SEO · AI Search · PPC

We Make It Easy for Your Next Customer to Find You

Search marketing for B2B and high-ticket brands, across Google and AI search platforms like ChatGPT, Claude, and Perplexity.

Austin CokerAli IjazMorta CokerSabrina LopezHassan RazaAlejandro Moreno

Real strategists, not autopilot. Meet the team ↓

Across our client engagements
~$45M
revenue from organic search
Estimated revenue associated with organic and search performance
415,000+
monthly organic visits
Across active clients (client-reported rolling average)
2,300+
high-quality backlink placements
Traffic-vetted, niche-relevant, reputable sites
Trusted by the world's leading brands
SuperiorCare Pet logo
The Archiology logo
Maceoo logo
MexMax logo
Discount Filters logo
Low Country Littles logo
Docshield logo
Miss Circle logo
GambleMind logo
Crewcost logo
Foodja logo
Catchmaster logo
Buoy logo
Penn Tool Co logo
AdvizorPro logo
Constant Hire logo
7bet logo
The Custom Captain logo

What we do

Search marketing built for revenue.

Strategy. Execution. Results. Start with the channel you need most, or combine them as you grow.

Proof

Case Studies

Real revenue and recommendations from search and AI search.

Constant Hire: $70,000 from ChatGPT in 4 months
B2B · AI search

Constant Hire: $70,000 from ChatGPT in 4 Months

A B2B staffing firm that became the #1 ChatGPT result for its category.

#1ChatGPT result
$70Krevenue
4 motime to results
Read the case study ›
Buoy: #1 on ChatGPT in 3 weeks
Ecommerce · AI search

Buoy: Invisible to #1 on ChatGPT in 3 Weeks

A Shopify brand that went from absent to the top recommendation for its buying prompt.

#1recommended result
3 wkstime to results
87%recommendation rate
Read the case study ›
Catchmaster: 0 to 44k monthly organic visitors
Ecommerce · SEO

Catchmaster: 0 → 44k Monthly Organic Visitors

Collection and sales pages built to rank, with results inside six months.

13,000+collection page clicks
6,000+sales page clicks
6 motime to results
Read the case study ›
Who we work with

The industries and niches we go deep on.

Not a little of everything. Deep, dedicated strategies for the specific businesses we grow, across search and AI answers.

Industries we specialize in

B2B Services & Firms

Get recommended when buyers ask ChatGPT, Claude, and Perplexity.

Your next client is asking AI who to hire. We get your firm named and cited in ChatGPT, Claude, and Perplexity when buyers ask for the best provider in your field.

The team

The people behind your results

Senior-led and in-house. You work with the people doing the work, not juniors learning on your account.

Austin Coker

“People are searching for what you sell. Either your brand shows up, or a competitor’s does.”

Austin CokerCEO & Founder, 95 Projects
The 95 Projects team
Austin CokerAustin Coker
CEO & Founder
Ali IjazAli Ijaz
Head of Strategy
Morta CokerMorta Coker
Head of Digital PR
Alejandro MorenoAlejandro Moreno
Digital PR Specialist
Hope DasherHope Dasher
Content Specialist
Sabrina LopezSabrina Lopez
Head of Content
Hassan RazaHassan Raza
Head of Operations
Sarah FlowersSarah Flowers
Content Specialist
Shara IdnayShara Idnay
Digital PR Specialist
Jovelyn GentallanJovelyn Gentallan
Digital PR Specialist
Talal HassanTalal Hassan
Junior SEO
Helen GambaHelen Gamba
Head of Accounting

Why 95 Projects

Why companies stick with us for years.

Growth work, not maintenance mode, run by the experts who actually work on your site.

Book a Call
✓

Revenue focused

We speak in numbers and tradeoffs.

✓

Partners, not vendors

Growth work, not "maintenance mode".

✓

Talk to experts

Direct communication with the expert actually working on your website.

✓

Long-term growth

Sustainable strategies built to last years, not months.

✓

Constant testing

Search evolves from Google to AI platforms; we stay at the front of where customers are.

Frequently Asked Questions

Austin Coker

Schedule an Intro Call

Have questions about working with us? Book a 30-minute strategy call to discuss your goals and see if we're a good fit.

  • ✓ No-pressure conversation
  • ✓ Clear next steps (if we’re a fit)
  • ✓ Talk directly to an expert
Book Your Call Now
What types of brands do you work best with?

We work best with $1M-$50M B2B companies and high-AOV DTC brands where one new customer is worth $1K+ and buyers research carefully before purchasing. Industries with deep results: B2B SaaS, ecommerce (CPG, apparel, outdoor, beauty, supplements), professional services (M&A, wealth management, recruiting), home services, and specialty B2B (medical devices, industrial supply). If you’re under $500K in revenue or selling impulse purchases where buyers don’t research, there are usually better channels for you than us.

Who actually works on my account?

A senior strategist with real experience in your industry. No junior account managers, no offshore content factory, no middlemen clogging up communication between you and the people executing the work. You talk directly to the team writing your content briefs, vetting your link placements, and reviewing your reports. That structure is the reason our communication is fast and our work doesn’t get watered down by handoffs.

What CMS do you work with?

All of them, including custom-built sites. Shopify, WordPress, Webflow, Framer, BigCommerce, Squarespace, Wix, Magento, Sanity, Contentful, plus plenty of fully custom builds. We’ve delivered SEO and GEO results on every major platform. The only real requirement is that we have edit access to the things the work touches: content, meta tags, schema markup, internal linking, and technical hygiene. We have favorites for ease and speed (Shopify and WordPress are simple, Webflow is clean), but in practice the CMS almost never holds a campaign back. The execution does.

What's GEO and is it actually worth investing in yet?

GEO is Generative Engine Optimization: getting your brand recommended when buyers ask AI engines like ChatGPT, Perplexity, Claude, or Gemini for product or vendor shortlists. A growing share of B2B and high-ticket buyer research now happens inside AI assistants. Buoy went from invisible to #1 on ChatGPT for "best electrolytes with no sweeteners" in 3 weeks. Constant Hire generated $70K in direct revenue from ChatGPT in 4 months. The volume is smaller than Google today, but the intent is higher and the competition is light. Early movers in each niche are locking in citations that compound.

Why don't you do Meta, TikTok, or LinkedIn ads?

Because we’re search marketing experts, full stop. SEO, Google Ads, and GEO are all the same discipline at heart: showing up at the exact moment a buyer is researching what to buy. We know how people research and how they buy, especially in B2B and high-AOV ecommerce. We’re not here to chase flashy paid social impressions. At $1M-$50M your buyers almost always research before they buy, and search is where the real money lives. If you need paid social, we’ll refer you to specialists we trust.

We've been burned by SEO agencies before. How are you different?

We’re senior-led, integrated, and we report on metrics that hit your P&L. Catchmaster came to us after two failed agency partnerships and we made SEO a highly profitable marketing channel for them in 6 months. Our goal is to work with clients for 3+ years, and many of our clients have been with us that long or longer. That only happens one way: we make you enough money that firing us would be stupid. We’re not naive. If we’re a major profit center for your business, retention takes care of itself. That IS our retention strategy.

How do you measure success?

By how much money you’re making. Traffic, rankings, impressions are inputs. The output we care about is revenue and profit from search marketing. Our goal is to make ourselves a major profit center for your business, because that’s our retention strategy: make it stupid for you to cancel. The way that happens is by turning search marketing into a highly profitable channel. If we’re driving real revenue, we don’t need a clever renewal pitch. If we’re not, no fancy reporting will save us. The metric is simple: are you making more money than you were before us, and is the math justifying the spend?

What's the minimum commitment and what does pricing look like?

Engagements start at $5K/month minimum for SEO and GEO work. PPC is priced separately based on your ad spend. Our average client invests $8.5K/month across SEO, PPC, and GEO combined. Some clients invest over $33K/month, and they do it profitably: return on their search marketing spend runs over 10x every month for those programs. We don’t lock you into multi-year contracts. Book a 30-min call and we’ll give you a fit assessment and a price range before you commit to anything.