The Executive Search Firms That Get Googled Win More Retainers
Board members, PE operating partners, and CHROs Google your firm before signing a retained search agreement. What they find shapes whether you get the call. Most executive search firms rely on relationships and reputation alone, which works until it does not.
95 Projects helps executive search firms build the digital authority that validates expertise, generates inbound inquiries, and keeps the firm visible between referrals.
Monthly organic visits
High-quality backlink placements
Revenue from organic
Reputation without visibility is a missed opportunity. Your firm has a sterling track record. But when a PE firm researches executive search partners for a portfolio company CEO hire, do they find your firm or a competitor with better SEO?
Boards research firms before calling. Nominating committees and board directors Google executive search firms before making introductions. A weak online presence creates doubt, even if your placement record is impeccable.
Thought leadership content wins retainers. Publishing insights on C-suite talent trends, succession planning, and leadership assessment positions your firm as a strategic advisor, not just a recruiter. This content works around the clock to attract new clients.
New market expansion requires search presence. When your firm enters a new industry vertical or geography, referrals take years to build. SEO accelerates that timeline by putting you in front of new audiences immediately.
Sound familiar? You are not alone.
Your firm has a sterling track record. But when a PE firm researches executive search partners for a portfolio company CEO hire, do they find your firm or a competitor with better SEO?
Nominating committees and board directors Google executive search firms before making introductions. A weak online presence creates doubt, even if your placement record is impeccable.
Publishing insights on C-suite talent trends, succession planning, and leadership assessment positions your firm as a strategic advisor, not just a recruiter. This content works around the clock to attract new clients.
When your firm enters a new industry vertical or geography, referrals take years to build. SEO accelerates that timeline by putting you in front of new audiences immediately.
Rankings and traffic are leading indicators. We focus on the numbers that actually grow your business and connect marketing activity to revenue.
The number of qualified inquiries generated through organic search and paid campaigns. We track the full pipeline from first click to signed engagement.
What you pay to acquire each new client through digital channels. We optimize campaigns to drive this number down while maintaining lead quality.
Your presence in Google Maps and local search results. For businesses that serve specific markets, local visibility drives the highest-converting traffic.
We connect every ranking improvement and ad click to actual revenue. Monthly reports show which channels and keywords drive real business results.
ChatGPT Result
Revenue
Time to Results
Ranking Position Obtained
Organic traffic in 6 Mo
Revenue Increase
Collection Page Clicks
Sales Page Clicks
Time to Results
We create search strategies that reflect the premium nature of retained executive search. This means ranking for high-value, long-tail keywords like "board of directors search firm," "healthcare CEO executive search," or "private equity executive recruiter," terms that signal buyer intent for retained engagements. Content strategy focuses on thought leadership: talent market reports, C-suite hiring guides, and industry-specific leadership analyses that establish your firm's intellectual authority.
Board members, PE professionals, and CHROs increasingly use AI research tools to identify and evaluate search firms. We ensure your firm appears in AI-generated recommendations for executive search queries, building visibility in a channel competitors have not yet addressed.
For executive search firms expanding into new verticals (life sciences, technology, financial services) or new geographies, PPC provides immediate visibility. We target the specific searches decision-makers make when they need to hire a search firm, with landing pages designed for high-consideration conversions.
We discuss your firm's practice areas, target verticals, competitive positioning, and growth objectives in a substantive strategy session.
Keyword research across your practice areas, competitive analysis of top executive search firms online, and a full technical audit. Delivered as a prioritized 90-day plan.
Technical SEO, thought leadership content development, link building from authoritative publications, AI search optimization, and PPC campaigns. Every piece reviewed before publication.
Monthly reports on rankings, traffic, engagement inquiries, and pipeline impact. Strategic review calls to refine direction.
AI tools are becoming the first stop for board research. When a board member asks an AI assistant “top executive search firms for fintech CEO placement,” your firm must appear in that answer.
95 Projects builds AI search optimization into every engagement. We ensure your firm appears in AI-generated recommendations across ChatGPT, Perplexity, Google AI Overviews, and other platforms your potential clients are already using.
We work with executive search firms that are ready to invest in growth. Our clients are established firms looking to scale, not startups testing the waters.
You are not looking for incremental improvements. You want to be the first firm that appears when potential clients search for your services.
You want a partner who thinks strategically about your growth, not someone who just checks SEO boxes. You need a cohesive plan, not a checklist.
You care about consultations booked and revenue growth, not just rankings and traffic. We align our reporting to your business outcomes.
Premium results require premium commitment. Our engagements are designed for established firms that understand the value of long-term growth.
Executive search is not a transactional business. We build digital strategies that validate and enhance your reputation, not replace the relationship.
Our campaigns reach the boards, PE operating partners, and C-suite executives who engage search firms, not candidates browsing job boards.
We optimize for the AI tools board members and PE professionals already use to research service providers.
Limited client roster. Senior strategists. No templates. The same level of service you provide to your clients.
Have questions about working with us? Book a 30-minute strategy call to discuss your goals and see if we’re a good fit.
No-pressure conversation
Clear next steps (if we’re a fit)
Talk directly to an expert
SEO does not replace relationships. It validates them. When a prospective client Googles your firm, strong search presence confirms the reputation your referral network built. It also opens doors to clients outside your existing network.
Thought leadership that demonstrates strategic insight: talent market analyses, leadership assessment frameworks, succession planning guides, and industry-specific C-suite hiring trends. This content positions your firm as a strategic advisor.
Executive search has longer consideration cycles than most industries. You will see ranking improvements within 3-4 months, with inquiry volume building over 6-12 months as your thought leadership content establishes authority.
Yes. We create targeted content and landing pages for each practice area, from “healthcare CEO search firm” to “fintech CTO executive recruiter,” capturing demand across all your specializations.
We optimize your firm’s content and digital presence so AI platforms cite your firm when users ask about executive search services. This includes entity building, structured content, and strategic presence across authoritative business publications.
