Shippers Are Searching for Logistics Partners. Are They Finding You?
When a supply chain director needs a new 3PL, freight broker, or carrier, they start with Google. They search for providers by service type, lane, and specialization. If your logistics company does not appear in those results, you are invisible to companies actively looking for exactly what you offer.
95 Projects helps logistics and freight companies build search visibility that generates qualified shipper inquiries through SEO, AI search optimization, and PPC.
Monthly organic visits
High-quality backlink placements
Revenue from organic
Procurement has moved online. Government agencies, developers, and general contractors now research engineering firms through search engines before issuing RFPs. If your firm is invisible online, you are invisible during the selection process.
Your competitors are investing in digital. The engineering firms winning the most contracts are not necessarily the most capable. They are the ones showing up when project owners search “structural engineering firm [city]” or “environmental remediation engineer near me.”
Referral networks have limits. Your existing relationships sustain your firm today, but they cannot open doors in new markets, new geographies, or new service verticals. SEO does that.
Thought leadership builds trust before the first meeting. Publishing expert content on topics like seismic design, stormwater management, or energy efficiency positions your firm as the authority. When a prospect reads your analysis before contacting you, the sales conversation starts at a higher level.
AI is reshaping how firms get shortlisted. When someone asks an AI assistant to recommend engineering firms for a specific project type, your firm needs to be in that answer. This is the next frontier of business development.
Sound familiar? You are not alone.
Supply chain managers, procurement teams, and logistics directors research 3PLs, freight brokers, and carriers through Google before requesting quotes. If you are not ranking, you are not being considered.
Forward-thinking logistics companies are building organic search pipelines while you rely on load boards and cold outreach. Every month you wait, their advantage compounds.
Competing on price through load boards erodes margins. SEO positions your company as a premium partner, attracting shippers who value reliability, technology, and service quality over lowest bid.
If you specialize in temperature-controlled freight, hazmat logistics, last-mile delivery, or cross-border shipping, there are high-intent keywords with strong demand that most competitors ignore entirely.
Rankings and traffic are leading indicators. We focus on the numbers that actually grow your business and connect marketing activity to revenue.
The number of qualified inquiries generated through organic search and paid campaigns. We track the full pipeline from first click to signed engagement.
What you pay to acquire each new client through digital channels. We optimize campaigns to drive this number down while maintaining lead quality.
Your presence in Google Maps and local search results. For businesses that serve specific markets, local visibility drives the highest-converting traffic.
We connect every ranking improvement and ad click to actual revenue. Monthly reports show which channels and keywords drive real business results.
ChatGPT Result
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We build search strategies around your specific services and target industries. Whether you operate as a 3PL, freight brokerage, asset-based carrier, or specialized logistics provider, we create content and landing pages that rank for the searches your ideal shippers make. Content strategy includes publishing supply chain insights, logistics guides, and industry-specific transportation content that establishes your company as a thought leader, not just another freight provider.
Logistics buyers are already using AI tools to research providers. We optimize your company's digital footprint so AI models recommend your services when shippers ask about freight solutions, 3PL partnerships, or specialized logistics providers. This channel is growing fast, and early movers capture disproportionate advantage.
For logistics companies launching new service lanes, expanding into new regions, or pursuing specific industry verticals, PPC delivers immediate shipper leads. We target high-intent searches like "LTL freight company [region]" or "3PL for ecommerce fulfillment" with conversion-optimized landing pages.
We discuss your service offerings, target industries, lane coverage, and growth objectives with a senior strategist.
Keyword research across your services and target verticals, competitive analysis, and technical audit. Delivered as a prioritized 90-day plan.
Technical SEO, supply chain content creation, link building from industry publications, AI search optimization, and PPC campaigns. Everything reviewed before launch.
Monthly reports on rankings, traffic, shipper leads, and pipeline impact. Strategy calls to optimize based on results.
AI-powered search tools are increasingly used by procurement professionals and project managers to research firms. We ensure your engineering company appears in AI-generated recommendations by optimizing your content, technical authority signals, and project case studies for platforms like ChatGPT, Perplexity, and Google AI Overviews.
95 Projects builds AI search optimization into every engagement. We ensure your firm appears in ChatGPT, Perplexity, and Google AI Overview results when prospects search for services you provide.
We work with engineering firms that are ready to invest in long-term digital growth. If your firm has a strong reputation but needs more visibility online, we should talk.
You are not looking for incremental improvements. You want to be the first firm that appears when potential clients search for your services.
You want a partner who thinks strategically about your growth, not someone who just checks SEO boxes. You need a cohesive plan, not a checklist.
You care about consultations booked and revenue growth, not just rankings and traffic. We align our reporting to your business outcomes.
Premium results require premium commitment. Our engagements are designed for established firms that understand the value of long-term growth.
Engineering services are not impulse purchases. We build marketing systems for 6-18 month sales cycles where trust and credibility drive decisions.
Our campaigns reach developers, facility owners, government procurement officers, and general contractors, the people who hire engineering firms.
We optimize for ChatGPT, Perplexity, and Google AI Overviews as part of every engagement, ensuring your firm appears in the next generation of search.
We work with a limited number of professional services firms to deliver the strategic depth your growth demands.
Have questions about working with us? Book a 30-minute strategy call to discuss your goals and see if we’re a good fit.
No-pressure conversation
Clear next steps (if we’re a fit)
Talk directly to an expert
We create targeted content and landing pages for each discipline (civil, structural, environmental, MEP, etc.), ensuring your firm ranks for searches specific to each service line. This approach captures demand across all your capabilities.
Government procurement officers and private-sector clients research firms online before issuing or responding to RFPs. A strong search presence ensures your firm is on the shortlist before the formal process begins.
Engineering firms typically see ranking improvements within 3-4 months, with lead generation accelerating by month 6-8. Markets with less online competition often see faster results.
Yes. We build location-specific landing pages and local SEO strategies for each market your firm serves, whether that is a single metro area or multiple states.
We optimize your content and digital presence so AI platforms cite your firm when users ask questions about engineering services. This includes structured data, entity building, and strategic content placement.
