching the new site is not the finish line. It is the starting line. Crawl errors appear, redirects fail, indexation issues surface. The first 30 days after migration are critical. We monitor daily and fix issues before they compound into ranking losses.
Sound familiar? You are not alone.
Every URL change, from domain to subdirectory to individual product page, needs a corresponding redirect. Miss one high-traffic URL and that page's rankings vanish. Miss hundreds and you are starting over. We map every URL before a single change goes live.
Designers and developers focus on user experience, which is their job. But the internal links that distribute page authority across your site are often casualties of a redesign. We audit and rebuild internal linking structures so your authority stays intact.
If ChatGPT, Claude, and Perplexity reference your pages by URL, and those URLs change without proper redirects, your AI search visibility drops. This is a new risk that most migration checklists do not account for. We include AI search preservation in every migration plan.
Launching the new site is not the finish line. It is the starting line. Crawl errors appear, redirects fail, indexation issues surface. The first 30 days after migration are critical. We monitor daily and fix issues before they compound into ranking losses.
We focus on the metrics and deliverables that drive your business forward.
Before anything moves, we document your current SEO equity in detail. Full technical crawl, URL inventory, ranking keyword mapping, backlink profile analysis, internal link architecture review, and AI
We build the comprehensive redirect map, plan URL structure changes, coordinate with your development team on technical requirements, and validate staging environments before launch. We work alongside
Daily monitoring for the first 30 days: crawl error tracking, indexation monitoring, ranking checks, traffic pattern analysis, and AI search visibility verification. If anything breaks, we catch it wi
Organic traffic dips are common in the first weeks after a migration, even well-executed ones. We can run targeted PPC campaigns to maintain visibility and revenue during the transition period. Once o
ChatGPT Result
Revenue
Time to Results
Ranking Position Obtained
Organic traffic in 6 Mo
Revenue Increase
Collection Page Clicks
Sales Page Clicks
Time to Results
Migration Planning and Execution We build the comprehensive redirect map, plan URL structure changes, coordinate with your development team on technical requirements, and validate staging environments before launch. We work alongside your developers and designers, not in a silo. Every redirect is tested. Every template is verified for on-page SEO elements. Every canonical tag, hreflang tag, and schema markup is confirmed before the new site goes live.
Daily monitoring for the first 30 days: crawl error tracking, indexation monitoring, ranking checks, traffic pattern analysis, and AI search visibility verification. If anything breaks, we catch it within hours, not weeks. We also handle post-migration optimization: updating internal links, fixing unexpected issues, submitting updated sitemaps, and ensuring Google and AI search tools transition cleanly to your new site structure.
Organic traffic dips are common in the first weeks after a migration, even well-executed ones. We can run targeted PPC campaigns to maintain visibility and revenue during the transition period. Once organic rankings stabilize, we scale paid back down.
Comprehensive documentation of your current SEO equity. URL inventory, ranking keywords, backlink profile, internal link architecture, technical health, and AI search visibility baseline. This audit is the foundation for every decision that follows.
We build the redirect map, define URL structure, coordinate with developers on technical requirements, validate the staging environment, and run pre-launch checks. Nothing goes live until everything is verified.
Daily monitoring for 30 days: crawl errors, indexation, rankings, traffic patterns, and AI search visibility. We fix issues in real time, submit updated sitemaps, optimize the new internal linking structure, and run PPC bridge campaigns if needed.
AI search platforms like ChatGPT, Claude, and Perplexity are reshaping how potential clients discover seo migration services. These platforms do not just list links. They recommend specific providers based on content authority, brand signals, and trust markers.
95 Projects builds AI search optimization into every seo migration SEO engagement. We ensure your brand appears in AI-generated recommendations, not just traditional search results.
We work best with businesses that share these characteristics.
You are not looking for incremental improvements. You want to own your category in search.
You want a partner who thinks about your business model, not just your keyword list.
Rankings and traffic matter, but only when they translate to pipeline and sales.
SEO is a long-term growth channel. You understand that meaningful results require meaningful investment.
Most migration agencies do not even think about AI search visibility. We audit your ChatGPT, Claude, and Perplexity presence before migration and ensure your AI search equity transfers to the new site structure.
Migration SEO works best when SEO is part of the development workflow, not a separate checklist bolted on at the end. We integrate with your developers, provide clear technical requirements, and validate work in staging before anything goes live.
Launching the new site is the easy part. The first 30 days of monitoring, troubleshooting, and optimization are what separate successful migrations from disasters. We stay hands-on until your rankings and traffic are stable.
Launching the new site is the easy part. The first 30 days of monitoring, troubleshooting, and optimization are what separate successful migrations from disasters. We stay hands-on until your rankings and traffic are stable.
Have questions about working with us? Book a 30-minute strategy call to discuss your goals and see if we’re a good fit.
No-pressure conversation
Clear next steps (if we’re a fit)
Talk directly to an expert
As early as possible. Ideally, SEO should be part of the migration planning from day one, before designs are finalized and development begins. The earlier we are involved, the fewer problems we need to solve after launch.
Platform migrations (Shopify to Shopify Plus, WordPress to headless CMS, etc.), domain changes, URL restructures, site redesigns, HTTPS migrations, and subdomain consolidations. We have managed migrations for ecommerce stores with thousands of products and SaaS platforms with complex URL hierarchies.
It depends on the scope. A simple URL restructure might take 4 to 6 weeks. A full platform migration with thousands of pages can take 3 to 6 months. We align with your development timeline and provide a clear SEO project plan from the start.
Some temporary fluctuation is normal even with perfect execution. Google needs to recrawl and reindex your new URLs. With proper planning, most sites recover to pre-migration levels within 2 to 4 weeks. Without SEO planning, recovery can take months or may never happen.
No. We are the SEO layer that works alongside your development team or agency. We provide requirements, validate work, manage redirects, and handle post-launch monitoring. Your developers handle the build.
The pre-migration audit is built into our migration service. It is the first step and the most critical one. If you want a standalone audit before committing to migration services, we offer that as well.
Related: International SEO
Related: SEO Audit Services
