Stop Losing Deals to MSPs That Simply Show Up First
Your IT services firm delivers exceptional support and infrastructure management. But when a CFO or IT director searches for a managed service provider, they call the firms that appear on page one. If your MSP is buried on page three, your technical expertise never gets a chance to speak.
95 Projects helps IT services companies and MSPs build search visibility that generates qualified leads through SEO, AI search optimization, and PPC.
Monthly organic visits
High-quality backlink placements
Revenue from organic
Your referral pipeline has a ceiling. Referrals are your best lead source today. But they cannot get you into new verticals, new geographies, or in front of companies who do not know your name yet. SEO removes that ceiling.
IT buyers research online before they call anyone. A 2024 Gartner study found that B2B technology buyers spend 27% of their purchase journey researching independently online. If your firm does not appear in those searches, you are excluded before the conversation starts.
The MSP market is consolidating. With PE-backed rollups and national MSPs expanding aggressively, regional firms must differentiate or get absorbed. A strong digital presence is a competitive moat.
Recurring revenue depends on a steady pipeline. MSP economics depend on continuously adding managed services clients to offset churn. SEO provides a predictable, compounding lead channel that grows over time.
Sound familiar? You are not alone.
Referrals are your best lead source today. But they cannot get you into new verticals, new geographies, or in front of companies who do not know your name yet
A 2024 Gartner study found that B2B technology buyers spend 27% of their purchase journey researching independently online. If your firm does not appear in those searches, you are excluded before the conversation starts.
With PE-backed rollups and national MSPs expanding aggressively, regional firms must differentiate or get absorbed. A strong digital presence is a competitive moat.
MSP economics depend on continuously adding managed services clients to offset churn. SEO provides a predictable, compounding lead channel that grows over time.
Rankings and traffic are leading indicators. We focus on the numbers that actually grow your business and connect marketing activity to revenue.
The number of qualified inquiries generated through organic search and paid campaigns. We track the full pipeline from first click to signed engagement.
What you pay to acquire each new client through digital channels. We optimize campaigns to drive this number down while maintaining lead quality.
Your presence in Google Maps and local search results. For businesses that serve specific markets, local visibility drives the highest-converting traffic.
We connect every ranking improvement and ad click to actual revenue. Monthly reports show which channels and keywords drive real business results.
ChatGPT Result
Revenue
Time to Results
Ranking Position Obtained
Organic traffic in 6 Mo
Revenue Increase
Collection Page Clicks
Sales Page Clicks
Time to Results
We build search strategies around your specific service offerings: managed IT, cybersecurity, cloud services, compliance (HIPAA, SOC 2, CMMC), and more. Each service gets targeted content designed to rank for the exact searches your prospects make, from "managed IT services [city]" to "HIPAA compliant IT provider." We also address the technical SEO challenges unique to MSP websites: bloated service pages, thin content, and poor site architecture that confuses search engines.
IT decision-makers are already using AI tools to research vendors and compare MSPs. We optimize your digital footprint so AI models cite your firm when prospects ask about managed services, cybersecurity providers, or cloud migration partners. This is not theoretical. It is happening now.
For MSPs launching new service lines (SIEM, zero-trust security, cloud migration) or entering new markets, PPC generates leads immediately. We build campaigns targeting high-intent searches with landing pages designed for IT buyer conversion patterns.
We discuss your service stack, target verticals, competitive landscape, and growth goals with a senior strategist.
Comprehensive keyword research across your IT services offerings, competitive analysis, and technical audit. You receive a prioritized 90-day roadmap.
Technical fixes, service-line content creation, link building, AI search optimization, and PPC campaigns. Everything reviewed before launch.
Monthly reports on rankings, traffic, MQL volume, and pipeline impact. Strategy calls to refine based on results.
AI search is your next battleground. When a CEO asks ChatGPT “what should I look for in a managed service provider,” the firms cited in that answer will capture the next wave of buyers.
95 Projects builds AI search optimization into every engagement. We ensure your firm appears in AI-generated recommendations across ChatGPT, Perplexity, Google AI Overviews, and other platforms your potential clients are already using.
We work with it services and msp companies that are ready to invest in growth. Our clients are established firms looking to scale, not startups testing the waters.
You are not looking for incremental improvements. You want to be the first firm that appears when potential clients search for your services.
You want a partner who thinks strategically about your growth, not someone who just checks SEO boxes. You need a cohesive plan, not a checklist.
You care about consultations booked and revenue growth, not just rankings and traffic. We align our reporting to your business outcomes.
Premium results require premium commitment. Our engagements are designed for established firms that understand the value of long-term growth.
We build comprehensive strategies that capture demand across every service line and geography you serve.
MSP economics are unique. We optimize for leads that convert into long-term managed services contracts, not one-time project work.
We optimize for ChatGPT, Perplexity, and AI Overviews in every engagement, giving you an edge as AI-driven research becomes the norm for IT buyers.
We partner with established IT services firms that demand strategic depth. No templates. No junior teams.
Have questions about working with us? Book a 30-minute strategy call to discuss your goals and see if we’re a good fit.
No-pressure conversation
Clear next steps (if we’re a fit)
Talk directly to an expert
MSP SEO requires targeting both local service-area searches and vertical-specific terms (healthcare IT, manufacturing IT, etc.). It also demands content that addresses long evaluation cycles, compliance requirements, and multi-stakeholder buying committees.
Referrals are excellent but unpredictable. SEO creates a consistent, scalable pipeline that compounds over time. It also strengthens your position when referred prospects research your firm online before signing.
Absolutely. We create vertical-specific landing pages and content strategies that position your firm as the expert MSP for that industry. This niche approach consistently outperforms generic “IT services” targeting.
Most MSPs see meaningful ranking improvements within 3-4 months, with qualified lead volume increasing by month 6. Local markets with fewer established competitors often see results faster.
AI tools like ChatGPT and Perplexity are increasingly used by business leaders to research technology partners. We ensure your firm appears in AI-generated recommendations, giving you visibility in a channel your competitors likely have not addressed.
