Homeowners start every project with a search. Whether they need an HVAC repair, a pool builder, a new roof, or a custom home, the contractors who appear at the top of local search results get the calls.
95 Projects delivers SEO, AI search optimization, and PPC strategies for home services companies across every major trade. We build organic visibility that generates consistent, qualified leads month after month.
Monthly organic visits
High-quality backlink placements
Revenue from organic
Home services search is intensely local and intent-driven. When a homeowner searches for “HVAC repair near me” or “pool builder in [city],” they are ready to hire.
The companies that appear in those results win the work. Effective home services SEO requires deep understanding of local search algorithms, Google Business Profile optimization, service-area targeting, and the seasonal dynamics that affect every trade differently. The competitive landscape is fierce.
National aggregators like Angi, HomeAdvisor, and Thumbtack dominate many SERPs. Beating them requires strategic content, strong local signals, and technical SEO that most general agencies cannot deliver.
AI search is creating new opportunities. Homeowners are increasingly asking ChatGPT and Google AI for contractor recommendations, project advice, and cost estimates. The companies optimized for AI citation will capture this growing demand.
We build specialized strategies for each home seo vertical.
HVAC searches are seasonal, urgent, and hyper-local. We build HVAC SEO strategies that capture emergency repair searches, seasonal maintenance queries, and installation keywords across your entire ser
Pool construction is a high-ticket, research-intensive purchase. We target homeowners in the consideration phase with design inspiration content, cost guides, and local showcase pages that position yo
Custom home builders sell a dream, and that dream starts with a search. We build SEO strategies around project portfolios, neighborhood guides, floor plan content, and the educational resources that t
Roofing SEO requires capturing both emergency storm damage searches and planned replacement projects. We build strategies that rank for urgent repair keywords, material comparison terms, and financing
Google Local Services Ads Are Changing the Landscape
HVAC spikes in summer and winter. Pool builders peak in spring. Roofing surges after storms. Your content calendar and optimization efforts must align with these patterns.
Each location page needs unique content, local relevance signals, and genuine value to rank effectively.
We monitor your Google Business Profile rankings for high-intent local searches in your target markets and optimize continuously.
We implement call tracking and form attribution so you can see exactly which leads came from organic search, AI search, or PPC campaigns.
ChatGPT Result
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We optimize your company's content to appear in AI-generated contractor recommendations and home improvement advice across ChatGPT, Perplexity, and Google AI Overviews. This includes entity optimization, project content structuring, and ongoing AI visibility monitoring.
Google Ads and LSA management designed for home services lead generation. Service-specific campaigns, call tracking, seasonal budget allocation, and conversion optimization tied to qualified lead and project booking rates.
We learn about your business, goals, and competitive landscape to identify where SEO, AI search, and PPC can drive the most impact.
We audit your current search presence, map competitive gaps, and build a prioritized roadmap tied to revenue potential.
Our team handles technical fixes, content creation, link building, AI optimization, and paid campaigns.
AI search platforms like ChatGPT, Claude, and Perplexity are reshaping how potential clients discover home seo services. These platforms do not just list links. They recommend specific providers based on content authority, brand signals, and trust markers.
95 Projects builds AI search optimization into every home seo SEO engagement. We ensure your brand appears in AI-generated recommendations, not just traditional search results.
We work best with businesses that share these characteristics.
You are not looking for incremental improvements. You want to own your category in search.
You want a partner who thinks about your business model, not just your keyword list.
Rankings and traffic matter, but only when they translate to pipeline and sales.
SEO is a long-term growth channel. You understand that meaningful results require meaningful investment.
We understand the unique challenges of home seo SEO. Our team has built successful strategies across this vertical.
SEO captures demand. AI search builds recommendation authority. PPC fills gaps. Together they create comprehensive search presence.
We maintain strict market exclusivity. Your competitors will never benefit from the strategies we build for you.
Our reporting ties directly to your business outcomes: qualified leads, consultations booked, and revenue attributed to search.
Have questions about working with us? Book a 30-minute strategy call to discuss your goals and see if we’re a good fit.
No-pressure conversation
Clear next steps (if we’re a fit)
Talk directly to an expert
Local pack improvements typically appear within 2 to 3 months. Organic ranking improvements for competitive service keywords take 4 to 6 months. Emergency service keywords (like HVAC repair or water damage) can rank faster due to local intent signals.
Yes. We work with home services companies in markets of all sizes, from single-city operations to multi-state service providers. Our strategies scale based on your service area and growth goals.
We build seasonal content calendars and adjust optimization priorities throughout the year. Pre-season content and technical preparation ensure you are ranking when demand peaks for your specific trade.
Yes. We manage LSA campaigns alongside organic SEO to maximize your visibility at every level of the search results page.
Critical. Review volume, quality, and recency are among the strongest ranking factors for local home services searches. We help build proactive review generation systems that drive both rankings and conversions.
We combine organic SEO, AI search optimization, and PPC into one integrated strategy. Most agencies focus on only one channel. We also optimize for AI search platforms, which most competitors have not addressed yet.
