Patent and IP Attorneys Who Get Found Online Win Higher-Value Matters
When an inventor needs patent counsel, a startup needs trademark protection, or a corporation faces an infringement dispute, the search starts online. The IP attorneys who appear first get the consultation request. Everyone else waits for referrals.
95 Projects helps patent and IP attorneys build search visibility that generates qualified client inquiries through SEO, AI search optimization, and PPC.
Monthly organic visits
High-quality backlink placements
Revenue from organic
In-house counsel and CEOs research firms online. Before reaching out to a law firm, general counsel research options, compare firm profiles, and read thought leadership. A weak online presence signals a firm that may not be current or competitive.
Most law firm SEO targets the wrong audience. PI lawyers and criminal defense attorneys dominate law firm SEO. Corporate law firms need strategies that target business decision-makers, not individuals searching “lawyer near me.”
Thought leadership content wins high-value engagements. Publishing analyses of recent regulatory changes, M&A trends, or contract law developments positions your firm as the knowledgeable advisor corporate clients seek.
Referral networks have geographic and sector limits. Your reputation is strong in your current network, but SEO introduces your firm to general counsel and business leaders in industries and geographies your partners have not penetrated yet.
AI is changing how legal counsel is sourced. When a CFO asks an AI assistant to recommend corporate law firms for a specific transaction type, your firm needs to be in that recommendation.
Sound familiar? You are not alone.
When an inventor has a patentable idea or a startup needs IP strategy, their first move is a Google search. "Patent attorney near me" and "how to patent an invention" are high-volume, high-intent searches your firm should own.
When a corporation evaluates IP law firms for a portfolio review, licensing strategy, or litigation matter, in-house counsel researches firms online. A strong search presence puts you on the shortlist.
Patent and IP law is inherently technical. Publishing detailed content about patent prosecution, prior art analysis, claim drafting, and IP strategy demonstrates expertise that generic law firm content cannot match.
If your firm focuses on biotech patents, software IP, pharmaceutical patents, or design patents, there are high-value keywords with strong demand that most IP firms are not targeting.
Rankings and traffic are leading indicators. We focus on the numbers that actually grow your business and connect marketing activity to revenue.
The number of qualified inquiries generated through organic search and paid campaigns. We track the full pipeline from first click to signed engagement.
What you pay to acquire each new client through digital channels. We optimize campaigns to drive this number down while maintaining lead quality.
Your presence in Google Maps and local search results. For businesses that serve specific markets, local visibility drives the highest-converting traffic.
We connect every ranking improvement and ad click to actual revenue. Monthly reports show which channels and keywords drive real business results.
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Organic traffic in 6 Mo
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We build search strategies that cover both sides of your practice: patent prosecution (attracting inventors and startups) and IP litigation/advisory (attracting corporations). Each area gets targeted content and landing pages designed to rank for high-intent searches. Technical content is the cornerstone. We help you publish patent guides, prosecution process explanations, industry-specific IP analyses, and case commentary that showcase your technical depth and drive organic rankings.
Inventors, startup founders, and in-house counsel increasingly use AI tools to research patent attorneys and IP strategies. We optimize your firm's digital presence so AI platforms cite your expertise when users ask about patent prosecution, trademark registration, IP litigation, or technology-specific patent questions.
For IP firms expanding into new technology sectors or geographic markets, PPC generates immediate visibility. We target high-intent searches like "patent attorney for biotech invention" or "trade secret litigation lawyer" with landing pages designed for complex legal services conversion.
We discuss your practice areas, technology specializations, target clients, and growth objectives with a senior strategist.
Keyword research across your patent and IP specialties, competitive analysis of top-ranking IP law content, and a technical audit. Delivered as a prioritized 90-day plan.
Technical SEO, IP-focused content creation, link building from legal and technology publications, AI search optimization, and PPC campaigns. All content reviewed by your attorneys before publication.
Monthly reports on rankings, traffic, client inquiries, and pipeline impact. Strategy calls to refine direction based on results.
AI is changing how legal counsel is sourced. When a CFO asks an AI assistant to recommend corporate law firms for a specific transaction type, your firm needs to be in that recommendation.
95 Projects builds AI search optimization into every engagement. We ensure your firm appears in ChatGPT, Perplexity, and Google AI Overview results when prospects search for services you provide.
We work with corporate law firms that are ready to invest in long-term digital growth. If your firm has a strong reputation but needs more visibility online, we should talk.
You are not looking for incremental improvements. You want to be the first firm that appears when potential clients search for your services.
You want a partner who thinks strategically about your growth, not someone who just checks SEO boxes. You need a cohesive plan, not a checklist.
You care about consultations booked and revenue growth, not just rankings and traffic. We align our reporting to your business outcomes.
Premium results require premium commitment. Our engagements are designed for established firms that understand the value of long-term growth.
Corporate law is not PI law. We build strategies that target general counsel, CFOs, and board members, not consumers searching for a lawyer.
We develop content strategies that position your partners as authorities in their practice areas, driving both search rankings and client trust.
We ensure your firm appears when executives and in-house counsel use AI tools to research legal service providers.
Limited client roster. Senior strategists. The same level of professionalism your firm delivers to its own clients.
Have questions about working with us? Book a 30-minute strategy call to discuss your goals and see if we’re a good fit.
No-pressure conversation
Clear next steps (if we’re a fit)
Talk directly to an expert
SEO does not replace relationships. It creates new ones. When general counsel or CEOs research legal options online, your firm’s thought leadership content introduces your practice to decision-makers outside your current network.
Significantly. Consumer law SEO targets individuals searching “lawyer near me.” Corporate law SEO targets business executives researching specific legal issues, transactions, or regulatory challenges. Different audience, different strategy, different keywords.
Regulatory analyses, deal commentary, industry-specific legal guides, and practice-area thought leadership. Content that demonstrates the depth of legal thinking your firm brings to engagements.
Ranking improvements appear within 3-4 months. Client inquiries build over 6-12 months as your thought leadership establishes authority. Given the high value of corporate law engagements, even a small increase in qualified inquiries delivers significant ROI.
We optimize your content so AI platforms cite your firm when executives ask about corporate legal services. This includes entity optimization, structured content, and strategic placement across legal and business publications.
