SEO · AI Search · PPC
Search marketing for B2B and high-ticket brands, across Google and AI search platforms like ChatGPT, Claude, and Perplexity.
Real strategists, not autopilot. Meet the team ↓
What we do
Strategy. Execution. Results. Start with the channel you need most, or combine them as you grow.
Start with one channel or combine them. Every program is measured on revenue, and when you run more than one, each channel's data makes the others work harder.
Rank the pages that drive sales and leads: category pages, landing pages and service pages.
Explore SEO services →02Make your brand discoverable in AI answers where buyers research and compare.
Explore AI search marketing →03Capture demand immediately while SEO compounds, starting with search and shopping.
Explore PPC →Proof
Real revenue and recommendations from search and AI search.

A B2B staffing firm that became the #1 ChatGPT result for its category.

A Shopify brand that went from absent to the top recommendation for its buying prompt.

Collection and sales pages built to rank, with results inside six months.
Not a little of everything. Deep, dedicated strategies for the specific businesses we grow, across search and AI answers.
Get recommended when buyers ask ChatGPT, Claude, and Perplexity.
Your next client is asking AI who to hire. We get your firm named and cited in ChatGPT, Claude, and Perplexity when buyers ask for the best provider in your field.
Senior-led and in-house. You work with the people doing the work, not juniors learning on your account.

“People are searching for what you sell. Either your brand shows up, or a competitor’s does.”

Austin Coker
Ali Ijaz
Morta Coker
Alejandro Moreno
Hope Dasher
Sabrina Lopez
Hassan Raza
Sarah Flowers
Shara Idnay
Jovelyn Gentallan
Talal Hassan
Helen GambaWhy 95 Projects
Growth work, not maintenance mode, run by the experts who actually work on your site.
Book a CallWe speak in numbers and tradeoffs.
Growth work, not "maintenance mode".
Direct communication with the expert actually working on your website.
Sustainable strategies built to last years, not months.
Search evolves from Google to AI platforms; we stay at the front of where customers are.
From the blog
Recent research and playbooks from the team, for the two kinds of companies we grow most.

Have questions about working with us? Book a 30-minute strategy call to discuss your goals and see if we're a good fit.
We work best with $1M-$50M B2B companies and high-AOV DTC brands where one new customer is worth $1K+ and buyers research carefully before purchasing. Industries with deep results: B2B SaaS, ecommerce (CPG, apparel, outdoor, beauty, supplements), professional services (M&A, wealth management, recruiting), home services, and specialty B2B (medical devices, industrial supply). If you’re under $500K in revenue or selling impulse purchases where buyers don’t research, there are usually better channels for you than us.
A senior strategist with real experience in your industry. No junior account managers, no offshore content factory, no middlemen clogging up communication between you and the people executing the work. You talk directly to the team writing your content briefs, vetting your link placements, and reviewing your reports. That structure is the reason our communication is fast and our work doesn’t get watered down by handoffs.
All of them, including custom-built sites. Shopify, WordPress, Webflow, Framer, BigCommerce, Squarespace, Wix, Magento, Sanity, Contentful, plus plenty of fully custom builds. We’ve delivered SEO and GEO results on every major platform. The only real requirement is that we have edit access to the things the work touches: content, meta tags, schema markup, internal linking, and technical hygiene. We have favorites for ease and speed (Shopify and WordPress are simple, Webflow is clean), but in practice the CMS almost never holds a campaign back. The execution does.
GEO is Generative Engine Optimization: getting your brand recommended when buyers ask AI engines like ChatGPT, Perplexity, Claude, or Gemini for product or vendor shortlists. A growing share of B2B and high-ticket buyer research now happens inside AI assistants. Buoy went from invisible to #1 on ChatGPT for "best electrolytes with no sweeteners" in 3 weeks. Constant Hire generated $70K in direct revenue from ChatGPT in 4 months. The volume is smaller than Google today, but the intent is higher and the competition is light. Early movers in each niche are locking in citations that compound.
Because we’re search marketing experts, full stop. SEO, Google Ads, and GEO are all the same discipline at heart: showing up at the exact moment a buyer is researching what to buy. We know how people research and how they buy, especially in B2B and high-AOV ecommerce. We’re not here to chase flashy paid social impressions. At $1M-$50M your buyers almost always research before they buy, and search is where the real money lives. If you need paid social, we’ll refer you to specialists we trust.
We’re senior-led, integrated, and we report on metrics that hit your P&L. Catchmaster came to us after two failed agency partnerships and we made SEO a highly profitable marketing channel for them in 6 months. Our goal is to work with clients for 3+ years, and many of our clients have been with us that long or longer. That only happens one way: we make you enough money that firing us would be stupid. We’re not naive. If we’re a major profit center for your business, retention takes care of itself. That IS our retention strategy.
By how much money you’re making. Traffic, rankings, impressions are inputs. The output we care about is revenue and profit from search marketing. Our goal is to make ourselves a major profit center for your business, because that’s our retention strategy: make it stupid for you to cancel. The way that happens is by turning search marketing into a highly profitable channel. If we’re driving real revenue, we don’t need a clever renewal pitch. If we’re not, no fancy reporting will save us. The metric is simple: are you making more money than you were before us, and is the math justifying the spend?
Engagements start at $5K/month minimum for SEO and GEO work. PPC is priced separately based on your ad spend. Our average client invests $8.5K/month across SEO, PPC, and GEO combined. Some clients invest over $33K/month, and they do it profitably: return on their search marketing spend runs over 10x every month for those programs. We don’t lock you into multi-year contracts. Book a 30-min call and we’ll give you a fit assessment and a price range before you commit to anything.