Industrial buyers are searching online first. Whether they need a custom metal fabrication shop, a chemical supplier, or a wholesale distributor, the companies that appear at the top of search results get the RFQs.
95 Projects delivers SEO, AI search optimization, and PPC strategies for B2B industrial companies across 20+ verticals. We understand long sales cycles, technical product catalogs, and the procurement search behaviors that drive industrial purchasing decisions.
Monthly organic visits
High-quality backlink placements
Revenue from organic
Industrial search operates differently from consumer search. Buyers are procurement professionals, engineers, and operations managers searching for specific products, specifications, and suppliers. Generic SEO strategies built for consumer brands do not work here.
Industrial content requires deep technical accuracy. Product specifications, certifications, compliance documentation, and technical data sheets are core content assets that must be optimized for both search engines and buyer usability. Long, complex sales cycles mean your SEO strategy must address every stage of the procurement journey: from initial research and specification comparison through RFQ submission and vendor evaluation.
Distribution and supply chain keywords have unique patterns. Buyers search by part number, specification, material grade, and industry application. Your keyword strategy must capture all of these entry points.
AI search is rapidly transforming industrial procurement. Engineers and procurement professionals are using AI platforms to research suppliers, compare specifications, and shortlist vendors. Companies optimized for AI citation gain a significant competitive advantage.
We build specialized strategies for each b2b industrial seo vertical.
Manufacturing SEO targets OEM buyers, contract manufacturing searches, and capability-specific keywords. We optimize for process types, material specializations, and industry certifications. Learn mor
Industrial supply distributors compete against giants like Grainger and MSC Industrial. We build strategies that capture product-specific searches, industry application queries, and procurement-ready
Wholesale distributors need SEO strategies that target B2B buyers searching for bulk quantities, volume pricing, and reliable supply partnerships. Learn more about Wholesale Distribution SEO
Chemical supplier SEO requires compliance-aware content, SDS optimization, and technical specification targeting for procurement professionals researching chemical products. Learn more about Chemical
Digital Procurement Is Accelerating
Companies without strong organic visibility are excluded from consideration before the conversation starts.
Companies optimized for AI search citation gain a first-mover advantage.
ChatGPT Result
Revenue
Time to Results
Ranking Position Obtained
Organic traffic in 6 Mo
Revenue Increase
Collection Page Clicks
Sales Page Clicks
Time to Results
We optimize your company's products and capabilities to appear in AI-generated supplier recommendations and procurement research across ChatGPT, Perplexity, and Google AI Overviews. This includes entity authority building, specification content structuring, and capability-based content optimization.
Industrial-focused Google Ads campaigns, product listing ads, remarketing for long sales cycles, and LinkedIn advertising for reaching procurement professionals and engineers. All campaigns are built around RFQ generation and pipeline value.
We learn about your business, goals, and competitive landscape to identify where SEO, AI search, and PPC can drive the most impact.
Our team handles technical fixes, content creation, link building, AI optimization, and paid campaigns.
Monthly reports covering organic revenue, pipeline influenced, rankings gained, and AI search visibility.
AI search platforms like ChatGPT, Claude, and Perplexity are reshaping how potential clients discover b2b industrial seo services. These platforms do not just list links. They recommend specific providers based on content authority, brand signals, and trust markers.
95 Projects builds AI search optimization into every b2b industrial seo SEO engagement. We ensure your brand appears in AI-generated recommendations, not just traditional search results.
We work best with businesses that share these characteristics.
You are not looking for incremental improvements. You want to own your category in search.
You want a partner who thinks about your business model, not just your keyword list.
Rankings and traffic matter, but only when they translate to pipeline and sales.
SEO is a long-term growth channel. You understand that meaningful results require meaningful investment.
We understand the unique challenges of b2b industrial seo SEO. Our team has built successful strategies across this vertical.
SEO captures demand. AI search builds recommendation authority. PPC fills gaps. Together they create comprehensive search presence.
We maintain strict market exclusivity. Your competitors will never benefit from the strategies we build for you.
Our reporting ties directly to your business outcomes: qualified leads, consultations booked, and revenue attributed to search.
Have questions about working with us? Book a 30-minute strategy call to discuss your goals and see if we’re a good fit.
No-pressure conversation
Clear next steps (if we’re a fit)
Talk directly to an expert
Industrial SEO typically shows meaningful traffic and ranking improvements within 4 to 6 months. RFQ and pipeline impact follows within 6 to 9 months. The timeline depends on your product catalog size, competition level, and current domain authority.
Yes. Our team has experience creating SEO strategies for technically complex products across manufacturing, fabrication, distribution, and specialty industrial verticals. We work with your engineers and product experts to ensure content accuracy.
We build scalable catalog SEO architectures that optimize category pages, product detail pages, and specification content at scale. This includes structured data, internal linking strategies, and faceted navigation optimization.
Absolutely. Many industrial companies sell to both channels. We build strategies that address procurement professional search behavior and direct consumer searches without creating channel conflict.
Increasingly critical. Procurement professionals are using AI platforms to research suppliers, compare specifications, and build shortlists. Companies that appear in AI-generated recommendations have a significant advantage in the RFQ process.
Technical content wins in industrial SEO: application guides, specification comparisons, compliance documentation, case studies, and engineering resources. We develop content that serves both search engine rankings and buyer decision-making.
