Wholesale distributors sit at a critical point in the supply chain, but in search results, you are often squeezed out by the manufacturers above you and the retailers below you. 95 Projects builds SEO, AI search optimization, and PPC strategies that help distributors own the search terms their B2B buyers actually use.
143% average organic traffic increase for B2B clients in the first 12 months
Full-funnel search strategy covering SEO, AI search, and PPC for distributors
Pipeline-focused reporting that connects search visibility to actual purchase orders
Monthly organic visits
High-quality backlink placements
Revenue from organic
Manufacturers are going direct. More manufacturers are selling directly to end buyers through their own websites. If you are not visible in search, buyers may bypass you entirely and go straight to the source.
Your product knowledge is your competitive advantage, but it is invisible online. Distributors add value through product expertise, inventory availability, technical support, and logistics. None of that matters if buyers cannot find you when searching for the products you carry.
B2B buyers start their purchasing process with search. Whether they are looking for a specific part number, comparing suppliers, or researching product specifications, your buyers are on Google before they are on the phone. Distributors without search visibility lose deals before they even know the opportunity existed.
AI tools are becoming the new product research platform. Procurement teams are asking ChatGPT and Perplexity for supplier recommendations, product comparisons, and sourcing guidance. Distributors not optimized for AI search are excluded from these conversations.
Your margins depend on volume and retention. SEO drives consistent inbound traffic from qualified buyers, reducing your reliance on expensive outbound sales teams and giving your account managers more qualified leads to work.
More manufacturers are selling directly to end buyers through their own websites. If you are not visible in search, buyers may bypass you entirely and go straight to the source.
Distributors add value through product expertise, inventory availability, technical support, and logistics. None of that matters if buyers cannot find you when searching for the products you carry.
Whether they are looking for a specific part number, comparing suppliers, or researching product specifications, your buyers are on Google before they are on the phone. Distributors without search visibility lose deals before they even know the opportunity existed.
Procurement teams are asking ChatGPT and Perplexity for supplier recommendations, product comparisons, and sourcing guidance. Distributors not optimized for AI search are excluded from these conversations.
How many high-intent prospects find you through search each month. We optimize for leads that convert to real opportunities.
We connect search performance to actual pipeline and closed deals, not just rankings and traffic numbers.
Organic search compounds over time, reducing your cost per lead while paid channels get more expensive every quarter.
Rankings across Google, AI search platforms, and industry-specific searches where your buyers are actively looking.
ChatGPT Result
Revenue
Time to Results
Increase in Commercial Keywords
Increase in Top 3 Rankings
Monthly Visitors
Collection Page Clicks
Sales Page Clicks
Time to Results
We build search strategies around how distributors win: product category authority, brand-specific landing pages, application expertise content, and inventory/availability signals. We optimize your product pages to rank for the searches buyers actually make, including part numbers, brand names, product specifications, and application queries. Content strategy focuses on comparison guides, technical resources, and industry-specific buying guides that establish your distribution company as the go-to expert. Link building targets manufacturer partner pages, industry directories, and trade publications.
AI platforms are rapidly becoming procurement tools. When a buyer asks ChatGPT "who distributes [brand] products in the Midwest" or "best wholesale supplier for [product category]," your company needs to be in the answer. We optimize your content, product data, and brand authority signals so AI models reference and recommend your distribution company.
PPC captures immediate demand for the products you distribute. We build campaigns around your highest-margin product categories, brand terms you are authorized to sell, and high-intent procurement queries. Campaign structure accounts for the distributor pricing model: optimizing for average order value and customer lifetime value rather than single-transaction ROAS.
We learn about your product lines, brand partnerships, target buyers, and growth goals. We want to understand which categories drive the most revenue and where search visibility will create the biggest impact.
We audit your current search presence, analyze how manufacturers and competing distributors rank, identify keyword opportunities across your catalog, and deliver a 90-day prioritized roadmap.
Product and category page optimization, technical SEO implementation, content creation, PPC campaign launches, and link building. Your dedicated strategist ensures everything aligns with your distribution business model.
Monthly reporting on organic traffic by product category, keyword rankings, PPC performance and ROAS, and lead-to-order attribution from search.
Something fundamental is changing in how buyers find suppliers. ChatGPT, Perplexity, and Google AI Overviews are answering procurement and product research questions with synthesized recommendations. If your company is not part of those answers, you are invisible to a growing segment of decision-makers.
If you are not showing up in AI search results, you are losing pipeline you never even knew existed. We optimize your content, authority signals, and structured data so AI platforms recognize your company as a trusted source in wholesale distribution.
In wholesale distribution, a single deal can be worth thousands or tens of thousands. That means every organic lead has outsized revenue potential.
Buyers in this space stick with suppliers they trust. One client won through search can generate revenue for years.
Unlike paid ads that get more expensive every quarter, SEO compounds. The content and authority you build today keeps generating leads next year.
Your prospects do extensive research before making purchasing decisions. That means they are searching, and you need to be there when they do.
You do not manufacture the products, but you add enormous value through expertise, inventory, logistics, and service. We build search strategies that highlight your unique position in the supply chain.
Distributors often carry thousands of products across dozens of brands. We know how to structure and scale SEO across large, multi-brand catalogs.
SEO for long-term organic growth. AI search optimization for emerging discovery channels. PPC for immediate pipeline. One team, one strategy.
Our reporting connects search performance to business outcomes: qualified leads, quote requests, and purchase orders. Not just rankings.
Have questions about working with us? Book a 30-minute strategy call to discuss your goals and see if we’re a good fit.
No-pressure conversation
Clear next steps (if we’re a fit)
Talk directly to an expert
Distributors win by creating superior content: product comparisons, application guides, multi-brand category pages, and buying resources that manufacturers do not produce. We build content strategies that highlight your unique value as a distributor.
Yes. Multi-brand catalog SEO is one of our specialties. We structure brand landing pages, product category pages, and cross-brand comparison content to capture searches at every stage of the buying process.
AI tools like ChatGPT and Google AI Overviews are increasingly used for supplier research. We optimize your content so these tools recommend your distribution company when buyers ask for supplier or product recommendations.
Most distribution clients see ranking improvements within 3 to 6 months and meaningful traffic and lead growth by months 6 to 12. PPC provides immediate visibility while SEO compounds.
This is a common challenge. We build content strategies that emphasize the distributor’s value: multi-brand selection, inventory availability, technical support, and logistics. These are angles manufacturers rarely compete on.
We track rankings and traffic, but we also work with your team to attribute search performance to actual business outcomes: quote requests, PO submissions, new account creation, and revenue from search-driven customers.
